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Independent Articles
Peter Goodman, July 2017
Indie Books for Indie Bookshops »

PUBLISHED JULY 2017 by Peter Goodman, Publisher, Stone Bridge Press — I read recently in Business Insider that Amazon’s strategy for making its brick-and-mortar stores successful hinged on three factors: exploiting big data to tailor the store’s offerings to its local demographic; reducing inventory to only a few thousand titles of proven sales potential; and …

Alexa Schlosser, March 2017
Navigating the World of Independent Booksellers »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — From managing relationships to unexpected challenges, 11 IBPA members weigh in on their experiences working with independent booksellers. Meet the Panelists Nan Doya, Executive Editor, Casper Press Tracee Dunblazier, Author, Founder, GoTracee Publishing LLC Gloria T. August, CEO, English Garden Talk Press, St. …

Alexa Schlosser, March 2017
What do Independent Booksellers Really Think? »

PUBLISHED MARCH 2017 by Alexa Schlosser, Managing Editor, IBPA Independent magazine — We asked three bookselling experts to answer some of your questions regarding the relationship between indie author/small press and indie booksellers. Ann Seaton Administrator, Northern California Independent Booksellers Association Q: What information and/or characteristics appeal to you when considering shelving a book by …

Oren J. Teicher, September 2016
The Alignment of Indie Bookstores and Presses »

PUBLISHED SEPTEMBER 2016 by Oren J Teicher, CEO, American Booksellers Association (ABA) — Among the many players in the book business, I would argue that independent presses and independent bookstores are perhaps the most closely aligned in terms of their goals and mission. For both of us, working to make sure that readers and book …

Deb Vanasse, April 2016
Space Invaders: Indie Strategies for Getting Books on Shelves in Brick-and-Mortar Retail Outlets »

PUBLISHED APRIL 2016 by Deb Vanasse, Reporter, IBPA Independent magazine — Even in this era of online retailing, publishers covet shelf space in brick-and-mortar bookstores. There’s just no substitute for a sales venue where the reader can pick up the book and leaf through it. “Shopping for physical books in a physical space offers an …

Linda Carlson, June 2015
Marketing Whatever You Have to Market, Part 3: Place Opportunities and Issues »

PUBLISHED JUNE 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the third in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the third in a series of articles designed to help you brainstorm marketing strategies in the context of the …

Brooke Warner, March 2015
My Distribution Discoveries »

In 2012, I launched She Writes Press with a fairly simple idea in mind. I envisioned curating manuscripts and basing decisions about which books to publish solely on the merits of the writing. During my eight-year tenure as executive editor at Seal Press prior to that, I’d witnessed, and become tired of, publishers’ increasing emphasis …

Linda Carlson, January 2015
Assessing the Outlook for Bookstores »

Many of us remember when Barnes & Noble was a single store in Manhattan, the Internet was only a government project, department stores had book buyers, and most cities had at least a few bookstores. Places such as Seattle, San Francisco, and Boston seemed to have a store in every neighborhood— and in some neighborhoods, …

Mark Voigt, December 2014
What the Chains Want »

The process of selling to bookstore chains is much the same no matter which chain is involved. However, during my 13 years as IPG’s salesperson for these chains, I’ve seen that it is important to be aware of some differences. Preparations Calling on Barnes & Noble is one of my favorite parts of my job. …

Mike Shatzkin, November 2014
What Makes Books Different »

Back in pre-Internet times, books, music, and video generally had their own retail networks. But when media became largely digital in the first decade of the 21st century, the digital companies that decided to establish consumer retail operations tried to erase the distinction that had divided reading (books) from listening (music) from watching (movies and …

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