PUBLISHED JANUARY/FEBRUARY 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Distributors and industry pros discuss the market trends across sales channels in preparation for a new year. Synopsis: By Q4 2020, overall book sales were up, and the pandemic seemed to drive content preferences. Brick-and-mortar businesses took a big hit during pandemic shutdowns, but …

PUBLISHED SEPTEMBER/OCTOBER 2020 by David and Stephanie Miles, Founders, Bushel & Peck Books — At Bushel & Peck Books, we’ve long felt there was tremendous opportunity in direct-to-consumer sales, so when COVID-19 hit earlier this year, it only further highlighted the need for us to build that kind of program. Article Synopsis: To effectively sell …

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The successes—and challenges—some mission-based publishers are having taking books to the trade. Article Synopsis: Read Part II here. Taking a title to the trade can help a mission-based publisher expand its brand. Having a new book tied to a charity or an …

PUBLISHED MAY/JUNE 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers that build direct-to-consumer (DTC) sales into their business models can reap substantial rewards, especially when they tap into online platforms and services that help in scaling up their efforts. Article Synopsis: Savvy publishers are succeeding with sales made directly to consumers from their …