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Independent Articles
Deb Vanasse, August 2016
Better Together »

Innovation rarely happens in isolation. Publishers who aim to discover new and better ways of doing business find success when they join forces to forge new realities from shared visions.

Jeniffer Thompson, April 2016
Convey Your Brand the “Write” Way »

PUBLISHED APRIL 2016 by Jeniffer Thompson, Founder, Monkey C Media When we think of brands, we usually think of large corporate entities. Starbucks, Coca-Cola, and Nike have strong brands that represent an experience as well as a promise. We trust brands because we know what to expect; that Starbucks latté will be the same no …

Shannon Okey, March 2016
Board Member’s Memo: Recent (Mis)adventures, and Changing Course »

PUBLISHED MARCH 2016 by Shannon Okey, Founder, Cooperative Press – As an IBPA board member, I am fortunate to work alongside very talented publishing peers while advancing our industry’s causes. I like to believe that I pay close attention to what is happening in the rapidly shifting publishing industry, all the more so in the …

Elizabeth Turnbull, February 2016
Five Ways to Get More from Your Authors »

PUBLISHED FEBRUARY 2016 by Elizabeth Turnbull, Senior Editor/Partner, Light Messages Publishing — Without the budgets for publicity departments, international marketing campaigns, or large staffs, independent publishers know that we must rely heavily on our authors throughout the publishing process. Yet with authors located across the country, or even around the globe, convincing them to take …

Magdalene Thomas, December 2015
Instead of Ads »

PUBLISHED DECEMBER 2015 by Magdalene Thomas, Marketing Associate, Greenleaf Book Group Print is dead. No, I don’t mean print books—I mean print advertising intended to sell books. And yet it’s still pretty common practice to buy expensive print ads for books in highbrow publications. The big one, of course, is the New York Times Sunday …

Kimberley Grabas, December 2015
How and Why to Build a Responsive E-mail List »

PUBLISHED DECEMBER 2015 by Kimberley Grabas, Founder, YourWriterPlatform.com Honestly, don’t you have enough on your plate, without adding another complicated marketing tactic to your workload? But here’s the problem. At first glance, deciphering the act and art of e-mail list-building may seem like just one more challenging promotional hoop you need to jump through to …

Linda Carlson, October 2015
Coping with Crises »

PUBLISHED OCTOBER 2015 by Linda Carlson, IBPA Independent staff reporter Contingency plans and emergency procedures are never top priority when publishing companies are established, but preparing for disasters is important whether you’re a one-title self-publisher or a leader of an established press with dozens of new titles each season. Among the crises that can strike …

Helen Sedwick, September 2014
Set-Up for Self-Publishing »

PUBLISHED SEPTEMBER 2014 by Helen Sedwick, Attorney & Self-Published Author — Self publishing authors are sometimes surprised to discover they are starting businesses. For many, this is a new and scary experience. They don’t know where to begin. Recently, the process forced me to take my own advice and put it into practice. I’d been …

Ivan Hoffman, B.A., J.D. , May 2001
Incorporation or LLC? »

PUBLISHED MAY 2001 by Ivan Hoffman, Publishing Attorney — If you’re contemplating incorporating or setting up a limited liability company (LLC) to operate your business, there are some significant legal issues you must resolve. Please note that these decisions are integrally tied in with accounting and tax issues as well, and thus it is important …

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