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Independent Articles
Hannah Gordon, September/October 2021
Disruption Through Brand Building »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing — How to find the readers for your books—and connect with them using brand awareness. Acquire a manuscript. Edit. Design. Market. Print. Distribute. Market a bit more. Hope your sell-through messaging reaches enough readers for your sell-in efforts to pay off—or to bolster your …

Brian Jud, September/October 2021
4 Tips for Negotiating Large Book Orders »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

Crishna CD Murray, September/October 2021
How I Used Shopify to Save My Publishing Company Over the Pandemic »

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …

Tieshena Davis, July/August 2021
How Publishers Can Use Collaborations to Grow Their Business »

PUBLISHED JULY/AUGUST 2021 by Tieshena Davis, Publishing Executive, Publish Your Gift — How collaborations can enhance your material value, expand your access to your target audience, multiply your revenue, and allow you to work smarter versus harder. Collaborations help you accomplish what would either be impossible or much more difficult for you to do alone. …

Mel Corrigan, July/August 2021
Q: Is it Worth Trying to Get My Book into Barnes & Noble? »

PUBLISHED JULY/AUGUST 2021 by Mel Corrigan, Business and Visibility Director, Scribe Publishing Company — It’s time to develop a relationship with your neighborhood Barnes & Noble store manager. For many small, independent publishers, attaining national distribution can be a big win. But every book in a given catalog might not have national appeal or garner …

Deb Vanasse, July/August 2021
Creating Meaningful DEI Partnerships »

PUBLISHED JULY/AUGUST 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Book Publishers can enhance their diversity, equity, and inclusion efforts by taking time to form meaningful DEI partnerships and collaborations. Synopsis: Publishers should create a plan that articulates short-term and long-term DEI goals, and a means for tracking progress. Hiring a DEI consultant might …

Elly Blue, May/June 2021
Case Study: Homegrown Book Bundling »

PUBLISHED MAY/JUNE 2021 by Elly Blue, Marketing and Editorial Director, Microcosm Publishing & Distribution — Case Study: How a bunch of small publishers worked together to support each other and try to get their books into readers’ hands. During the summer of 2020, my friend Rachel Bell and I were on the phone bemoaning the …

Andy Hunter, March/April 2021
Indies Publishers & Indie Bookstores Must Come Together »

PUBLISHED MARCH/APRIL 2021 by Andy Hunter, CEO, Bookshop.org — Indie publishers must redouble efforts to support independent bookstores. The publishing industry has a problem, which we are all aware of: We are moving toward total market dominance of a single online retailer. During the past decade, approximately $8 billion dollars of annual book sales have …

Rudy Shur, January/February 2021
Disruptions: Why Book Publishers Fail »

PUBLISHED JANUARY/FEBRUARY 2021 by Rudy Shur, Founder, Square One Publishers — Learning how publishers fail can help you avoid some of the most common pitfalls you didn’t know existed. When I started publishing books on my own, I was young, ambitious, and thought I knew the book industry. Looking back at that time, two out …

Deb Vanasse, January/February 2021
Explaining Book Sales Markets »

PUBLISHED JANUARY/FEBRUARY 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Distributors and industry pros discuss the market trends across sales channels in preparation for a new year. Synopsis: By Q4 2020, overall book sales were up, and the pandemic seemed to drive content preferences. Brick-and-mortar businesses took a big hit during pandemic shutdowns, but …

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