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Independent Articles
Jodee Blanco, May/June 2020
Tips for Remote Author Appearances and Virtual Book Signings »

PUBLISHED MAY/JUNE 2020 by Jodee Blanco, Founder & CEO, Jodee Blanco Group — How authors can use digital platforms to reach their audience remotely. It feels weird doing online now what we would normally do in person every day. Giving an author talk and knocking it out of the park is challenging enough face to …

John Koehler, March/April 2020
Host Your Own Book Bestseller Party »

PUBLISHED MARCH/APRIL 2020 by John Koehler, Publisher, Koehler Books — An author hosts a book event and runs a bestseller campaign on the same night. Hillery Schanck loves music and finding new ways to pray and worship God—in church and in private. Several years ago, he started listening to Handel’s Messiah while reading the scripture …

Michael Higgins, May/June 2019
How Books Can Lead to Adventures…and More Revenue »

PUBLISHED MAY/JUNE 2019 by Michael C. Higgins, Ph.D. — “You’re never going to make a lot of money from selling your books. Money is made from how your books can open doors to make money in other ways.” I’ve definitely heard that way too many times. And while I don’t want to believe it, I …

Jodee Blanco, May/June 2019
Professional Speaking: A Lucrative Game-Changer »

PUBLISHED MAY/JUNE 2019 by Jodee Blanco, Founder & CEO, Jodee Blanco Group — Speaking is something anyone can do, costs little to nothing to initiate, and has substantial rewards. And I’m not just talking about the income from speaker’s fees, which can be significant, but also what those engagements can mean for your presence, brand, …

Jim Azevedo, August 2017
Why Indies Should Embrace Public Speaking »

PUBLISHED AUGUST 2017 by Jim Azevedo, Marketing Director, Smashwords – The mention of public speaking can strike fear and self-doubt into the hearts of even the most courageous and successful publishing professionals. Most people loathe the thought of public speaking so much they won’t even give it a try. Therein lies your advantage. By simply giving …

Deb Vanasse, August 2017
Publisher Gatherings: The Power of Small »

PUBLISHED AUGUST 2017 by Deb Vanasse, Reporter, IBPA Independent – Large trade shows and conferences aren’t the only places to meet industry professionals. Publishers also benefit from smaller-scale opportunities to network and share ideas. At trade shows and conferences, there’s a hum in the air: the buzz of hundreds, if not thousands, of industry professionals …

Joshua Tallent, August 2017
Board Member’s Memo: Musings of a Conference Veteran »

PUBLISHED AUGUST 2017 by Joshua Tallent, Director of Outreach & Education, Firebrand Technologies – I go to many conferences. On average, I attend eight publishing conferences every year (for work), plus three or four gaming and comic conferences (for fun). Add that up over the past 10 or so years, and you can see why …

Victoria Sutherland, August 2017
Foreign Rights: What You Can Expect from International Trade Shows »

PUBLISHED AUGUST 2017 by Victoria Sutherland, Publisher, Foreword Reviews magazine — Watch Joshua Robertson’s video recap of this article! Now that the domestic trade show season is behind us, our thoughts turn to the international marketplace and how to best utilize our presence at book fairs from late summer 2017 to late spring 2018—Beijing, Frankfurt, Shanghai, …

Maria Dismondy, August 2017
Marketing Savvy: 3 Ways Virtual Marketing Can Increase Book Sales »

PUBLISHED AUGUST 2017 by Maria Dismondy, Founder, Cardinal Rule Press – As a publisher, author, public speaker—and mother of three young children—it’s impossible for me to attend every conference, event, and speaking engagement I’m invited to. Instead, I make selections that work for my current business and family plan. Those of you reading this article …

Jon Wilson and Michael A. Ferro, August 2017
The Impact of the Main Street Writers Movement »

PUBLISHED AUGUST 2017 Interview with Jon Wilson (Publisher) and Michael A. Ferro (Author) – An Interview with a Publisher and an Author At the 2017 conference for the Association of Writers & Writing Programs in Washington, D.C., Laura Stanfill unveiled the Main Street Writers Movement upon an unsuspecting literary public. Stanfill is the publisher behind …

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