(BLOG POST) By Marika Flatt — (This piece originally ran at www.sanfranciscobookreview.com.) Last month, the Independent Book Publishers Association held their Publishing University conference in the great city of Austin (where PR by the Book is based). We had the opportunity to hear Peter Hildick-Smith of the Codex Group talk about book data and how …

(BLOG POST) by Madison Smith — You might not be thinking about the ways in which a title’s audience, setting, and characters will eventually tie into your book’s marketing campaign during the writing process…but you should be. Thinking about publicity opportunities during the penning of a book will give your project relevance and an audience …

(BLOG POST) by Terry Doherty — Industry events are made for networking … and marketing. So are everyday events like waiting in line at your favorite coffee shop. Do you know what kind of collateral works in big arenas and small delis? Bookmarks! Bookmarks are my favorite kind of marketing collateral from authors. Business cards are …

(BLOG POST) By Marika Flatt — I often speak to writers’ groups at conferences and discuss how to create a stellar publicity campaign for a book. I am no longer amazed that 50% of the people in my workshops are hearing detailed information about literary publicity for the first time. I thrive on being able …

(BLOG POST) by Don Stevens — Finding a good story, whether fiction or non-fiction, and selling it to the right audience is what all independent publishers hope to achieve. While some trends come and go, selling the right story at the right time is not just luck; it takes much research and planning to release a …

(BLOG POST) By Marika Flatt — You’ve probably seen the statistic by now. More than one million books were published last year alone. Did you hear that? ONE MILLION! Needless to say, competition for air time and review space is fierce, so books have to stand out in a big way in order to stand …

(BLOG POST) By Marika Flatt — A radio interview gives you lots of possibilities–but not lots of time. On the radio you can spin a yarn, but you sure won’t get enough time to knit an entire sweater or even finish the thumb on a mitten. But you can maximize your time by telling stories …

(BLOG POST) By Terry Doherty — Tis the Day after the Red Carpet … What’s an author to Do? Shout, “I won an award!” And, answer the question: “Oh yeah? Well, who are you?!” Congratulations! You won a Benjamin Franklin Award. It is a very prestigious award and you should be very proud of your …

(BLOG POST) By Marika Flatt — Seventeen years ago, after graduating from college, I began my job search in the communications field. I accepted a job as an assistant publicist with a literary publicity firm in Austin, Texas. Inevitably, family and friends would ask, “Where are you working?” The next question was always, “What do …

(BLOG POST) By Marika Flatt — When it comes to writing a blog, even great writers could use some help with where to start and what to write about. Maybe you’re a self-published author who wants to blog for your own book. Or, maybe you’re an independent publisher who needs to know how to explain …