PUBLISHED OCTOBER 2017 by Sheenu Srinivasan, Author, THE BHAGAVAD GITA: A THREAD THROUGH THE EIGHTEEN GEMS, YAKSHA PRASHNA – The publishing industry should set guidelines to establish a standard practice that makes the overall experience more rewarding, efficient, productive, objective, professional, and pleasant for both author and publisher. The book industry in the US generated a …

PUBLISHED OCTOBER 2017 by Lee Foster, Author, An Author’s Perspective on Independent Publishing — 1. Get your writing organized into a book, and get the book securely set up directly as print on demand in Amazon CreateSpace (for Amazon’s huge worldwide audience) and in IngramSpark (for bookstores and libraries). Tip: You will want to use print on …

PUBLISHED OCTOBER 2017 by K. Sean Buvala, Author, DADDYTELLER – Your book can become a tool for more speaking opportunities. Here are 10 candid tips to guide you in the right direction. Many years ago, I had a business lunch with some decision makers for a local organization. They were meeting with me as a favor to …

PUBLISHED JUNE 2017 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent A handful of 2017 IBPA Benjamin Franklin Award™ winners discus what makes submitting to awards worthwhile and offer tips for those looking to medal. Jennifer Scroggins, Vice President, KiCam Projects Title: Beautiful Scars Authors: Lori Highlander and Kilee Brookbank Category: Inspirational >> Do you …

Innovation rarely happens in isolation. Publishers who aim to discover new and better ways of doing business find success when they join forces to forge new realities from shared visions.

PUBLISHED APRIL 2016 by Jeniffer Thompson, Founder, Monkey C Media When we think of brands, we usually think of large corporate entities. Starbucks, Coca-Cola, and Nike have strong brands that represent an experience as well as a promise. We trust brands because we know what to expect; that Starbucks latté will be the same no …

PUBLISHED MARCH 2016 by Shannon Okey, Founder, Cooperative Press – As an IBPA board member, I am fortunate to work alongside very talented publishing peers while advancing our industry’s causes. I like to believe that I pay close attention to what is happening in the rapidly shifting publishing industry, all the more so in the …

PUBLISHED FEBRUARY 2016 by Elizabeth Turnbull, Senior Editor/Partner, Light Messages Publishing — Without the budgets for publicity departments, international marketing campaigns, or large staffs, independent publishers know that we must rely heavily on our authors throughout the publishing process. Yet with authors located across the country, or even around the globe, convincing them to take …

PUBLISHED DECEMBER 2015 by Magdalene Thomas, Marketing Associate, Greenleaf Book Group Print is dead. No, I don’t mean print books—I mean print advertising intended to sell books. And yet it’s still pretty common practice to buy expensive print ads for books in highbrow publications. The big one, of course, is the New York Times Sunday …

PUBLISHED DECEMBER 2015 by Kimberley Grabas, Founder, YourWriterPlatform.com Honestly, don’t you have enough on your plate, without adding another complicated marketing tactic to your workload? But here’s the problem. At first glance, deciphering the act and art of e-mail list-building may seem like just one more challenging promotional hoop you need to jump through to …