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Sandra Beckwith, January 2015
Should You Respond to Negative Reader Reviews? »

PUBLISHED JANUARY 2015 by Sandra Beckwith, Build Book Buzz One of my books got a negative review on Amazon that really bugs me. The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness wrote, “This book was disappointing in that it joins the many books already out there that focus on the …

Kathleen Boucher, Kristen Eckstein, Jim Musgrave, Lin Pardey, Karen Robbins, Ben Robertson, Anne Sarkisian, November 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 2 »

PUBLISHED NOVEMBER 2014 SEE ALSO: Part 1, Part 3 Doing It All With A Team Self-publishing Shoe Print Art became one of the highlights of my life. As a former kindergarten and first grade teacher, I began writing part time while raising my family. For 25 years I had written mostly craft articles, a picture …

Helen Sedwick, October 2014
Avoiding Scams and Myths »

PUBLISHED OCTOBER 2014 by Helen Sedwick, Author and Attoney — Wherever money is to be made, scammers are scheming to take it from you. They promise income, exposure, and freedom from your day job. They brag about off-the-charts successes. If your books are not selling well, you will be tempted to listen to them in …

Nick Stephenson, October 2014
Breaking Free—What Happened When I Left KDP Select »

“KDP Select is evil.” “Free promotions are pointless.” “Nick, you’re an idiot.” These are things I hear on a daily basis, the last usually being something I say to myself when I’m looking in the mirror. As for the first two, I talk with a lot of people who have strong opinions on the merits …

R.J. Adams, July 2014
Six Ways to Get More Book Reviews »

PUBLISHED JULY 2014 by R.J. Adams, Author – Book reviews are a form of social proof. When readers are deciding whether or not to buy a book, one thing they look at is reviews, and a lack of reviews can cause potential readers to move on to another book. Although it’s obvious how important reviews …

Mark Coker, September 2014
Exclusive Is Actually Optional at Amazon »

PUBLISHED SEPTEMBER 2014 by Mark Coker, Founder, Smashwords — There’s some confusion among authors, publishers, and media people about the difference between Amazon’s KDP and its KDP Select. KDP Select is the Amazon e-book self-publishing option that requires exclusivity. The regular KDP service does not require exclusivity. At nearly every writer’s conference I attend, authors …

Linda Carlson, June 2014
POD Problem-Solving: Part 2 »

When I emailed IBPA members to ask about experiences with print-on-demand, and posted a similar query on industry LinkedIn sites, hundreds of you responded—with recommendations that make sense for all of us, whether we’re new to POD or new to all of publishing. Last month, the first part of this series discussed pre-press options and …

Karen Christensen, August 2014
Up Against Amazon »

PUBLISHED AUGUST 2014 by Karen Christensen — Amazon doesn’t just take orders. It is used to barking orders at publishers and getting us to salute. But bullying only goes so far, and I’m thankful that a single large publisher, Hachette, stood up to it and that The New York Times ran an editorial about its …

Linda Carlson, May 2014
POD Problem-Solving: Part 1 »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, where she has just published Advertising with Small Budgets for Big Results using print-on-demand, and where she is at work on Part 2 of “POD Problem-Solving.” INTRODUCTION: When I emailed IBPA members to ask about experiences with print-on-demand and posted a similar query on selected LinkedIn …

Mike Shatzkin, January 2014
A Wide-Angle View of Amazon’s Impact on Publishers »

The industry got the news that Amazon was probably reassessing its own publishing program when it was announced that Laurence Kirshbaum was stepping down as the head of Amazon Publishing and being replaced by a 14-year veteran of the Seattle company, Daphne Durham. Whatever Durham’s strengths and connections are, they don’t include the familiarity with …

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