Found 62 articles containing "deb vanasse"

Independent Articles
Deb Vanasse, August 2016
Better Together »

Innovation rarely happens in isolation. Publishers who aim to discover new and better ways of doing business find success when they join forces to forge new realities from shared visions.

Deb Vanasse, June 2016
Breaking Out of the Box »

Editor’s Note: Last month, IBPA Independent reporter Deb Vanasse gave us “Updates from the Digital Frontier.” The topic was so vast, we couldn’t address everything in one installment. Part two of Vanasse’s May 2016 cover story continues the digital publishing dialogue, this time with a focus on format, containers, and the larger question of customer …

Deb Vanasse, May 2016
Updates from the Digital Frontier »

PUBLISHED MAY 2016 by Deb Vanasse, IBPA Independent staff reporter As the e-publishing landscape continues to evolve, agile and innovative independent publishers are thriving When the Association of American Publishers reported in 2015 that the meteoric rise in e-book sales was beginning to taper off, sighs of relief echoed from many corners of the industry. …

Deb Vanasse, April 2016
Space Invaders: Indie Strategies for Getting Books on Shelves in Brick-and-Mortar Retail Outlets »

PUBLISHED APRIL 2016 by Deb Vanasse, Reporter, IBPA Independent magazine — Even in this era of online retailing, publishers covet shelf space in brick-and-mortar bookstores. There’s just no substitute for a sales venue where the reader can pick up the book and leaf through it. “Shopping for physical books in a physical space offers an …

Deb Vanasse, March 2016
Putting Backlists to Work: How Indie Publishers Breathe New life Into Seasoned Titles »

PUBLISHED MARCH 2016 by Deb Vanasse, IBPA Independent staff reporter To the casual observer, publishing seems to be all about the new—new releases, debut authors, new lists—an impression created by a prevailing model that emphasizes frontlist sales over seasoned titles. But publishers who embrace this model miss substantial opportunities for sales. Without much fanfare, independent …

Deb Vanasse, February 2016
Real Lessons on Promoting Fiction »

PUBLISHED FEBRUARY 2016 by Deb Vanasse, IBPA Independent staff reporter How to overcome challenges and grow your readership Independent publishers succeed with nonfiction by targeting niche markets and pursuing special sales opportunities. But finding an audience for fiction can be—quite literally—a different story. “With an oversaturated market, it becomes tremendously daunting to stand out, especially …

Deb Vanasse, January 2016
More Than Books »

PUBLISHED JANUARY 2016 by Deb Vanasse, IBPA Independent staff reporter Journals, stationary, music, posters, plush toys, and other products — some packaged with books, some not. With these products, booksellers enhance their bottom line. Should book publishers do the same? A peek inside the book-plus trend. At the 2012 American Book Producers Association Conference, panelist …

Deb Vanasse, December 2015
The Tortoise Strategy in Action: Bestseller Case Studies »

PUBLISHED DECEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter Within the publishing industry, bestsellers are conventionally defined in terms of rapid sales that occur during the launch period, resulting in bestseller lists that show early buying trends which may or may not lead to sizable sales over the long term. That fast start by …

Judith Appelbaum, December 2015
How-To Highlights »

PUBLISHED DECEMBER 2015 by Judith Appelbaum, Editor, IBPA Independent Search for “how-to” in the trove of Independent articles available on the IBPA site and you’ll get 2,221 results, with an implicit message screaming, “Refine your search!” How you refine it will obviously vary, depending on what publishing activity you want help with at any particular time. …

Deb Vanasse, November 2015
Profiting from Reborn Books »

PUBLISHED NOVEMBER 2015 by Deb Vanasse, IBPA Independent staff reporter While some publishers chase hot new titles and breakout authors, others are enjoying substantial success by acquiring and relaunching books that have gone out of print with other companies. Willing and able to take chances, these independent publishers take the long view, growing bestsellers over …

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