PUBLISHED JANUARY/FEBRUARY 2022 by David Wogahn, President, AuthorImprints.com — Think of A+ Content as a sales tool for your book as well as for you, the author. Amazon’s A+ Content for paperback and Kindle eBooks published via KDP is a powerful book marketing feature every self-publisher should consider using. Originally released in 2016 as A+ …

PUBLISHED NOVEMBER/DECEMBER 2021 by John Parsons, Writer/Consultant at IntuIdeas — Below are five points to consider before venturing into online video as a major platform component. Conventional wisdom holds that an author’s platform—particularly the online, social media bits— are essential to a book’s success. Conventional wisdom also holds that video is, by a large margin, …

PUBLISHED NOVEMBER/DECEMBER 2021 by Alexa Bigwarfe, the founder and creative director, Write|Publish|Sell — The social media platform has entered as a gladiator in the book marketing arena. Synopsis: TikTok is a social media platform in which you can create and share videos that other people can watch, share, and even use to recreate their own …

PUBLISHED NOVEMBER/DECEMBER 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Authors and independent publishers are successfully using serialization and subscription apps like Wattpad, Radish, Substack, and Kindle Vella to expand reader engagement and enhance their bottom line. Charles Dickens did it. So did Jack London. So did a host of well-published novelists in the …

PUBLISHED SEPTEMBER/OCTOBER 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — An interview with contemporary and fantasy author, writing coach, and YouTuber Hannah Lee Kidder. Hannah Lee Kidder is a contemporary and fantasy author, writing coach, and YouTuber. She’s published two short story collections, Little Birds and Starlight. Her hustle-minded approach to self-publishing …

PUBLISHED JULY/AUGUST 2021 by James Aquilone, Joe Mynhardt, and Lindy Ryan — The story of Classic Monsters Unleashed told from the perspective of the author and two of his publishing partners. Synopsis: Author James Aquilone discusses why he decided to use a crowdfunding campaign to create his anthology of short stories and shares five reasons …

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — A Q&A with indie publisher and writers’ conference founder Clay Stafford. After having to take a year off due to the global pandemic, Killer Nashville founder Clay Stafford is looking forward to holding his 15th annual writers’ conference this August. IBPA Independent …

PUBLISHED MARCH/APRIL 2021 by Matthew Winner, Head of podcast, A Kids Book About — Give your social media presence and voice the boost they need to draw others in and grow your accounts. Synopsis: The most basic goal of social media is helping others understand the “you” behind the account. it’s crucial to consider who …

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis — The ultimate goal with your website should be to extend your interaction with a potential reader and get them on your email list through an effective lead magnet. But what works best? One of the most important strategies in today’s media landscape is building …

PUBLISHED MARCH/APRIL 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers can help their authors with where to start, which direction to go, how to navigate the curves, and which roadblocks to avoid when building a platform. Synopsis: A platform helps authors reach buyers, but it involves more than that. An author platform is …