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Independent Articles
Magdalene Thomas, December 2015
Instead of Ads »

PUBLISHED DECEMBER 2015 by Magdalene Thomas, Marketing Associate, Greenleaf Book Group Print is dead. No, I don’t mean print books—I mean print advertising intended to sell books. And yet it’s still pretty common practice to buy expensive print ads for books in highbrow publications. The big one, of course, is the New York Times Sunday …

Kimberley Grabas, December 2015
How and Why to Build a Responsive E-mail List »

PUBLISHED DECEMBER 2015 by Kimberley Grabas, Founder, YourWriterPlatform.com Honestly, don’t you have enough on your plate, without adding another complicated marketing tactic to your workload? But here’s the problem. At first glance, deciphering the act and art of e-mail list-building may seem like just one more challenging promotional hoop you need to jump through to …

Linda Carlson, October 2015
Coping with Crises »

PUBLISHED OCTOBER 2015 by Linda Carlson, IBPA Independent staff reporter Contingency plans and emergency procedures are never top priority when publishing companies are established, but preparing for disasters is important whether you’re a one-title self-publisher or a leader of an established press with dozens of new titles each season. Among the crises that can strike …

Helen Sedwick, September 2014
Set-Up for Self-Publishing »

PUBLISHED SEPTEMBER 2014 by Helen Sedwick, Attorney & Self-Published Author — Self publishing authors are sometimes surprised to discover they are starting businesses. For many, this is a new and scary experience. They don’t know where to begin. Recently, the process forced me to take my own advice and put it into practice. I’d been …

Ivan Hoffman, B.A., J.D. , May 2001
Incorporation or LLC? »

PUBLISHED MAY 2001 by Ivan Hoffman, Publishing Attorney — If you’re contemplating incorporating or setting up a limited liability company (LLC) to operate your business, there are some significant legal issues you must resolve. Please note that these decisions are integrally tied in with accounting and tax issues as well, and thus it is important …

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