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Google+, Explained (Part 2 of 2) »

(BLOG POST) By Terry Doherty — (Blog Moderator’s Note: Welcome to Google+, Explained: Part 2. In Part 1, Terry introduced the basic capabilities, pros, and cons of including Google Plus in your social marketing toolkit. Today, she talks about making the most of this platform.) Can I be blunt? Facebook is not about lead generation, …

Google+, Explained (Part 1 of 2) »

(BLOG POST) By Terry Doherty — (Blog Moderator’s Note: There is so much to say about Google Plus that we’ve divided Terry’s Goggle Plus blog into two posts. This post introduces Google Plus. In her next post, Terry talks more about how to make the most of this multifaceted platform.) Verbs: plus, plus 1, Users: …

Give Your Books an Online Makeover »

BLOG POST Give Your Books an Online Makeover Book discovery is much more than placing at the top of Google website search results. Diversify your online presence so your books get the best possible exposure. by Deltina Hay, IBPA board member Here are some pre-session tips from Deltina Hay who is presenting at IBPA Publishing …

Top Ten Social-Media Tips for Authors »

Guy Kawasaki discusses the top ten social-media tips for authors of any kind to build their all-important marketing platform. IBPA is pleased to welcome world-famous speaker and author, Guy Kawasaki, as the Opening Keynote Address Speaker for IBPA Publishing university 2013. Top Ten Social-Media Tips for Authors by Guy Kawasaki Originally published in PBS Media …

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