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Finding Your Demographic »

(BLOG POST) by Terry Doherty — Happy New Year! I hope the transition from 2014 has been smooth, and that you’re ready for a fantastic 2015! January offers a ready-made opportunity to pause. It is both a time for looking back and thinking forward. So as we kick off our new year, I thought I would …

Staying Away From Trends »

(BLOG POST) by Don Stevens — Finding a good story, whether fiction or non-fiction, and selling it to the right audience is what all independent publishers hope to achieve. While some trends come and go, selling the right story at the right time is not just luck; it takes much research and planning to release a …

National Salsa Month Matters: Making the Most of Timeliness »

(BLOG POST) By Marika Flatt — You’ve probably seen the statistic by now. More than one million books were published last year alone. Did you hear that? ONE MILLION! Needless to say, competition for air time and review space is fierce, so books have to stand out in a big way in order to stand …

Author Blogging: Where Are the Readers? »

(BLOG POST) There are really only three distinct ways people come to your blog or website, and it pays to know what they are: Organic traffic, SEO traffic, and Paid traffic By Joel Friedlander — There’s nothing more typical, and more dispiriting, than a new author blog that has just started, and on which the …

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