(BLOG POST) Members of the publishing industry gathered on December 10th and 11th for Innovation Enterprises’ Digital Publishing Innovation Summit. Held in San Francisco, CA, this year’s conference honed in on the digital strategies that have helped industry leaders stay competitive in today’s overcrowded environment. IBPA Board Member Rana DiOrio attended the conference and generously shared some of …

(BLOG POST) By Terry Doherty — Like most social platforms, Twitter offers you a global reach. It is considered one of the Big Four (the others being Facebook, Pinterest, and Google+). Whether or not Twitter is the right platform for you depends on your marketing goals, not how much time you have for using it! …

(BLOG POST) By Marika Flatt — Often times, at conferences and/or book signings, we find Twitter buzzing with activity with quotes by our authors that were stated during a panel or speech. If you’re speaking at a conference, chances are several attendees in the audience will be “live-tweeting” about what you are saying during that …

(BLOG POST) By Karin Bilich “If you build it, they will come” may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to Websites. In fact, I’ve worked with a multitude of clients who came to …

Stephanie Chandler discusses ten reasons why authors should use Twitter to increase their followers and get more mileage from their blog posts. IBPA is pleased to welcome Stephanie Chandler as our guest blogger. Stephanie will be speaking at IBPA Publishing University 2013 in Chicago April 26-27 on Niche Know-How:  Marketing and Promotion Strategies for Reaching …