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Independent Articles
Hannah Gordon, September/October 2021
Disruption Through Brand Building »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing — How to find the readers for your books—and connect with them using brand awareness. Acquire a manuscript. Edit. Design. Market. Print. Distribute. Market a bit more. Hope your sell-through messaging reaches enough readers for your sell-in efforts to pay off—or to bolster your …

Brian Jud, September/October 2021
4 Tips for Negotiating Large Book Orders »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Brian Jud, Book Marketing Consultant — Below are tips to help you prepare to ask for—and get—an order for your books. Have you ever bargained with a potential employer for a job offer? If so, you already know the basics of negotiating a large, nonreturnable book order since there are many …

Crishna CD Murray, September/October 2021
How I Used Shopify to Save My Publishing Company Over the Pandemic »

PUBLISHED SEPTEMBER/OCTOBER 2022 by Crishna CD Murray, Author & CEO of Twin Attic Publishing House Inc. — How Shopify has made placing books for sale, tracking inventory, and creating royalty reports so easy. This past year-plus of the pandemic has been a struggle for my publishing company and me. I remember sitting at my desk, …

Jonathan Kirsch, July/August 2021
Potential Perils of Book Publishing Partnerships »

PUBLISHED JULY/AUGUST 2021 by Jonathan Kirsch, the Law Offices of Jonathan Kirsch — Book publishing attorney Jonathan Kirsch presents an overview of the legal issues that can occur while running your publishing business. Author’s Note: This article offers an overview of the legal issues and does not take the place of consultation with an attorney. …

Tieshena Davis, July/August 2021
How Publishers Can Use Collaborations to Grow Their Business »

PUBLISHED JULY/AUGUST 2021 by Tieshena Davis, Publishing Executive, Publish Your Gift — How collaborations can enhance your material value, expand your access to your target audience, multiply your revenue, and allow you to work smarter versus harder. Collaborations help you accomplish what would either be impossible or much more difficult for you to do alone. …

Elly Blue, May/June 2021
Case Study: Homegrown Book Bundling »

PUBLISHED MAY/JUNE 2021 by Elly Blue, Marketing and Editorial Director, Microcosm Publishing & Distribution — Case Study: How a bunch of small publishers worked together to support each other and try to get their books into readers’ hands. During the summer of 2020, my friend Rachel Bell and I were on the phone bemoaning the …

Kelly Peterson, March/April 2021
Board Members Memo: Where to Start With Diversity, Inclusion, and Bias Training »

PUBLISHED MARCH/APRIL 2021 by Kelly Peterson, Director of Digital Strategy, Independent Publishers Group Read below for tips on how to incorporate DEI training into your organization. I don’t think anyone made it out of 2020 without confronting the racial divide in America. Whether it was football players kneeling during the anthem, George Floyd’s murder dominating …

Alexa Schlosser, January/February 2021
Roundtable: Intern Insight »

PUBLISHED JANUARY/FEBRUARY 2021 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Roy Carlisle has managed a number of interns over the years. Hear his perspective as well as the perspectives of four of his former interns. Questions for the Publisher What is the advantage of using interns over hiring an entry-level employee? Roy …

Rudy Shur, January/February 2021
Disruptions: Why Book Publishers Fail »

PUBLISHED JANUARY/FEBRUARY 2021 by Rudy Shur, Founder, Square One Publishers — Learning how publishers fail can help you avoid some of the most common pitfalls you didn’t know existed. When I started publishing books on my own, I was young, ambitious, and thought I knew the book industry. Looking back at that time, two out …

Peter A. Arthur-Smith, January/February 2021
Pandemic Revolution: What Independent Publishers Should Consider Before Making Their Next Move »

PUBLISHED JANUARY/FEBRAURY 2021 by Peter A. Arthur-Smith, Founding Principal, Leadership Solutions Inc — Three factors independent publishers should consider before making their next move. In the July/August 2020 issue of IBPA Independent, Maria Dismondy, founder of Cardinal Rule Press, shared the story of how she launched and distributed a new children’s book as the COVID-19 …

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