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Turn Media Interviews into Sales »

(BLOG POST) By Marika Flatt — Don’t miss Marika’s panel, Book Publicity in the Digital Age, during IBPA’s Publishing University on March 21-22, 2014 in San Francisco! Registration is now open. Many authors don’t understand what soundbites are and how they are used in media interviews. Useful and compelling soundbites can help: to sell books, …

Director’s Desk: IBPA Publishing University — Keep the Thrills; Strengthen the Skills »

(DIRECTOR’S DESK) By Angela Bole, IBPA Executive Director — When you have a job like mine, you spend a lot of time looking at budget spreadsheets and discussing strategies and tactics and bottom lines. I don’t necessarily mind this. I have a strong attraction to …

The Latest on eBooks
(Post 3 of 4 in “Publishing University Delivers”) »

(BLOG POST) This is the third blog post describing Marly’s fruitful experience attending the IBPA Publishing University conference in April 2013. By Marly Cornell, LightaLight Publications, an IBPA Publishing University scholarship recipient Not surprisingly, the ebook was a topic addressed in some fashion by most of the speakers …

Reaching Unique Audiences
(Post 2 of 4 in “Publishing University Delivers”) »

(BLOG POST) This is the second blog post describing Marly’s fruitful experience attending the IBPA Publishing University conference in April 2013. By Marly Cornell, LightaLight Publications, an IBPA Publishing University scholarship recipient (Originally published at MIPA) [First, a P.S. to the previous blog entry on the IBPA Publishing University conference: the person to contact for …

Discoverability: Reach Readers and Sell More Books
(Post 1 of 4 in “Publishing University Delivers”) »

(BLOG POST) In publishing, the number of things that can come between the writer and the reader are becoming fewer—and less necessary. The old rules are going away. Discoverability is king. This is the first blog post in a series called “Publishing University Delivers”. By Marly Cornell, LightaLight Publications, an IBPA Publishing University scholarship recipient …

Authors: Get Past Your Facebook and Blogging Challenge With One Strategic Move »

(Blog Post) Maggie Lichtenberg discusses book promotion through social networking by forming relationships and connecting with your niche subject community. IBPA is pleased to welcome Maggie Lichtenberg as our guest blogger. Maggie will be speaking at IBPA Publishing University 2013 in Chicago April 26-27  in the session Publishing 201 – Marketing Basics: Strategies to Maximize …

Don’t Trust Mom When It Comes to Book Cover Design »

By Tamara Dever, TLC Graphics A book’s cover and spine have a great deal to do with whether potential buyers investigate further.  A good cover design can be critical to your book’s sales success. This is true even for those not planning to sell in traditional bookstores. Every aspect of creating your book affects your …

10 Reasons Why Authors Should Embrace Twitter »

Stephanie Chandler discusses ten reasons why authors should use Twitter to increase their followers and get more mileage from their blog posts. IBPA is pleased to welcome Stephanie Chandler as our guest blogger. Stephanie will be speaking at IBPA Publishing University 2013 in Chicago April 26-27 on Niche Know-How:  Marketing and Promotion Strategies for Reaching …

Author and Tech Superstar Guy Kawasaki, Sourcebooks Publisher Dominique Raccah to Keynote 25th Annual IBPA Publishing University »

(Press Release) Kicking off the 25th annual IBPA Publishing University on Friday, April 26, 2013 will be the opening keynote presented by Guy Kawasaki, former chief evangelist at Apple, founder of several tech companies, including Garage.com and author of 10 books including the most recent, APE: Author, Publisher, Entrepreneur/How to Publish a Book. Dominique Raccah, …

The Other Bunch of IBPA Publishing University Payoffs »

Thinking about my experiences at IBPA Publishing University over the years, and anticipating this year’s University, I realized that the event helps my business in two broad ways.

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