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Turn Media Interviews into Sales »

(BLOG POST) By Marika Flatt — Don’t miss Marika’s panel, Book Publicity in the Digital Age, during IBPA’s Publishing University on March 21-22, 2014 in San Francisco! Registration is now open. Many authors don’t understand what soundbites are and how they are used in media interviews. Useful and compelling soundbites can help: to sell books, …

Because Authors Are Our Greatest Assets »

(BLOG POST) By Theodore P. Savas As the managing director of a niche publishing company that specializes in the American Civil War, I need to make sure we continue to generate the revenue required to produce the quality books our customers have come to …

Give Your Books an Online Makeover »

BLOG POST Give Your Books an Online Makeover Book discovery is much more than placing at the top of Google website search results. Diversify your online presence so your books get the best possible exposure. by Deltina Hay, IBPA board member Here are some pre-session tips from Deltina Hay who is presenting at IBPA Publishing …

Author Blogging: Where Are the Readers? »

(BLOG POST) There are really only three distinct ways people come to your blog or website, and it pays to know what they are: Organic traffic, SEO traffic, and Paid traffic By Joel Friedlander — There’s nothing more typical, and more dispiriting, than a new author blog that has just started, and on which the …

Authors: Get Past Your Facebook and Blogging Challenge With One Strategic Move »

(Blog Post) Maggie Lichtenberg discusses book promotion through social networking by forming relationships and connecting with your niche subject community. IBPA is pleased to welcome Maggie Lichtenberg as our guest blogger. Maggie will be speaking at IBPA Publishing University 2013 in Chicago April 26-27  in the session Publishing 201 – Marketing Basics: Strategies to Maximize …

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