IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

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Independent Articles
Bob Adjemian, May 2012
Experimenting with EDI »

      Experimenting with EDI by Bob Adjemian For many years, I’ve thought about the fact that big publishing companies place orders electronically through a protocol called EDI (for electronic data interchange), and as a tecchie, I’ve been intrigued. Although I found the price tag daunting, I kept wondering whether I should be using …

Brian Jud, May 2012
How to Use Benefits to Boost Sales: CVP As It Should Be »

      How to Use Benefits to Boost Sales: CVP As It Should Be by Brian Jud A fairly common marketing concept can help you write better press releases, perform more successfully on the air, and sell more books in large, nonreturnable quantities to corporate buyers. It is called a Customer Value Proposition (CVP), …

Deltina Hay, May 2012
Make the Mobile Web Work for You »

Deltina Hay, a regular contributor to Technorati and SocialMedia.biz, is the professor of Drury University’s online graduate social media certificate course. This article is based on her new book, The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks, released this …

Florrie Binford Kichler, May 2012
President’s Post: A Winner on the West Coast: Publishing University 2012 »

PUBLISHED MAY 2012 by Florrie Binford Kichler, Executive Director, Independent Book Publishers Association — The City by the Bay was rocking as IBPA Publishing University came to the West Coast for the first time in five years. Just ask the close to 300 attendees, speakers, and industry partners who filled the Sheraton Hotel in San …

Linda Carlson, April 2012
Spotlight: IBPA Member Achievements »

Spotlight Getting More from Good Publicity   Liz Jansen of Trillium Wordworks kicked off 2012 with a round of television and motorcycle show appearances. In Toronto, the Global TV Morning Show devoted almost six minutes to an interview with her and plugs both for her book, Women, Motorcycles and the Road to Empowerment, and for …

Marion Gropen, April 2012
Your Most Useful Numbers Tool: The Single-Title P&L »

      Your Most Useful Numbers Tool: The Single-Title P&L by Marion Gropen You may feel you’d rather have your teeth pulled than wade into “numbers.” But publishers do have to do the math to survive and thrive. This means dealing with a lot of numbers, all of which interact, so you need spreadsheets …

Mari Selby, April 2012
Learn from the Competition »

      Learn from the Competition by Mari Selby When we embrace the attitude in life that we are here to learn, we have an open map to follow. This is also true with promoting our books. How do we decide what path to take when marketing our books? One of the best ways …

Linda Carlson, April 2012
Reviews: What About Formats and Fees? »

PUBLISHED APRIL 2012 by Linda Carlson, Staff Reporter, IBPA Independent The number of publications that publish book reviews has declined from even five years ago, and reviews that do get published are generally shorter now, as well as more likely to be syndicated in hundreds of papers. The result? It’s harder and harder to get …

Linda Salisbury, April 2012
My Brush with “Branded Entertainment” »

      My Brush with “Branded Entertainment” by Linda Salisbury It’s tough to get national exposure if you run a small press or you’re an author published by a small press. So why did I turn down the opportunity to appear for five minutes on a nationally broadcast cable show with an estimated 400,000 …

David FitzSimmons, April 2012
From Idea to Animal Planet: The Curious Critters Formula for Success »

Red Flat Bark Beetle. Young readers learn about parasites, noticing six mites riding on the back of this reclusive insect. Blue Jay. Children can practice a variety of bird calls—like the “Kee-eeeee-arr Kee-eeeee-arr” call of a red-tailed hawk—as they sing along with this master imitator. Goldfish. This playful goldfish, wishing for something other than “funny …

Andre Breedt and David Walter, April 2012
The Link Between Metadata and Sales »

PUBLISHED APRIL 2012 by Andre Breedt and David Walter, Nielsen BookScan — Perhaps more than any other industry the book trade is reliant on sharing product data in order to function efficiently. With the massive variety of products available the ISBN has been central to the industry for generations, and attaching accurate and appropriate information …

IBPA Roundtable, April 2012
E-books’ Effects on Print Book Sales, Part 1 »

      An IBPA Roundtable E-books’ Effects on Print Book Sales, Part 1 This periodical has been covering e-books for at least 11 years and 10 months. I’m sure about that because the June 2000 issue surfaced when I was reorganizing files the other day, and that issue includes an article by Pat Bell …

Steve Gillen, April 2012
Apple’s iBook Author: What You Need to Know (Whether or Not You Publish Textbooks) »

by Steve Gillen When Apple announced its iBook2 platform and the equally powerful and absolutely free iBook Author early this year at a media event, the combination was hyped as providing the next-generation capability to publish, deploy, and access digital books with interactive multimedia support. Although Apple introduced these tools as the reinvention of the …

Florrie Binford Kichler, President, IBPA, April 2012
President’s Post: How to Subdue the Procrastination Beast »

      President’s Post by Florrie Binford Kichler, President, IBPA How to Subdue the Procrastination Beast One of my all-time favorite New Yorker cartoons features a businessman standing behind his desk. He’s holding a phone to his ear, and the caption reads, “No, Tuesday’s no good for me. How about never, is never good …

Linda Carlson, March 2012
Spotlight: IBPA Member Achievements »

Spotlight Reviews That Should Weigh with Librarians Members who had books reviewed in recent issues of Library Journal include:   Demos Medical, for its fifth edition of Multiple Sclerosis: The Questions You Have, the Answers You Need, edited by Rosalind C. Kalb, described as “a most worthwhile resource for people with MS, their families and …

Gordon Burgett, March 2012
Niche Publishing: A Well-Defined System for Producing Profits »

      Niche Publishing: A Well-Defined System for Producing Profits by Gordon Burgett When we in niche publishing claim that the smaller our market, the higher our profits (all virtually risk-free after a quick pretest), we suspect that other publishers think we are either spouting or smoking hocus-pocus. Selling for a lifetime to the …

MaryAnn F. Kohl, March 2012
The Tool Chest: What I Just Learned from Webinars »

      The Tool Chest What I Just Learned from Webinars by MaryAnn F. Kohl As a fledgling IBPA board member, and as publisher of art education books for children for 27 successful years, I felt compelled to learn something new about member benefits to share with IBPA members. Instead of writing about a …

Linda Carlson, March 2012
Major Media Coverage: Dillman Karate International’s Strategy for Success »

Building the Business Major Media Coverage: Dillman Karate International’s Strategy for Success by Linda Carlson George Dillman’s a small publisher. His company, Dillman Karate International, publishes a handful of books on a single topic. But he reports that he’s had publicity many of us only dream about because he believes in this maxim: “Keep bringing …

Tamara Dever, March 2012
What You Can Control About E-book Design »

    Full-color covers must work well on various electronic devices, whether or not the devices provide color. Shown here: a cover in print, on an iPad, and on a Kindle.   Selected graphics and font styles can maintain the overall character of a print-on-paper book in its electronic versions, as you can see when …

Steve Gillen, March 2012
Best Practices for Permissions »

Many independent publishers give published material away for nothing if it meets a more or less arbitrary benchmark they have set for fair use and therefore, in their view, does not require permission or a fee. This finding comes from an admittedly unscientific survey of the published permissions policies of a couple of dozen publishers. …

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