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Independent Articles
Brian O'Leary, December 2016
Whatever Happened to Virtual Conferences? »

PUBLISHED DECEMBER 2016 by Brian O’Leary, Principal, Magellan Media Consulting Three to five years ago, the dawn of an era of “virtual conferences”—web-based learning experiences that emulated the traditional, in-person model—seemed ready for widespread adoption. MarketingProfs, a well-known marketing resource, pointed out that virtual conferences were much easier to set up, accessible from anywhere, readily …

Deb Vanasse, November 2016
Meeting Mashup »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter IBPA INDEPENDENT staff reporter Deb Vanasse reached out to the IBPA membership to hear their thoughts on conventions and meetings. We received many great responses, some of which can be found here. Thank you to everyone who responded to our query. “It’s important that I …

Kristen McLean, November 2016
Don’t Waste Your Money: Creative Strategies for Investing in the Right Publishing Events »

PUBLISHED NOVEMBER 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Doesn’t it seem like every time you open your inbox, there is another conference announcement, trade show reminder, or early-bird invite? These events are an important part of our culture, but conferences and trade shows can be expensive propositions for publishers, especially …

Deb Vanasse, November 2016
Meetings and Conferences: A Plethora of Options »

PUBLISHED NOVEMBER 2016 by Deb Vanasse, IBPA Independent staff reporter As any publisher who has attended an industry gathering can attest, there’s indeed power in numbers. Those who seek to learn, network, and market their books at publisher meetings and conferences can choose from myriad options, each tailored to serve the industry in different ways. …

Jim Azevedo, November 2016
10 Tips for Conquering an Industry Conference »

PUBLISHED NOVEMBER 2016 by Jim Azevedo, Marketing Director, Smashwords For most indie publishers, a great conference offers superb faculty, attracts attendees and industry professionals you want to network with, and travel and registration costs are reasonable. In this article, I’ll address a few best practices to help you navigate conferences like a veteran. If You’re …

Robin Cutler, November 2016
Board Member’s Memo: Are You Ready to Conference? »

PUBLISHED NOVEMBER 2016 by Robin Cutler, Director, IngramSpark — I’ve been going to professional publishing conferences for nearly 35 years. When I think back on the hundreds of conferences I’ve attended, they all have a familiar structure. The conference model is comprised of two parts: providing education and bringing people with common interests together. Whether …

Lynn Rosen, June 2016
Highlights from BookExpo America 2016 »

Chicago: what a wonderful city! We love the architecture, the public art, the integration of the lakefront into city life, the food … and so much more, including the city’s support of the local publishing community. It was a pleasure to have BookExpo America visit the Windy City once more. As always, walking into the …

Linda Carlson, November 2015
Coping with No-show Authors »

PUBLISHED NOVEMBER 2015 by Linda Carlson, IBPA Independent staff reporter Fires, floods, spines that come unglued, and computer failures: That’s how most publishers define “crisis.” Last month, in “Coping with Crises,” publishers shared their contingency plans and emergency procedures for times when offices become inaccessible without warning and times when key managers become incapacitated or …

Linda Carlson, September 2015
Marketing Whatever You Have to Market, Part 6: Promotion Opportunities and Issues (3 of 3) »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the sixth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the final installment in a series of articles under the headline “Marketing Whatever You Have to Market” about using …

Brenda Avadian, July 2015
Should You Exhibit at Trade Shows? »

PUBLISHED JULY 2015 by Brenda Avadian, Founder, North Star Books People often ask whether it’s worthwhile to exhibit at a trade or association show such as BookExpo America, the Frankfurt Book Fair, or the American Library Association convention. “Worth” often refers to the cost of exhibiting, which can range from $150 for display of a …

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