IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Barbara Techel, February 2012
Selling Books in Schools with Skype »

    The author and subject of Frankie, the Walk ’n Roll Dog on a Skype visit with fourth-graders at a school in New York. Selling Books in Schools with Skype by Barbara Techel Skype is showing real promise for connecting schools and authors. It’s no secret that school budgets are being squeezed tighter each …

Steven Piersanti, February 2012
The First Book on Occupy Wall Street: Four Weeks from Idea to Publication; Two More to Thousands of Sales »

    Fran Korten of YES! Magazine, a prime mover in the project, with demonstrators at New York’s Zuccotti Park. The First Book on Occupy Wall Street: Four Weeks from Idea to Publication; Two More to Thousands of Sales by Steven Piersanti How is it possible to publish a book in only four weeks from …

Jonathan Scott, February 2012
Save Time and Money by Designing with E-books in Mind »

Save Time and Money by Designing with E-books in Mind by Jonathan Scott I have a message for anyone involved in print book production, design, and layout: If you don’t already design your books for the dual life most of them will have, start doing that now. I expect there will always be print-on-paper books, …

Linda Carlson, January 2012
Spotlight: IBPA Member Achievements »

      SPOTLIGHT PROMOTEDFOR PROTESTERS   Oh, Beautiful: An American Family in the 20th Century, written and published by John Paul Godges, is one of the titles recommended by the Huffington Post and the IndieReader in the list “7 Great Indie Books to Read Whilst You Occupy Wall Street.” “We thought we’d contribute to …

Linda Carlson, January 2012
Book Clubs, Part 3: Preparing and Performing »

Skype can be a great tool for visiting book clubs without leaving home, as long as you prepare carefully. Book Clubs Part 3: Preparing and Performing by Linda Carlson We all want our books to be steady sellers for years to come, and authors can contribute to that success with book club visits (among other …

Marika Flatt, January 2012
Making It Easy for the Media to Meet Authors »

      Making It Easy for the Media to Meet Authors by Marika Flatt Working in Austin, a city renowned for an eco-friendly outlook, we like to keep up with the green trends that affect publicity tools too. Now that everything is digital—stores will ask if you want a paper receipt or one emailed …

Tarleton Gillespie, January 2012
Algorithms: The Siren Song of Objective Information »

  As more and more of our online public discourse takes place on a select set of private content platforms and communication networks, and as these platforms and networks turn to complex algorithms to manage, curate, and organize their massive collections, an important tension is emerging between what we expect these algorithms to be and …

Gordon Burgett, January 2012
Don’t Invest Until You Test: How to Find Out How Much You’d Make with a Niche Book (Before It Gets Written) »

  One of the huge benefits of niche publishing is that you can pretest to see if a book will sell (and roughly how many copies) before it exists. I backed into niche publishing about 15 years ago, and now most of my 40 published books are niche based. One field, dentistry, earned us about …

Christopher Robbins, January 2012
What We Learn with BookScan Data »

      THE TOOL CHEST What We Learn with BookScan Data by Christopher Robbins “God is in the details,” said the architect Ludwig Mies van der Rohe. More than ever before, the publishing community has the ability to analyze and pay attention to the details, to get granular with data, to spot trends, identify …

Linda Carlson, January 2012
Building the Business: Thistle Hill’s Pictures-and-Partners Success Story »

      Thistle Hill published this book with help from a foundation and from an advocacy group focused on the trail it covers. BUILDING THE BUSINESS Thistle Hill’s Pictures-and-Partners Success Story by Linda Carlson Vermont’s Thistle Hill Publications is proof that it’s possible to survive—and have fun—by publishing coffee-table books without printing overseas, and …

Tanya Hall, January 2012
Build a Powerful Platform with a Simple Brand Audit »

      Build a Powerful Platform with a Simple Brand Audit by Tanya Hall Fundamentally, a book is a consumer product; and, as we well know in our industry, having a standout product is no guarantee of success. Book sales are predominantly author-driven. According to Verso Digital’s 2009 Survey of Book-Buying Behaviors, author reputation …

Frank Gromling, January 2012
Success with a Special Kind of Special Event »

    Success with a Special Kind of Special Event by Frank Gromling Ocean Publishing is a traditional book publisher doing nontraditional things to succeed in a difficult economic time. Sure, we do our best to produce high-quality books of interest to readers in our chosen fields—nature, marine life, environment, and conservation—but in today’s market, …

Florrie Binford Kichler, January 2012
President’s Post: Growing You »

PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Growing You “Ten Ways to Grow Your Business” “How to Grow Sales in a Down Economy” “Six Ways to Influence Customers and Grow Sales” The foregoing are three results from the 179,000,000 that appear in response to a Google search on “grow sales.” A search on “grow …

Kirk Biglione & Russell Phillips, January 2012
DRM Decisions: Analyzing the Business Case / Why I Don’t Use DRM »

  When the phone rings in the IBPA offices, it’s often a call from a member who’s perplexed about whether to use DRM on e-books. When the board of a book-business trade association convenes, some of its members insist that DRM is essential and others insist that it does far more harm than good. Contributors …

Kimberly A. Edwards, January 2012
Lessons from Experience with Anthologies »

      Lessons from Experience with Anthologies by Kimberly A. Edwards When Suzanne Kamata talks about anthologies, she cites conventional wisdom: Anthologies are a tough sell; readers don’t buy them; reviewers avoid them; agents don’t gain; and publishers retreat. Nevertheless, requests for anthology submissions flourish, according to Kamata, editor of three anthologies (the latest, …

Joel Friedlander, December 2011
Let’s Hear It for the Long Tail »

      Let’s Hear It for the Long Tail by Joel Friedlander One of the most interesting stories in Dan Poynter’s Self-Publishing Manual (thebookdesigner.com/2009/09/book-every-self-publisher-should-own) tells how he became a book publisher. As an avid parachute jumper, Dan looked for but could not find a good basic manual for new people coming into his sport. …

Mark Bide, December 2011
Our Standards for E-commerce, Part 2: Complications, Comparisons, and Trends »

PUBLISHED DECEMBER 2011 by Mark Bide, Executive Director, EDItEUR — Adjusting business strategies in the light of the “switch to digital” necessitates familiarity with the complex landscape of standards. As noted in Part 1 of this series describing that landscape …

Brian Jud, December 2011
Strategies for a Changing Market »

      Strategies for a Changing Market by Brian Jud The demise of Borders points up the fact that publishers who ignore changes in the industry and continue to rely on selling primarily through bookstores will run out of room to grow. On the other hand, publishers who adjust their strategies as e-book sales …

Patricia Fry, December 2011
Use the Power of Local Promotion »

      Use the Power of Local Promotion by Patricia Fry Yes, the Internet offers a wealth of marketing opportunities for books, but you can still generate a great deal of interest and spur a great many sales by marketing a book in selected physical communities, including regions, states, cities, and neighborhoods, that have …

Steve Gillen, December 2011
Trademarking and Your Brand Strategy »

PUBLISHED DECEMBER 2011 by Steve Gillen, Lawyer & Partner, Wood Herron & Evans Building a brand for your books is part marketing and part magic. Keeping competitors at a respectful distance from your brand is all trademark law. In the book publishing context, a trademark is typically the name of a publishing house or one …

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