Found 331 articles containing "POD"

Independent Articles
Brian Feinblum, July/August 2019
How Book Publishers Can Brand Themselves With the Help of Their Authors »

PUBLISHED JULY/AUGUST 2019 by Brian Feinblum, CMO and Senior Vice President, Media Connect — Book publishers of all genres and sizes need a lot of help with branding-and it can come from working more productively with their authors. So, what is branding for a publisher? I had the opportunity to speak at IBPA’s annual conference …

Jodee Blanco, May/June 2019
Professional Speaking: A Lucrative Game-Changer »

PUBLISHED MAY/JUNE 2019 by Jodee Blanco, Founder & CEO, Jodee Blanco Group — Speaking is something anyone can do, costs little to nothing to initiate, and has substantial rewards. And I’m not just talking about the income from speaker’s fees, which can be significant, but also what those engagements can mean for your presence, brand, …

Anja Skrba, March/April 2019
Influencer Marketing: The Cost-Effective Way to Sell Your First Book »

PUBLISHED MARCH/APRIL 2019 by Anja Skrba, Content Creation Manager — How can indie publishers use influencer marketing to their advantage? Marketing your book on a tight budget is the stuff of nightmares. And it gets even scarier if you’re promoting your first title, or if you’re trying to write within a competitive niche. To make …

Mark Coker, March/April 2019
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself »

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords — Here, Mark Coker explains how to make your book market itself by tweaking your viral catalysts Note: This is an excerpt from Smashwords’ Smart Author Podcast, episode 12, hosted by Mark Coker. Most of your new readership will come from readers who weren’t originally looking for …

Zack Lieberman, January/February 2019
Developing Cross-Platform Products »

PUBLISHED JANUARY/FEBRUARY 2019 by Zack Lieberman, Producer & Publisher, EXIT STRATEGY, SILENT PARTNERS — Emerging realities of the modern marketplace. IBPA Independent magazine is focused on the business and craft of independent publishing, but I’m here to be the heretic and get your gears turning about anything but books. Your books, your ideas, your stories—your …

Kelly Peterson, January/February 2019
The Flattening Wave of Digitizations »

PUBLISHED JANUARY/FEBRUARY 2019 by Kelly Peterson, Director of Client Services, INscribe Digital — The rise of indie publishing is a breaking wave. But what is the sea behind it? As Vladimir Nabokov said, “The breaking of a wave cannot explain the whole sea.” The breaking wave we see now is the rise of indie publishing: …

Peter Goodman, January/February 2019
Grow Your Independent Publishing Company On Your Drive To Work »

PUBLISHED JANUARY/FEBRUARY 2019 interview by IBPA Independent — Podcast “Inside Independent Publishing (with IBPA)” gives publishers access to powerful ideas, strategies, and tools for success. Podcasting is huge. From 2013 to 2017, the amount of people who listen to podcasts doubled from 12 percent to 24 percent. In 2019, that’s expected to grow even further. …

Angela Bole, November/December 2018
Director’s Desk: A Year to Be Thankful For »

PUBLISHED NOVEMBER/DECEMBER 2018 by Angela Bole, CEO, Independent Book Publishers Association — CEO Angela Bole reflects on some of IBPA’s accomplishments in 2018. Like many of you, I find the end of each year to be a great time for reflecting on accomplishments and planning for the year ahead. With that in mind, below are …

Matt Baehr, November/December 2018
Innovations in Publishing Technology and Book Manufacturing »

PUBLISHED NOVEMBER/DECEMBER 2018 by Matt Baehr, Executive Director, Book Manufacturers’ Institute — As the executive director of the Book Manufacturers’ Institute, I have seen some noteworthy ideas take hold, from experimentation on the production line, breakthroughs in inkjet printing hardware, and data analysis. What’s new, and what’s next? It was 2007 when Amazon started selling …

Maria Dismondy, November/December 2018
3 Simple Ways to Fast Track Sales With Technology »

PUBLISHED NOVEMBER/DECEMBER 2018 by Maria Dismondy, Founder, Cardinal Rule Press — Founder of Cardinal Rule Press gives you the insider tips on using technology to increase book sales. Being a publisher in 2018 means moving, shaking, and staying current on industry trends. It also means being discerning. The latest tech trend could have all the …

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