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Independent Articles
Kristen McLean, February 2016
Five Essential Data Tools Every Publisher Can Afford »

PUBLISHED FEBRUARY 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Because you don’t have to be “big” to be “smart.” Running your business without good information about your market is a little like driving without road signs—you know you’re going somewhere, but you have no idea where that is. Gathering this information …

Fauzia Burke, February 2016
10 Steps for Sending Successful Emails to Your Fans and Readers »

PUBLISHED FEBRUARY 2016 by Fauzia Burke, Founder & President, FSB Associates Connecting with people is a privilege. Don’t waste it. Social media can be very successful, but the real power of your online marketing lies in your email mailing list. People who sign up to be on your email list are your super fans. You …

Mary Rasenberger, January 2016
10 Tips for Crafting an Equitable and Secure Publishing Contract »

PUBLISHED JANUARY 2016 by Mary Rasenberger, Executive Director, Authors Guild On March 3, 2016, IBPA member Georgia McBride published a rebuttal to the article below. Georgia’s piece is entitled 10 Tips for Crafting an Equitable and Secure Publishing Contract: A Rebuttal for Publishers That Seeks to Inform Publishers Based on the Needs of Publishers. You …

Deb Vanasse, January 2016
More Than Books »

PUBLISHED JANUARY 2016 by Deb Vanasse, IBPA Independent staff reporter Journals, stationary, music, posters, plush toys, and other products — some packaged with books, some not. With these products, booksellers enhance their bottom line. Should book publishers do the same? A peek inside the book-plus trend. At the 2012 American Book Producers Association Conference, panelist …

Darhiana Téllez, January 2016
Kwame Alexander in His Own Words »

PUBLISHED JANUARY 2016 by Darhiana Tellez, IBPA Independent managing editor Kwame Alexander has been tapped to be the keynote speaker at IBPA’s Publishing University 2016, taking place April 8–9 in Salt Lake City, Utah. Alexander’s keynote session is titled “7 Tools for Publishing Success” (or “How I Sold Nearly a Million Poetry Books”). Ready to register …

Deb Vanasse, December 2015
The Tortoise Strategy in Action: Bestseller Case Studies »

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

Rob Price, November 2015
The Transition from Self-Publishing to Independent Publishing »

PUBLISHED NOVEMBER 2015 by Rob Price, Founder, Price World Publishing In my time on IBPA’s board of directors, I’ve learned that many IBPA members are self-published authors seeking to transition from self-publishing to independent publishing. Often, these authors get into publishing because they have a story to tell or something to say, but they tend …

Linda Carlson, November 2015
Coping with No-show Authors »

PUBLISHED NOVEMBER 2015 by Linda Carlson, IBPA Independent staff reporter Fires, floods, spines that come unglued, and computer failures: That’s how most publishers define “crisis.” Last month, in “Coping with Crises,” publishers shared their contingency plans and emergency procedures for times when offices become inaccessible without warning and times when key managers become incapacitated or …

Shawn Murphy, November 2015
Better Ways of Working »

PUBLISHED NOVEMBER 2015 by Shawn Murphy, Co-Founder & CEO, Switch & Shift In today’s fragmented marketplaces and hypercompetitive business environments, organizations act with a sense of urgency. Get things done quickly. Deliver results efficiently. Hurry. Hurry. Hurry. Employees are overwhelmed, stressed, burned out, and disillusioned with their ability to positively make a difference through their …

Helen Sedwick, September 2014
Set-Up for Self-Publishing »

PUBLISHED SEPTEMBER 2014 by Helen Sedwick, Attorney & Self-Published Author — Self publishing authors are sometimes surprised to discover they are starting businesses. For many, this is a new and scary experience. They don’t know where to begin. Recently, the process forced me to take my own advice and put it into practice. I’d been …

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