Found 575 articles containing "POD"

Independent Articles
Linda Carlson, December 2011
Book Clubs, Part 2: Identifying Groups to Approach »

Book Clubs, Part 2: Identifying Groups to Approach by Linda Carlson   This screen capture from novelist Meg Clayton’s Web site shows one of the ways she’s made the site book club–friendly. Book groups create buzz—and buzz helps sell books, sometimes years after they’re published. That’s why authors and others in publishing believe it’s often …

Deltina Hay, November 2011
How to Measure Success with Your Social Media Efforts »

How to Measure Success with Your Social Media Efforts November 2011 Deltina Hay   Once you’ve been using social media tools for a while, it makes sense to start measuring what is working and what is not. Though there is no single established framework for measuring social media success, there are some tactics you can …

Steve Gillen, November 2011
Reversion in the Digital Age: Is Out-of-Print Out of Style? »

Because not every book is a success and not every successful book has an indefinite shelf life, the publishing contract has evolved to anticipate and incorporate an exit strategy for that day when the publisher decides that revenue from expected sales will no longer justify the cost of continuing to carry the work. Once a …

AN IBPA ROUNDTABLE, October 2011
E-book Reality Show (and Tell) »

      AN IBPA ROUNDTABLE E-book Reality Show (and Tell) What’s really happening with e-books? The best answer may surface if we picture the book-industry world of digital products as a mosaic (or maybe a tapestry) with innumerable pieces (or maybe threads). With that image in mind, we asked IBPA members to report on …

MaryAnn F. Kohl, August 2011
Tidbits and Tricks for an Old Dog; or, The Best Lessons I Learned at Publishing University »

      Tidbits and Tricks for an Old Dog; or, The Best Lessons I Learned at Publishing University by MaryAnn F. Kohl If prizes besides the Benjamin Franklin Awards had been given at IBPA’s 2011 Publishing University, I would have won for Having the Most Questions. After 26 years as a profitable, confident publisher, …

Linda Carlson, June 2011
MEMBERS IN THE SPOTLIGHT »

      MEMBERS IN THE SPOTLIGHT AIRING WHAT MATTERS MOST “The question isn’t which format the reader will choose, but if there will be readers in the first place,” wrote Rudy Shur, head of Square One Publishers, in the April 18 “Soapbox” column of Publishers Weekly. You should worry more about teaching America’s children …

Marion Gropen, June 2011
Should I Kill This Project? »

      Should I Kill This Project? by Marion Gropen If you’re in this business long enough, it will happen to you. You commit to publishing a manuscript, perhaps before it is finished, and then you realize that you have made a horrible error. The book is either bad in itself, or the market …

Kimberly A. Edwards, June 2011
Where Should We Have This Event? A Checklist for Picking the Best Place »

      Where Should We Have This Event? A Checklist for Picking the Best Place by Kimberly A. Edwards Event planners know the value of booking the right property. A prestigious location beams your brand—but only if the venue functions well. To sort out prevailing needs for a meeting, workshop, or any other event, …

AN IBPA ROUNDTABLE, June 2011
Books That Sell Best »

      AN IBPA ROUNDTABLE Books That Sell Best In this era of instant, atomized information, it can be especially important to focus on carefully contextualized words with staying power—the kind you find in books that attract readers year after year and sometimes decade after decade. This series celebrates books from independent publishers that …

Florrie Binford Kichler, June 2011
PRESIDENT’S POST – A Modest Proposal for Taming the Mainstay of Modern Technology Known As Email »

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Unsung Heroes: Farewell and Hail to Board Members Who’s your hero? When asked that question, many people respond with the name of somebody famous like Abraham Lincoln, Gandhi, or Amelia Earhart. Certainly no one can deny that they, along with numerous others who fill …

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