Found 331 articles containing "POD"

Independent Articles
Jeniffer Thompson, July/August 2020
It’s Time for Indies to Shine »

PUBLISHED JULY/AUGUST 2020 by Jeniffer Thompson, Founder and President, Monkey C Media — Independent publishers have always had to think outside the box to succeed. COVID-19 presents us with an opportunity to do what we do best: adapt. As we learn to navigate the new normal of social distancing and prepare for a post-COVID-19 world, …

Robin Cutler , May/June 2020
Board Member’s Memo: Weathering the Storm of a Global Crisis »

PUBLISHED MAY/JUNE 2020 by Robin Cutler, Director, IngramSpark — Authors & publishers who have invested in engaging directly with readers and have made their content available in multiple formats will be the best positioned to weather this storm. I’m writing this on March 20, 2020, at the beginning of the alarming escalation in the United …

Deb Vanasse, March/April 2020
Ready, Set, Launch: Understanding Prepublication Book Marketing »

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — Don’t overlook prepublication marketing in your book publishing plan. Article Synopsis: Build the buzz of your book prior to launch by generating preorders and garnering reviews from advanced reader copies. Use genre-specific data from platforms like Bookbub and Goodreads in your marketing plan. Write …

Maggie Langrick, March/April 2020
How to Plan a Successful Media Campaign for Your Nonfiction Book »

PUBLISHED MARCH/APRIL 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media — It helps very much to have established relationships with key reporters, editors, or producers relevant to your book. When I was the features editor at a major metropolitan newspaper back in the aughts, part of my job was to evaluate pitches from publicists …

Alexa Schlosser, March/April 2020
Book Budget Breakdown »

PUBLISHED MARCH/APRIL 2020 compiled by Alexa Schlosser, Managing Editor, IBPA Independent magazine — In December 2019, IBPA Independent magazine sent IBPA members a survey asking how much they budget toward marketing per title each year. Knowing that the membership ranges from self-published authors with one book to larger publishing companies with dozens of titles, we …

Ian Lamont, March/April 2020
Targeting Book Sales With Amazon Advertising »

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media– You can target competing or similar titles on Amazon using its advertising service, which allows you to select keywords you can’t in metadata. Article Synopsis: Amazon’s search engine can only show a limited number of items on the first page of search results, and it’s hard …

Marion Hill, November/December 2019
5 Years In: What I’ve Learned as an Indie Author-Publisher »

PUBLISHED NOV/DEC 2019 by Marion Hill, Author-Publisher — If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it.” —Toni Morrison This quote by the beloved, recently deceased author sums up my reason for wanting to enter the world of writing and …

Elizabeth Turnbull, November/December 2019
5 Tools to Help You Succeed in Book Publishing »

PUBLISHED NOV/DEC 2019 by Elizabeth Turnbull, Senior Editor/Partner, Light Messages Publishing — If you give yourself the right tools early on, you’ll free up valuable time so you can focus on growth. Article Synopsis: There are a set of milestones that must be met for every book published and put on the market for sale. …

Deb Vanasse, September/October 2019
Making the Switch: Book Distributors »

PUBLISHED SEPT/OCT 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Knowing what to expect from distribution and what to expect when making the switch improves both the experience and the bottom line. Even as the market consolidates, options for independent publishers are within reach. What Do Distributors Do? As it applies to publishing, this …

Deb Vanasse, July/August 2019
Publishing and the Planet »

PUBLISHED JULY/AUGUST 2019 by Deb Vanasse, Reporter, IBPA Independent magazine — Increasingly, consumers recognize the climate threats posed by shrinking forests and ecologically destructive practices. By making environmentally friendly choices, publishers can help mitigate these problems while also building goodwill and protecting their supply chain. After all, print publishing depends on trees, so it only …

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