IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Reid Goldsborough, December 2007
Phishing Away Your Identity »

      SAVVY COMPUTING   Phishing Away Your Identity by Reid Goldsborough You know not to do it. You don’t respond to those emails asking you to update your Social Security number or credit card, bank, or other financial information or verify your password at eBay, PayPal, or other e-commerce Web sites. You don’t …

Brian Jud, December 2007
Make Your Sales Forecasts More Than Fortune-Telling »

      Make Your Sales Forecasts More Than Fortune-Telling by Brian Jud Have you ever listened to a forecaster’s prediction of pleasant weather, made plans accordingly, and then been dismayed when it rained? That is the nature of a forecast—it is simply a best guess at what might happen in the future. The point …

Amy Wachspress, December 2007
When Asked for Advice About Self-Publishing, Visualize a Butterfly »

      When Asked for Advice About Self-Publishing, Visualize a Butterfly by Amy Wachspress In June 2006, my husband and I founded Woza Books to publish my children’s and young-adult fantasy adventure, The Call to Shakabaz. The book was launched on January 15, 2007, and within weeks I was invited to participate in a …

Florrie Binford Kichler, December 2007
Of Trends and Technology: What Does BISG Mean to “The Rest of Us”? »

      PRESIDENT’S REPORT by Florrie Binford Kichler Of Trends and Technology: What Does BISG Mean to “The Rest of Us”? Next time you turn a book over and see “Science Fiction” on the cover, thank the Book Industry Study Group for establishing the BISAC (Book Industry Standards and Communications) Subject Heading code that …

Fern Reiss, December 2007
How to Publicize a Children’s Book »

      How to Publicize a Children’s Book by Fern Reiss Publicizing a children’s book can be easier than publicizing an adult novel. Here’s how to get started: Offer a fan club. Initiate a fan club based on your children’s book. Then do monthly or quarterly mailings to fan club members that provide educational …

Susan Kendrick, December 2007
Awesome! The Why and How of One-word »

      Awesome! The Why and How of One-word Titles by Susan Kendrick One of the most powerful and reliable book-title strategies is the one-word wonder. A quick look shows the effect one-word titles have on our collective psyche and on our buying habits. Here are several of them, most from the New York …

Linda Carlson, December 2007
Standing-Order Plans: The Structures and the Payoffs »

      Standing-Order Plans: The Structures and the Payoffs by Linda Carlson How do publishers turn browsers into buyers? One strategy is to eliminate the browsing. That’s how standing-order plans work. You don’t have to overcome the natural inertia of prospective buyers, because you make one sale and it pays off time and again. …

Rhona Sacks, December 2007
Exit Strategies: A Hidden Asset Can Help »

When the time comes to sell a publishing company, it’s obviously important to extract maximum value from the business. Unfortunately, many exiting entrepreneurs (as well as their legal, financial, and business advisers) fail to recognize the enormous value hidden within one of their business assets: the business life insurance policy. Even if you’re not contemplating …

Rudy Shur, December 2007
Fighting to Resolve Bread-and-Butter Problems »

      DIRECTOR’S DESK by Rudy Shur Board of Directors Fighting to Resolve Bread-and-Butter Problems What book publisher wouldn’t stand squarely behind such causes as the promotion of literacy, copyright protection, and First Amendment rights? For decades, these issues have been at the forefront of our industry. And rightly so—as an industry, we should …

Susan Daffron, December 2007
Put Your Book Catalog Online »

      Put Your Book Catalog Online by Susan Daffron As a recent survey from Accenture showed, people don’t just purchase online, they also use the Web to research product-buying decisions before heading off to a bricks-and-mortar store. In fact, 43 percent of the consumers responding to that survey cited online information as the …

Deltina Hay, December 2007
Web 2.0 and Social Media: A Practical Guide to the New, Live Web: Part 1: Achieving Interactivity »

      Web 2.0 and Social Media: A Practical Guide to the New, Live Web Part 1: Achieving Interactivity by Deltina Hay Like it or not, the Internet is changing, and it is changing fast. The changes, however, favor individuals and small businesses, including authors and independent publishers. Web 2.0 and social media are …

Peter Bowerman, December 2007
Eight Reasons Self-Publishers Fail—and How to Avoid These Pitfalls »

      Eight Reasons Self-Publishers Fail—and How to Avoid These Pitfalls by Peter Bowerman Common, easy-to-avoid mistakes. Self-publishers make them all the time and, as a result, make the publishing process far more difficult than it needs to be. No, steering clear of these blunders won’t guarantee riches beyond your wildest imaginings, but it’ll …

Stephanie Chandler, November 2007
I Survived an IRS Audit (and You Can Too) »

      I Survived an IRS Audit (and You Can Too) by Stephanie Chandler Although I read the letter three times, the grim news stayed the same: I was being summoned to the IRS for an audit. I had an instant flashback to the third grade when I was called to the principal’s office. …

Brian Jud, November 2007
What to Do When: A Book Marketing and Production Timeline »

      What to Do When: A Book Marketing and Production Timeline by Brian Jud Did you ever watch experienced workers build a house? They create and consult their blueprints to direct the sequence and timing of events, beginning with the foundation. Without a plan, the process would take longer than necessary, cost more …

Marvin Weisbord and Sandra Janoff, November 2007
To Run Better Meetings, Make Friends with Anxiety »

      To Run Better Meetings, Make Friends with Anxiety by Marvin Weisbord and Sandra Janoff Meetings are as common as dirt and about as popular. Often they stir a lot of anxiety, especially when people disagree, avoid critical issues, or blame the leader for what they dislike. Paradoxically, you can grow your capability …

Robert Goodman, November 2007
Welcome to My Digital World »

      DIRECTOR’S DESK by Robert Goodman Board of Directors Welcome to My Digital World Remember the curse of the ancient Chinese philosopher that continues to haunt us: “May you live in interesting times”? In the late 1980s, the desktop-publishing business was stepping out of diapers. Enterprising people realized that the barrier to getting …

Florrie Binford Kichler, November 2007
PRESIDENT’S REPORT: Publishing Is Easy . . »

      PRESIDENT’S REPORT by Florrie Binford Kichler Publishing Is Easy . . . . . . compared to writing a column. My father wrote a weekly column for the Indianapolis Business Journal for about six years. He observed, “What I discovered is that if you really know something about a topic, 800 words …

Liz Franklin, November 2007
Organizing Your Office to Improve Productivity »

      Organizing Your Office to Improve Productivity by Liz Franklin It was only when I decided to become a publisher—after 25-plus years of organizational consulting for businesses large and small, and a few glasses of red wine—that I saw the mind-boggling complications inherent in our chosen field. Allow me to offer some solutions …

Linda Carlson, November 2007
Are Associates Programs Associated with Profits? »

      Are Associates Programs Associated with Profits? by Linda Carlson Want someone else to sell books for you? Want a commission when your recommendations turn into sales? That’s the concept behind associates and affiliates programs. The big question, however, is whether these programs work for those doing the selling, or those making the …

Prepared by the ISBN-13 Task Force of the Book Ind, November 2007
A Concise Guide to Book Industry Product Identifiers »

      A Concise Guide to Book Industry Product Identifiers Prepared by the ISBN-13 Task Force of the Book Industry Study Group, Inc. EAN/UCC-13 International Article Number (in its 13-digit form) Used internationally to identify all types of products, including books (see “Bookland EAN” below) Hyphenation and spacing: never presented with hyphens or spaces …

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