Found 575 articles containing "POD"

Independent Articles
Robin Bartlett, May 2008
Why We Keep Coming Back »

      PUBLISHING UNIVERSITY PREVIEW Why We Keep Coming Back by Robin Bartlett, with a little help from the Track Leaders for the 2008 Publishing University Every year the Publishing University program becomes more robust. When I took over planning for it 15 years ago, it was a small, localized two-day program with 45 …

Mira Tweti, May 2008
Saving the Planet, One Parrot at a Time »

      Saving the Planet, One Parrot at a Time by Mira Tweti If anyone had told me nine months ago that I would soon be trucking thousands of pounds of book paper from Oregon to Texas, or that I would know paper weights and coatings and the different types of book bindings, I …

Penny Sansevieri, April 2008
Simple Ways to Drive Traffic to Your Web Site »

      Simple Ways to Drive Traffic to Your Web Site by Penny Sansevieri Internet marketing campaigns don’t have to be difficult, tricky, or complicated. Here are a few simple ways (18, in fact) that you can easily implement to bring traffic to your site right now. Write articles. Well-written articles that relate to …

Jennifer Stein and Robin Bartlett, April 2008
Action on the Advanced Track »

      PUBLISHING UNIVERSITY PREVIEW Action on the Advanced Track by Jennifer Stein and Robin Bartlett The 2008 Publishing University Advisory Committee has added a number of innovations for this year’s program, including the Advanced Track, which is designed to provide an opportunity for experienced publishers to learn from and network with others at …

Linda Carlson, April 2008
Students Staff This Publishing Company: The Apprentice House Story »

      Students Staff This Publishing Company: The Apprentice House Story by Linda Carlson Five years ago, Apprentice House was a glimmer in the eye of a Baltimore journalism professor. Four years ago, it was a college project that gave students hands-on experience with mock books. Today, Apprentice House describes itself as the only …

John Patrick Grace, April 2008
Fast Forward to 2016 »

      Fast Forward to 2016 by John Patrick Grace The last Barnes & Noble closed two years ago, with all Borders and Books-a-Million stores barely a flicker in the public consciousness. What’s left of New York publishing can be located in the bankruptcy courts as protracted litigation continues to trundle along. University, public, …

Linda Carlson, April 2008
Major Media Coverage: Independent Publishers Report on What Worked »

      Major Media Coverage: Independent Publishers Report on What Worked by Linda Carlson How often do smaller publishers get their books reviewed, featured or even mentioned by important national media like The New York Times Book Review or the Oprah Winfrey Show? Although some major dailies insist they don’t distinguish between independent and …

Steve O’Keefe, April 2008
Build Richer Remote Relationships; or, Why I Like Skype »

      Build Richer Remote Relationships; or, Why I Like Skype by Steve O’Keefe If you are involved in a publishing operation—or in publishing support services, such as graphic design, editing, packaging, marketing, law, or even accounting—chances are you do a fair amount of work with offsite colleagues. A new breed of Internet-based software …

An IBPA Roundtable, March 2008
SALES CHANNELS: Many Paths to Book Buyers »

Reports from PMA members about the sales channels they use lead to one overarching conclusion: Publishers can and do devise innumerable ways to reach readers. The three-part series that began in the January issue and concludes below also supports other broad generalizations, including: Many small and midsized publishers do a lot of business with conventional …

Charles D. Hayes, March 2008
Will the Kindle Set Publishing Ablaze? »

      Will the Kindle Set Publishing Ablaze? by Charles D. Hayes I’ve long been frustrated that the hardware capability for a dynamic e-book reader has existed for more than a decade, but a good business plan has been lacking. So when I heard the visionary business planner Jeff Bezos describe Amazon’s Kindle e-book …

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