(BLOG POST) By Marika Flatt — I often speak to writers’ groups at conferences and discuss how to create a stellar publicity campaign for a book. I am no longer amazed that 50% of the people in my workshops are hearing detailed information about literary publicity for the first time. I thrive on being able …

(BLOG POST) By Marika Flatt — You’ve probably seen the statistic by now. More than one million books were published last year alone. Did you hear that? ONE MILLION! Needless to say, competition for air time and review space is fierce, so books have to stand out in a big way in order to stand …

(BLOG POST) By Marika Flatt — A radio interview gives you lots of possibilities–but not lots of time. On the radio you can spin a yarn, but you sure won’t get enough time to knit an entire sweater or even finish the thumb on a mitten. But you can maximize your time by telling stories …

(BLOG POST) By Marika Flatt — Seventeen years ago, after graduating from college, I began my job search in the communications field. I accepted a job as an assistant publicist with a literary publicity firm in Austin, Texas. Inevitably, family and friends would ask, “Where are you working?” The next question was always, “What do …

(BLOG POST) By Marika Flatt — Don’t miss Marika’s panel, Book Publicity in the Digital Age, during IBPA’s Publishing University on March 21-22, 2014 in San Francisco! Registration is now open. Many authors don’t understand what soundbites are and how they are used in media interviews. Useful and compelling soundbites can help: to sell books, …

(BLOG POST) By Marika Flatt — When it comes to writing a blog, even great writers could use some help with where to start and what to write about. Maybe you’re a self-published author who wants to blog for your own book. Or, maybe you’re an independent publisher who needs to know how to explain …

(BLOG POST) By Marika Flatt — Often times, at conferences and/or book signings, we find Twitter buzzing with activity with quotes by our authors that were stated during a panel or speech. If you’re speaking at a conference, chances are several attendees in the audience will be “live-tweeting” about what you are saying during that …

(BLOG POST) By Marika Flatt — Step one in book publicity is branding, and yet so many self-published authors and independent publishers miss it. Don’t do anything else until you have established your online platform. Authors who have a robust social media platform appear more credible to their fans and are stronger interview candidates to …

(BLOG POST) By Marika Flatt — I was a panel speaker at the Greenleaf Author Summit™, held by our friends at Greenleaf Book Group in Austin. The summit is a unique environment for authors and experts where they can learn from, interact with, and connect with like-minded individuals who will help them advance their book …