PUBLISHED JANUARY/FEBRUARY 2022 by Karen Pavlicin, Publisher, Elva Resa Publishing — A few lessons about expecting to plan for the unexpected. Elva Resa is a traditional publisher specializing in resources for and about military families. Each year in January, our team pauses to review our strategic plan, talk about what’s going on in our customers’ …

PUBLISHED JANUARY/FEBRUARY 2022 by Hannah Gordon, Deborah Herman, and Lindy Ryan— How an author, publisher, and a ghostwriter can collaborate so true success can happen. There is a sense that writing as a career is a glamorous pursuit. There is also a misconception that all writers can make a living doing it full time. There …

PUBLISHED JANUARY/FEBRUARY 2022 by David Wogahn, President, AuthorImprints.com — Think of A+ Content as a sales tool for your book as well as for you, the author. Amazon’s A+ Content for paperback and Kindle eBooks published via KDP is a powerful book marketing feature every self-publisher should consider using. Originally released in 2016 as A+ …

PUBLISHED JANUARY/FEBRUARY 2022 Erin Wright, USA Today bestselling author — Instead of trying to do everything all at once, authors and indie publishers should use a leveling-up approach to focus their efforts. Article Synopsis: Focus on e-books in the beginning of your publishing journey, as they will provide the most stability and income. Diversify your …

PUBLISHED NOVEMBER/DECEMBER 2021 by Brian Jud, Book Marketing Consultant — Here are a few techniques build consensus among diverse perspectives to close book sales. When you sell a few hundred books to a prospective customer, the decision is usually made quickly, by one or two people. You might close the sale with a handshake and …

PUBLISHED NOVEMBER/DECEMBER 2021 by Victoria Sutherland, Founder & Publisher, Foreword Reviews magazine — Below are some suggestions for keeping your team positively flowing with change. Change is inevitable. Over the last couple of years, facing a pandemic, ongoing national social justice traumas, and escalating global environmental catastrophes, most of us made some adjustments to our …

PUBLISHED NOVEMBER/DECEMBER 2021 by Julie Broad, Founder, Book Launchers — “Hi. My name is James. I read your book, and I was wondering if you have any interest in taking on more investors for your deal.” When my first book, More than Cashflow, hit the market, one of the things that surprised me the most …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing — How to find the readers for your books—and connect with them using brand awareness. Acquire a manuscript. Edit. Design. Market. Print. Distribute. Market a bit more. Hope your sell-through messaging reaches enough readers for your sell-in efforts to pay off—or to bolster your …

PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …