PUBLISHED NOVEMBER/DECEMBER 2018 by Matt Baehr, Executive Director, Book Manufacturers’ Institute — As the executive director of the Book Manufacturers’ Institute, I have seen some noteworthy ideas take hold, from experimentation on the production line, breakthroughs in inkjet printing hardware, and data analysis. What’s new, and what’s next? It was 2007 when Amazon started selling …

PUBLISHED NOVEMBER/DECEMBER 2018 by Maria Dismondy, Founder, Cardinal Rule Press — Founder of Cardinal Rule Press gives you the insider tips on using technology to increase book sales. Being a publisher in 2018 means moving, shaking, and staying current on industry trends. It also means being discerning. The latest tech trend could have all the …

PUBLISHED NOVEMBER/DECEMBER 2018 by Michial Miller, Account Manager, NPD Book and Brianna O’Driscoll, Senior Account Executive, NPD Book — BookScan introduces new features to elevate the book industry’s data service. To check out BookScan discounts available to IBPA Members, click here. In January 2017, NPD Group purchased Nielsen BookScan, and since, we’ve been going through …

PUBLISHED SEPTEMBER/OCTOBER 2018 by Deb Vanasse, Reporter, IBPA Independent magazine — For many indie publishers, full-service distribution is attractive. But to benefit from it, you need a growing platform, a commitment to marketing, and sufficient cash flow. “If only we had better distribution.” Among new and emerging publishers, it’s a common lament. Without full-service distribution, …

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. — The act of branding is about proactively shaping others’ perceptions. When an author creates a book, they labor over each paragraph, sentence, word, and punctuation mark. The book is their baby. Once the writing is complete, it’s time to put a cover on …

PUBLISHED MAY/JUNE 2018 by Manny Luftglass, Author/Publisher — Three misconceptions authors have, six tips for starting the process, and why it’s OK if you don’t make any money. Congratulations—if you’re reading this, you’ve probably successfully published your own book. Now that you have the experience, is it time to offer your services to others? Fortunately, …

PUBLISHED MAY/JUNE 2018 by Chet Davis, Technology Teacher and Speaker — Protecting your independent publishing business from hackers and piracy Is your login on the list of the riskiest passwords? If you’re using “123456” or the word “password,” then the answer is yes. You’re using the two most commonly used passwords—and they’ve been in the …

PUBLISHED MAY/JUNE 2018 by Tricia Reeks, Founder of Meerkat Press — Valuable lessons about independent publishing from a seasoned industry professional As a small press owner who came into the publishing business with no previous experience, to say I had a lot to learn is the understatement of the century. Fast forward a couple of …

PUBLISHED MARCH/APRIL 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans — If you’ve ever been published, then you’ve seen it before: a WHEREAS and a THEREFORE followed by eight or more pages of pre-printed, pedantic prose offered up by the editor as his/her “standard publishing contract.” Other than a few tiny …

PUBLISHED DECEMBER 2017 by Belinda Pollard, Publishing Consultant — An editor and author break down the two main reasons why the cost of editing services is so high. I’m going to let you in on a secret. Book editors are expensive. And, yes, I am one of them, but I’m also a writer. Every time …