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Independent Articles
David Wogahn, March/April 2018
How to Use Book Bloggers for Promotion and Book Reviews »

PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, — Book bloggers continue to offer one of the best returns on your time investment. Why? Because you get a two-fer: a review, often posted in multiple places, and promotion when the blogger shares their review on their website and via social media. Two more reasons to …

Jon Morrow, August 2015
Headlines That Make Blog Posts Go Viral »

PUBLISHED AUGUST 2015 by Jon Morrow, Boost Blog Traffic If you write for any serious purpose, you learn very quickly that you can’t afford to spend months or years dreaming up a daring new approach for everything you write. No one has that kind of discipline. The only way to survive is to write quickly, …

Linda Carlson, October 2014
Spotlight: IBPA Member Achievements »

Blogging That Builds Sales You don’t have to spend money to make money if your DIY efforts are as focused as those of Lloyd Lofthouse of Three Clover Press in Walnut Creek, CA. His carefully documented publicity efforts for My Splendid Concubine point up the value of a blog tied to your book—and the value …

Crystal Ponti, June 2014
Get Your Blog Growing Again »

Sometimes it happens. You’ve been watching your blog traffic grow for months. Your Alexa ranking keeps improving, and Google Analytics has shown a consistent rise in unique visitors. And then one day you wake up and . . . BAM . . . things aren’t so rosy. You’ve hit a blog traffic plateau; your numbers …

Joel Friedlander, April 2014
My Top Five Tools for Finding the Best Blogs »

Joel Friedlander, who blogs about book design and the indie publishing life at, is an award-winning book designer; the proprietor of Marin Bookworks, a publishing services company in San Rafael, CA; and the author of A Self-Publisher’s Companion. Blogging to get some marketing traction before a book comes out is an excellent idea. In fact, I think …

Kristen Eckstein, January 2014
5 Ways to Repurpose Your Book Content for More Exposure and More Sales »

Kristen Eckstein is an author and award-winning international speaker who has started 50 publishing companies and published 160 books and e-books. The founder of the “I Am Published!” Ghost Publishing program, the Self-Publish On Demand training program, and the 21 Ways book series, she reports that she embarked on writing and publishing a new Kindle book every …

Gordon Burgett, May 2013
Getting More Mileage from Blogs »

If you blog, or advise authors who blog, or plan to do either of those things, you may be as disturbed as I am that the life of a blog post is very, very short. You create it; it appears; a few buddies may let you pop it onto their site as a guest post; …

Tanya Hall, July 2012
Content Chunking for Nonfiction: Why, What, How »

PUBLISHED JULY 2012 by Tanya Hall, Director of Marketing and Business Development, Greenleaf Book Group — Material you already have within the pages of a forthcoming book can become an arsenal of content that serves you across multiple platforms before, at, and after publication day. Here’s a look at a few ways to make content …

Joel Friedlander, March 2012
Book Blog Design »

      Blog Design by Joel Friedlander Starting a blog is pretty easy. You just need to learn the basic elements (see “Blog Infrastructure,” February), set up an account with or or a hosting account of your own, and acquire a snazzy domain name with at least one of your keywords in …

Shennandoah Diaz, June 2011
Build Your Platform by Guest Blogging »

      Build Your Platform by Guest Blogging by Shennandoah Diaz Guest blogging is one excellent way to drive traffic to your online presence, and ultimately to stimulate book purchases. A guest blogger is someone who writes a post for somebody else’s blog. This can be a one-time deal or a recurring column. Either …

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