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Instagram: A Beginner’s Guide »

(BLOG POST) By Terry Doherty — Definition(s): — A mobile social networking service for sharing images. — A product that lets users share pictures and videos (up to 15 seconds) on other social networking platforms. Instagram is a social-sharing platform that is installed like an App. Users have an array of built-in photo-editing tools at …

Singing the Social Media Blues: Choosing Platforms with Staying Power »

(BLOG POST) By Terry Doherty — Have you ever fallen in love with a social media tool, only to discover that within a year the company that created it goes “poof”? For me, that platform was Springpad. It was the perfect blend of Evernote and Pinterest for writing notes, creating project boards, curating content, and …

More Social, Less Media: Committing to Unplugging »

(BLOG POST) By Terry Doherty — Do you remember where you were when you had your best idea ever? If I had to guess I would say that it wasn’t when you were staring at this screen. That’s true for me, anyway. Most of my think-outside-the-box, creative ideas and solutions come when I’m gardening. A …

Facebook, Explained »

(BLOG POST) By Terry Doherty — Verbs: Facebook (e.g., my brother facebooked me) Users: “friends” or “fans” Launched: February 2004 Definition(s): ● A free social network where users can post information; upload photos and video; and send messages to friends, family and colleagues. ● A social networking service where users “friend” people and “like” pages. …

Taking Advantage of Winning an Award »

(BLOG POST) By Terry Doherty — Tis the Day after the Red Carpet … What’s an author to Do? Shout, “I won an award!” And, answer the question: “Oh yeah? Well, who are you?!” Congratulations! You won a Benjamin Franklin Award. It is a very prestigious award and you should be very proud of your …

If it’s May … it must be BEA! »

(BLOG POST) 2014 marks Terry’s eighth BEA. She has participated in the event as both an attendee and an exhibitor. If you’re going to the May 2014 show, be sure to stop by Booths #2767-2768 to say hi! By Terry Doherty — For those of us in the business this month is synonymous with BookExpo …

Google+, Explained (Part 2 of 2) »

(BLOG POST) By Terry Doherty — (Blog Moderator’s Note: Welcome to Google+, Explained: Part 2. In Part 1, Terry introduced the basic capabilities, pros, and cons of including Google Plus in your social marketing toolkit. Today, she talks about making the most of this platform.) Can I be blunt? Facebook is not about lead generation, …

Google+, Explained (Part 1 of 2) »

(BLOG POST) By Terry Doherty — (Blog Moderator’s Note: There is so much to say about Google Plus that we’ve divided Terry’s Goggle Plus blog into two posts. This post introduces Google Plus. In her next post, Terry talks more about how to make the most of this multifaceted platform.) Verbs: plus, plus 1, Users: …

Twitter, Explained »

(BLOG POST) By Terry Doherty — Like most social platforms, Twitter offers you a global reach. It is considered one of the Big Four (the others being Facebook, Pinterest, and Google+). Whether or not Twitter is the right platform for you depends on your marketing goals, not how much time you have for using it! …

Pinterest, Explained »

(BLOG POST) By Terry Doherty — Most people think of Pinterest as a platform for individuals: hobbyists looking for project ideas; brides-to-be collecting wedding ideas; recipes and grilling ideas; and home decorating suggestions. Notice I said “individuals,” not “women.” There are plenty of men on Pinterest. Even famous men. Pinterest is for businesses, too. In …

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