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Independent Articles
Ian Lamont, January 2017
Board Member’s Memo: How to Use Amazon Ads to Boost Sales »

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media — Online and mobile advertising has been a mixed bag for indie publishers. You may have tried platforms such as Google’s AdWords tool or Facebook Ads, which let publishers target audiences searching online or browsing their social media feeds. But there’s a relatively new player in …

Lynn Rosen, October 2016
Why Can’t We Be Friends? »

PUBLISHED OCTOBER 2016 by Lynn Rosen, IBPA Independent consulting editor I’ve enjoyed getting to know your vibrant indie publisher community in the past year while serving as the editor of this magazine. I admire your drive, your commitment, and your talent. In addition to being an editor, I co-own an independent bookstore, and it has …

Shannon Okey, March 2016
Board Member’s Memo: Recent (Mis)adventures, and Changing Course »

PUBLISHED MARCH 2016 by Shannon Okey, Founder, Cooperative Press – As an IBPA board member, I am fortunate to work alongside very talented publishing peers while advancing our industry’s causes. I like to believe that I pay close attention to what is happening in the rapidly shifting publishing industry, all the more so in the …

Mike Shatzkin, June 2015
Amazon: Friend or Foe? A Simple Question with a Complicated Answer »

PUBLISHED JUNE 2015 by Mike Shatzkin, Founder & CEO, The Idea Logical Company When I was invited to join a discussion entitled “Amazon: Friend or Foe” in connection with this year’s London Book Fair, I thought first about three ways Amazon has profoundly changed our industry. Although just about every publisher has headaches dealing with …

Mark Coker, March 2015
How to Succeed in the New E-books Era »

PUBLISHED MARCH 2015 by Mark Coker, Founder, Smashwords — After a decade of exponential growth in e-books, with indies partying like it was 1999, that growth has slowed. Indies have hit a brick wall and scrambling to make sense of it. In recent weeks, for example, I’ve heard a number of indie authors report that …

Sandra Beckwith, January 2015
Should You Respond to Negative Reader Reviews? »

PUBLISHED JANUARY 2015 by Sandra Beckwith, Build Book Buzz One of my books got a negative review on Amazon that really bugs me. The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness wrote, “This book was disappointing in that it joins the many books already out there that focus on the …

Kathleen Boucher, Kristen Eckstein, Jim Musgrave, Lin Pardey, Karen Robbins, Ben Robertson, Anne Sarkisian, November 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 2 »

PUBLISHED NOVEMBER 2014 SEE ALSO: Part 1, Part 3 Doing It All With A Team Self-publishing Shoe Print Art became one of the highlights of my life. As a former kindergarten and first grade teacher, I began writing part time while raising my family. For 25 years I had written mostly craft articles, a picture …

Helen Sedwick, October 2014
Avoiding Scams and Myths »

PUBLISHED OCTOBER 2014 by Helen Sedwick, Author and Attoney — Wherever money is to be made, scammers are scheming to take it from you. They promise income, exposure, and freedom from your day job. They brag about off-the-charts successes. If your books are not selling well, you will be tempted to listen to them in …

Nick Stephenson, October 2014
Breaking Free—What Happened When I Left KDP Select »

“KDP Select is evil.” “Free promotions are pointless.” “Nick, you’re an idiot.” These are things I hear on a daily basis, the last usually being something I say to myself when I’m looking in the mirror. As for the first two, I talk with a lot of people who have strong opinions on the merits …

R.J. Adams, July 2014
Six Ways to Get More Book Reviews »

PUBLISHED JULY 2014 by R.J. Adams, Author – Book reviews are a form of social proof. When readers are deciding whether or not to buy a book, one thing they look at is reviews, and a lack of reviews can cause potential readers to move on to another book. Although it’s obvious how important reviews …

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