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Spring Time for Publishers: Looking at Conferences »

(BLOG POST) by Don Stevens — Now that winter is over, many writers and publishers look forward to the year ahead with a fresh spirit. Joining others in the publishing world can bring new energy, opportunities, and get you out of the office! Traveling to a new locale to join or attend a conference can be …

Google+, Explained (Part 2 of 2) »

(BLOG POST) By Terry Doherty — (Blog Moderator’s Note: Welcome to Google+, Explained: Part 2. In Part 1, Terry introduced the basic capabilities, pros, and cons of including Google Plus in your social marketing toolkit. Today, she talks about making the most of this platform.) Can I be blunt? Facebook is not about lead generation, …

Google+, Explained (Part 1 of 2) »

(BLOG POST) By Terry Doherty — (Blog Moderator’s Note: There is so much to say about Google Plus that we’ve divided Terry’s Goggle Plus blog into two posts. This post introduces Google Plus. In her next post, Terry talks more about how to make the most of this multifaceted platform.) Verbs: plus, plus 1, Users: …

The Book Discoverability Conundrum »

BLOG POST The Book Discoverability Conundrum Publishers, help readers discover your book through continuous social media conversations, finding where you need to be online and not trying to be everywhere. by Stephanie Ridge, PR by the Book It’s a big crazy world out there for a little book. It feels repetitive to tell you that …

Authors: Get Past Your Facebook and Blogging Challenge With One Strategic Move »

(Blog Post) Maggie Lichtenberg discusses book promotion through social networking by forming relationships and connecting with your niche subject community. IBPA is pleased to welcome Maggie Lichtenberg as our guest blogger. Maggie will be speaking at IBPA Publishing University 2013 in Chicago April 26-27  in the session Publishing 201 – Marketing Basics: Strategies to Maximize …

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