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Independent Articles
Deltina Hay, September 2015
A Practical Guide to Social Media Advertising, Part 2 »

PUBLISHED SEPTEMBER 2015 by Deltina Hay, Founder and Curator, — Given today’s social media noise level, I recently decided that I would pay for some exposure within social media platforms. Now I’m suggesting that you do the same, not by replacing your existing social media marketing strategy but by enhancing it to promote some …

Mark Rodgers, September 2015
Build Your Business Case, Part 1: Logic »

PUBLISHED SEPTEMBER 2015 by Mark Rodgers, Principal, Peak Performance Business Group Having someone say Yes to your ideas, offers, and suggestions ranks among the greatest achievements in the business world. But persuasion requires intellectual heavy lifting, and part of that heavy lifting entails making a solid business case for what you’re proposing. In the process, …

Darcy Pattison, August 2015
Publishing Children’s Books: What Two Years Have Taught Me »

PUBLISHED AUGUST 2015 by Darcy Pattinson, Writer My first children’s picture book, The River Dragon, was published in 1990 by HarperCollins, and I’ve been involved in the industry since then. But in the last 24 months, I’ve made the switch from traditional publishing to independent publishing. My company, Mims House, now has 20 titles, and …

Jeff Sauro, July 2015
Ten Common Analytic Mistakes »

PUBLISHED JULY 2015 by Jeff Sauro, statistical analyst Collecting, analyzing, and making decisions from data is the heart of customer analytics. But whether you’re new to data analysis or have been doing it a while, 10 common mistakes can affect the quality of your results. You should be on the lookout for them. They follow, …

Jim Milliot, June 2015
Keeping Count: What Industry Statistics Do and Don’t Reveal »

PUBLISHED JUNE 2015 by Jim Milliot, Editorial Director, Publishers Weekly It is a cliché by now to say that the book publishing industry is in the midst of a profound transition. But there is no doubt that the rise of digital publishing and bookselling has had a permanent effect on the industry. And while most …

Mike Shatzkin, June 2015
Amazon: Friend or Foe? A Simple Question with a Complicated Answer »

PUBLISHED JUNE 2015 by Mike Shatzkin, Founder & CEO, The Idea Logical Company When I was invited to join a discussion entitled “Amazon: Friend or Foe” in connection with this year’s London Book Fair, I thought first about three ways Amazon has profoundly changed our industry. Although just about every publisher has headaches dealing with …

Linda Carlson, July 2015
Marketing Whatever You Have to Market, Part 4: Promotion Opportunities and Issues (1 of 3) »

PUBLISHED JULY 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the fourth in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. Product, price, place (sales channels), and promotion are the “four Ps” that business school professors introduced as the “marketing mix” almost …

Naomi Baron, May 2015
Printed Pages vs. Screens: Each Option Affects Reading »

PUBLISHED MAY 2015 by Naomi S. Baron, Executive Director, Center for Teaching, Research, and Learning – American University For all the hype in America about digital communication technologies, we continue to see stories about many readers preferring print. Outside the United States, preference for physical books also appears strong. Yet much of the reporting remains …

Emma Barnes, May 2015
How Coding Can Help You »

PUBLISHED MAY 2015 by Emma Barnes, Publisher, Snowbooks I have a dreadful confession to make: I still use my fingers to do mental arithmetic. After a couple of decades in the commercial world, I can do sales-minus-cost-of-sales-all-over-sales-equals-margin in my sleep, but ask me 14 plus 27 and I’ll tap out the 14, just to be …

Piyanka Jain, February 2015
Business Analytics: The Top Methodologies »

Analytics is not rocket science. And business analytics, which uses relatively simple methodologies on past data, is a problem-solving tool that everyone in an organization can use to effect positive change on a day-today basis. Business analytics can help you solve 80 percent of your business problems at a fraction of the cost of complex …

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