Article Tag - "Cover Design"

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Independent Articles
Alexa Schlosser, July/August 2019
IBPA Roundtable: Covered in Gold »

PUBLISHED JULY/AUGUST 2019 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Three IBPA Benjamin Franklin Award™ winners in various design categories discuss their process and strategies. The IBPA Benjamin Franklin Award program, which include fifty-six categories recognizing excellence in book editorial and design, are regarded as one of the highest national honors for …

Peter Bowerman, July/August 2019
Why That Book Title Caught Your Eye »

PUBLISHED JULY/AUGUST 2019 by Peter Bowerman, Professional Copywriter, Well-Fed Self Publishing — The perfect nonfiction book title needs a promise. You discover a nonfiction book-in a newspaper book review, while poking around at B&N, or on Amazon. The title instantly grabs you. Obviously, it calls to some need/desire/hope you have, and it’s enough to have …

Torrey Sharp, July/August 2019
The Book Design Process Is a Team Sport »

PUBLISHED JULY/AUGUST 2019 by Torrey Sharp, Principal, Faceout Studio — The right design process lays the appropriate foundation for designers to flourish and problems to be solved effectively. We all respond favorably to products and services that are well designed and deliver on their promises. We like products that work as advertised. We like it …

Cathi Stevenson, July/August 2019
Text Only Book Covers »

PUBLISHED JULY/AUGUST 2019 by Cathi Stevenson, Owner, Book Cover Express — Many books make the bestsellers’ lists with text-only covers. Not only is an image-free cover possible, it’s often preferable. Not all books, particularly nonfiction genres, lend themselves to a single image. We’ve all seen book covers with irrelevant images on them, or images that …

Karen Pavlicin-Fragnito, May/June 2019
Business Considerations for Creating Custom Editions »

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing — Overcoming content alterations, design/format constraints, a tight timeline, and a limited budget to meet the goals of a publishing partner. Elva Resa Publishing is a traditional indie publisher specializing in books for military families. While we participate in traditional distribution, more than 75 percent …

Deb Vanasse, May/June 2018
Do-Overs: Rebranding and Repackaging »

PUBLISHED MAY/JUNE 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — Were your initial book sales underwhelming? Or maybe the market evolved and your book is now “outdated”? It might be time to rebrand and repackage. Every publisher wants titles that distinguish themselves in the marketplace and are packaged in ways that appeal to readers. …

Bonnie Gropp, May/June 2018
Why Source Safe Graphics for Books and e-Books? »

PUBLISHED MAY/JUNE 2018 by Bonnie Gropp, Communications Manager, Vital Imagery Ltd. — Watch Joshua Robertson’s video recap of this article! Follow these valuable rules when obtaining images for your book to avoid copyright infringement headaches. The completion of a literary work, whether modest or ambitious, is the culmination of the author’s talent and dedication to …

Kristin Fields, May/June 2018
Converting Book Browsers to Book Buyers »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — Kristin Fields shows us how to move book browsers down the funnel from discovery to conversion and sourcing. Today’s marketplace for book buyers is overwhelmed with an amazing amount of book content. The Kindle store alone has over 6 million titles for sale …

Kristin Fields, May/June 2018
Book Cover Design Showdowns »

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine — You can—and should—judge a book by its cover, as book buyers do. Here are a few A/B cover options tested by the Codex Preview. Last September, in a webinar titled “Converting Book Browsers to Book Buyers,” Peter Hildick-Smith and his firm Codex-Group shared …

Cathi Stevenson, May/June 2018
Before You Approve That Cover Design »

PUBLISHED MAY/JUNE 2018 by Cathi Stevenson, Owner, Book Cover Express — You may think you’ve landed on the perfect book design, but that could be bias creeping in. Make sure you answer these questions before approving your cover design. Everything is perfect. The cover is exactly— no, better than—what you envisioned. The test print went …

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