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Up Periscope: Live-streaming Video for your Social Marketing Toolbox »
(BLOG POST) by Terry Doherty — According to several reports I read, video is predicted to be the content of choice by 2017. YouTube exploded on the scene ten years ago, giving all of us an opportunity to upload and share videos online. In that decade, we’ve gone from “canned,” uploaded video to live video …
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Nitty Gritty Marketing Help: Understanding Bounce Rates (Part 3) »
(BLOG POST) by Terry Doherty — Nitty Gritty Marketing Help: Understanding Bounce Rates (Part 3) More often than not, when you read an article about bounce rates, you’ll see things like “how to fix your bounce rate” or “how to reduce your bounce rate.” I’d like to suggest another option: optimize your bounce rate. There …
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Nitty Gritty Marketing Help: Understanding Bounce Rates (Part 2) »
(BLOG POST) by Terry Doherty — Nitty Gritty Marketing Help: Understanding Bounce Rates Part 2 So now that we know what Bounce Rate is, it is time to tackle the numbers! For those who love love stats and numbers, this is going to be a lot of fun. It is very easy to slice and …
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Nitty Gritty Marketing Help: Understanding Bounce Rates (Part 1) »
(BLOG POST) by Terry Doherty – – When I originally pitched this article idea to Mimi, it was going to be one, short-and-sweet blog post. The more I studied the topic, though, the more I realized it wasn’t realistic – or helpful – to confine a discussion of Bounce Rate into one article. So we …
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Are You Ready for the Buy? News from Pinterest »
(BLOG POST) by Terry Doherty Earlier this month, Pinterest announced that it has launched Buyable Pins. The idea is that when Pinterest Users (aka “pinners”) find something they like, they can buy the item without leaving Pinterest. This is just the initial rollout, so not every brand/company is represented. There is a select set of …
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Swag to Market Your Words: Bookmarks »
(BLOG POST) by Terry Doherty — Industry events are made for networking … and marketing. So are everyday events like waiting in line at your favorite coffee shop. Do you know what kind of collateral works in big arenas and small delis? Bookmarks! Bookmarks are my favorite kind of marketing collateral from authors. Business cards are …
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Canva.com, Explained »
(BLOG POST) by Terry Doherty — “I love that I can create original images/slides with a tool like canva.com, then upload that image as a blog post.” Buried within my October 2014 blog post about Tumblr (and hidden in that quote) is a diamond. It’s called Canva.com. Have you unearthed this gem? Canva is an amazing …
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Finding Your Demographic »
(BLOG POST) by Terry Doherty — Happy New Year! I hope the transition from 2014 has been smooth, and that you’re ready for a fantastic 2015! January offers a ready-made opportunity to pause. It is both a time for looking back and thinking forward. So as we kick off our new year, I thought I would …
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Tumblr, Explained »
(BLOG POST) by Terry Doherty — SEE ALSO: How to Get Started as an Author on Tumblr Definition(s): A short-form blog platform where users post multimedia content, mostly images. A website where you post content, follow other users, and show their posts on your dashboard (like a newsfeed in Twitter or Facebook). A visual network for …
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Instagram vs. Pinterest »
(BLOG POST) By Terry Doherty — Now that we know a little bit more about Instagram and Pinterest you’re probably wondering which one is the best for me? And do I need both? Before we get into the nitty gritty of these two photo-sharing social networks, I would like to offer one suggestion. Even if …
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