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How to Test Market Your Book Idea with a Blog »

(BLOG POST) By Nina Amir — Don’t miss Nina’s panel, Blogging: How to Build Author Brand and Find New Readers, during IBPA’s Publishing University on March 21-22, 2014 in San Francisco! Registration is open. I once heard Ellen Archer, president and publisher of Hyperion Books, say the advent of blogs provided publishers for the first …

Blogging for Authors: 3 Tips for Getting Started »

(BLOG POST) By Marika Flatt — When it comes to writing a blog, even great writers could use some help with where to start and what to write about. Maybe you’re a self-published author who wants to blog for your own book. Or, maybe you’re an independent publisher who needs to know how to explain …

Author Blogging: Where Are the Readers? »

(BLOG POST) There are really only three distinct ways people come to your blog or website, and it pays to know what they are: Organic traffic, SEO traffic, and Paid traffic By Joel Friedlander — There’s nothing more typical, and more dispiriting, than a new author blog that has just started, and on which the …

Authors: Get Past Your Facebook and Blogging Challenge With One Strategic Move »

(Blog Post) Maggie Lichtenberg discusses book promotion through social networking by forming relationships and connecting with your niche subject community. IBPA is pleased to welcome Maggie Lichtenberg as our guest blogger. Maggie will be speaking at IBPA Publishing University 2013 in Chicago April 26-27  in the session Publishing 201 – Marketing Basics: Strategies to Maximize …

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