Found 575 articles containing "POD"

Independent Articles
Hannah Gordon, September/October 2021
Disruption Through Brand Building »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing — How to find the readers for your books—and connect with them using brand awareness. Acquire a manuscript. Edit. Design. Market. Print. Distribute. Market a bit more. Hope your sell-through messaging reaches enough readers for your sell-in efforts to pay off—or to bolster your …

Kathryn Sparks, September/October 2021
A Big-Box Perspective: Notes from B&N CEO James Daunt’s Keynote Address »

PUBLISHED SEPTEMBER/OCTOBER 2021 by Kathryn Sparks, Senior Editor, American Academy of Pediatrics — Barnes & Noble CEO James Daunt spoke with IBPA leaders at IBPA Publishing University 2021 about bookstore curation, DEI, print on demand, and more. On April 8, 2021, IBPA Publishing University kicked off with an informative and exciting conversation between IBPA Board …

Richard-Anthony Lena, May/June 2021
Finding Alternative Revenue Sources for the Books You Publish »

PUBLISHED MAY/JUNE 2021 by Richard-Anthony Lena, President, Brattle Publishing Group — Four small steps that may lead to special sales opportunities for your books. Synopsis: It’s difficult to sell direct to consumer if you don’t know who your primary customer is, so you first must identify them. Seek out sources that will help you learn …

Alexa Schlosser, May/June 2021
A Direct Approach: Spotlight on Jelani Memory and “A Kids Book About” »

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent magazine — Jelani Memory’s “A Kids Book About” series takes a direct approach to publishing, both in terms of its distribution model and the tough topics it covers. Jelani Memory initially thought he’d only print one copy of the book he wrote for his …

Matthew Winner, March/April 2021
Getting Social: Give Your Social Media Presence a Boost to Sell More Books »

PUBLISHED MARCH/APRIL 2021 by Matthew Winner, Head of podcast, A Kids Book About — Give your social media presence and voice the boost they need to draw others in and grow your accounts. Synopsis: The most basic goal of social media is helping others understand the “you” behind the account. it’s crucial to consider who …

Paige Velasquez Budde, March/April 2021
Pop Quiz: What’s the Best Lead Magnet for Books? »

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis — The ultimate goal with your website should be to extend your interaction with a potential reader and get them on your email list through an effective lead magnet. But what works best? One of the most important strategies in today’s media landscape is building …

Deb Vanasse, March/April 2021
Roadmap to Author Platforms »

PUBLISHED MARCH/APRIL 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers can help their authors with where to start, which direction to go, how to navigate the curves, and which roadblocks to avoid when building a platform. Synopsis: A platform helps authors reach buyers, but it involves more than that. An author platform is …

Abe Ogden, January/February 2021
Renewable Resource: How to Repurpose Book Content and Increase Sales »

PUBLISHED JANUARY/FEBRUARY 2021 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The six R’s of squeezing the most out of every piece of content you publish. Synopsis: Digital has opened up a number of new, low-cost opportunities for repackaging. Repurposing is the process of taking content from one source and creating a new …

Angela Bole, November/December 2020
Director’s Desk: A Letter to End IBPA’s Year »

PUBLISHED NOVEMBER/DECEMBER 2020 by Angela Bole, CEO, Independent Book Publishers Association — IBPA CEO recaps the challenges and successes the association saw during the year 2020. It’s hard to believe it’s November and many of us are approaching year-end still under shelter-in-place orders with an uncertain outlook for our personal and business lives in 2021. …

Jyotsna Ramachandran, November/December 2020
5 Steps to Recruit ‘A’ Players for Your Book Publishing Team »

PUBLISHED NOVEMBER/DECEMBER 2020 by Jyotsna Ramachandran, Founder, Happy Self Publishing — The best way to build a team is to hire a set of freelancers who are experts at what they do. Are you a self-published author who is overwhelmed by the number of items on your book launch checklist? I have some good news …

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