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Taking Advantage of Winning an Award »

(BLOG POST) By Terry Doherty — Tis the Day after the Red Carpet … What’s an author to Do? Shout, “I won an award!” And, answer the question: “Oh yeah? Well, who are you?!” Congratulations! You won a Benjamin Franklin Award. It is a very prestigious award and you should be very proud of your …

If it’s May … it must be BEA! »

(BLOG POST) 2014 marks Terry’s eighth BEA. She has participated in the event as both an attendee and an exhibitor. If you’re going to the May 2014 show, be sure to stop by Booths #2767-2768 to say hi! By Terry Doherty — For those of us in the business this month is synonymous with BookExpo …

Google+, Explained (Part 2 of 2) »

(BLOG POST) By Terry Doherty — (Blog Moderator’s Note: Welcome to Google+, Explained: Part 2. In Part 1, Terry introduced the basic capabilities, pros, and cons of including Google Plus in your social marketing toolkit. Today, she talks about making the most of this platform.) Can I be blunt? Facebook is not about lead generation, …

Google+, Explained (Part 1 of 2) »

(BLOG POST) By Terry Doherty — (Blog Moderator’s Note: There is so much to say about Google Plus that we’ve divided Terry’s Goggle Plus blog into two posts. This post introduces Google Plus. In her next post, Terry talks more about how to make the most of this multifaceted platform.) Verbs: plus, plus 1, Users: …

Twitter, Explained »

(BLOG POST) By Terry Doherty — Like most social platforms, Twitter offers you a global reach. It is considered one of the Big Four (the others being Facebook, Pinterest, and Google+). Whether or not Twitter is the right platform for you depends on your marketing goals, not how much time you have for using it! …

Pinterest, Explained »

(BLOG POST) By Terry Doherty — Most people think of Pinterest as a platform for individuals: hobbyists looking for project ideas; brides-to-be collecting wedding ideas; recipes and grilling ideas; and home decorating suggestions. Notice I said “individuals,” not “women.” There are plenty of men on Pinterest. Even famous men. Pinterest is for businesses, too. In …

Resolve to be Social Media Smart in 2014 »

(BLOG POST) By Terry Doherty — January. Time to renew and refresh. As we pull out the shiny blank calendar, the voice in our head is encouraging us to plan a little better and work a little smarter (not harder). At the same time, we have that urge to learn something new. Is it possible …

Five Twitter Tips for Speaking Events »

(BLOG POST) By Marika Flatt — Often times, at conferences and/or book signings, we find Twitter buzzing with activity with quotes by our authors that were stated during a panel or speech. If you’re speaking at a conference, chances are several attendees in the audience will be “live-tweeting” about what you are saying during that …

Let’s Get Social: Six Lessons On Social Media Book Promotion »

(BLOG POST) By Marika Flatt — Step one in book publicity is branding, and yet so many self-published authors and independent publishers miss it. Don’t do anything else until you have established your online platform. Authors who have a robust social media platform appear more credible to their fans and are stronger interview candidates to …

Starting a Social Media Conversation »

(BLOG POST) By Terry Doherty — Have you ever stopped to count how many ads you see or hear every day? Would it surprise you if I said at least 200? I didn’t think so. You also know that cutting through all that noise is a monumental task. People are overwhelmed. They’re tuning out. Guess …

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