IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

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Independent Articles
Linda Carlson, September 2013
Endorsements, Part 1: Getting Comments to Spur Sales »

PUBLISHED SEPTEMBER 2013 by Linda Carlson, Staff Reporter, IBPA Independent SEE ALSO: Part 2 It may be not what your book says that sells it, but who says what about your book, to paraphrase that maxim about who you know being more important than what you know. And, not surprisingly, who you know helps you …

Angela Bole, September 2013
Director’s Desk: A Traveler’s Take on Format Choices »

PUBLISHED SEPTEMBER 2013 by Angela Bole, CEO, Independent Book Publishers Association — I’m writing this month’s Director’s Desk on day 6 of a 10-day tour of Spain. I came here to see the Running of the Bulls in Pamplona, but as a lover of ancient art and architecture, I couldn’t leave without knocking at least …

Linda Carlson, August 2013
Spotlight: Peter Goodman, IBPA Board of Directors »

  Spotlight August 2013 by Linda Carlson   CLOSEUP: PETER GOODMAN Who’s who on the IBPA board? To introduce you to the people whose names you often see at IBPA events and in its publications, Spotlight continues its brief profiles of board members and officers. This month, we feature Peter Goodman, publisher at Berkeley, CA–based …

Linda Carlson, August 2013
The Language of Publishing: S »

The Language of Publishing August 2013 by Linda Carlson Welcome to the penultimate installment of our printing and publishing glossary. This month, we explain SASE, set-off, snipe, STOP, and dozens of other sometimes confusing terms, including technical language and jargon. If you’ve missed the issues with A through R, check Independent Articles at ibpa-online.org. Coming soon: the rest of the alphabet, and then …

Mike Shatzkin, August 2013
Unbundling: The Fourth Main Force Shaping 21st-Century Book Publishing »

Mike Shatzkin, founder and CEO of The Idea Logical Company, has been an industry consultant for more than three decades. His blog, The Shatzkin Files (idealog.com/blog), is the source of this article and offers links to speeches and posts that document the evolution in his thinking in this area. In the July 2013 Independent, I looked …

Chris Matthews, August 2013
Niches, Pseudoniches, and New Niches »

  Niches, Pseudoniches,                  and New Niches   August 2013 by Curt Matthews   To begin at the beginning, what exactly is a publishing niche? It is one of the “20 Habits of Successful Independent Publishers” (as mentioned in my article with that title, available via ibpa-online.org), and defining it negatively, even if that is not …

Shelley Case, Kirt Manecke, Jerry Craft, Rose Rosetree, June Greig, Doug Breeze, Perry Louis Fields, Tamara Veitch, Arlene Miller, Tanya J. Peterson, Michelle Waits, August 2013
Books In Action, Part 4 »

Books in Action, Part 4   How is that book doing? Ask the question of somebody in a large publishing house, and the answer you get is likely to feature numbers the house uses to keep score (that book sold so-and-so many copies; that book hasn’t earned out its $XX,XXX advance). But if you ask …

Peter Goodman, August 2013
Printing in China: Is it Wise? Is it Safe? »

coBoard Member’s Memo Printing in China: Is It Wise? Is It Safe? August 2013 by Peter Goodman Should you print your books in China? According to PrintNinja.com, an online U.S.–based print broker, the world’s very first printed book was produced in China in C.E. 868, so “it only makes sense” to print there now, “back …

Linda Carlson, August 2013
Spotlight: One Mission, One Method, 40 Years — The New Harbinger Success Story »

Self-help with real help: that what’s psychologist Matthew McKay and writer Patrick Fanning set out to publish when they founded New Harbinger in 1973. Now celebrating its 40th anniversary, the Oakland, CA, publisher pioneered what has become the standard for self-help books, books that provide readers with inspiration, enlightenment, and, most important, real tools for …

Angela Bole, August 2013
Director’s Desk: Connecting »

PUBLISHED AUGUST 2013 by Angela Bole, CEO, Independent Book Publishers Association — We all find ourselves in the business of publishing for various reasons. For my part, I’ve always known I would work with books, or—more fundamentally—with stories. In college I read Audre Lorde for the first time. She said, “I am a black feminist …

Bob Bly, August 2013
A New Copywriting Formula: The 4 C’s »

A New Copywriting Formula: The 4 Cs August 2013 by Bob Bly I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are simple, easy to remember, and rapidly mastered. Knowing them can enable you to create copy that’s twice as effective—in half the time. Second, the reason that they became …

Karin Bilich, August 2013
Five Ways to Drive Traffic to Websites »

Five Ways to Drive Traffic to Websites “If you build it, they will come” may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to Websites. In fact, I’ve worked with a multitude of clients who came to me after they had launched Websites, expecting to …

Linda Carlson, July 2013
Spotlight: Jonathan Kirsch, IBPA Legal Council »

July 2013 by Linda Carlson   Closeup: Jonathan Kirsch Who’s who at IBPA? To introduce you to the people behind the names you often see at IBPA events and in its publications, Spotlight continues its brief profiles. This month, IBPA general counsel Jonathan Kirsch tells us how he combines the practice of law with the …

Kimberly A. Edwards, July 2013
Doing Business in Other Cultures »

PUBLISHED JULY 2013 by Kimberly A. Edwards, Freelance Writer — “We live in a multicultural, multifaceted world,” says Dawn Bruno, senior international trade specialist at the New York City U.S. Export Assistance Center. “People have the ability to find you from everywhere around the globe. For this reason, companies that are successful are able to …

Sonja Linsley, July 2013
Profiting by Sharing the Profits: The Higher Ground Press Story »

If you got into publishing to be rich and famous, I suggest you discuss hallucinatory therapy with your doctor. However, if you love people and you want them to buy your books, I want to suggest an idea that works well for Higher Ground Press, LLC. We’ve been in business for eight years. We sell …

Deltina Hay, July 2013
Keys to Conversion »

Board Member’s Memo Keys to Conversion July 2013 by Deltina Hay   “Sure, getting discovered is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was …

Steve Gillen, July 2013
When Getting Rights Clearance Is Tough »

We’ve all been there. You’ve found the perfect photo . . . verse . . . song lyrics . . . vignette . . . you name it . . . to open your book or a chapter within it or to use within the text. Having labored long and hard to locate just the …

David Cole, Laurel Downing Bill, Bill Gladstone, Denny Dressman, Antwan Banks, Jane R. Wood, Sue Graywolf Petruzzi, Randall Reneau, Camilla Gray-Nelson, Mary Lloyd, July 2013
Books in Action, Part 3 »

An IBPA Roundtable Books in Action, Part 3 July 2013 What’s behind the great response to my email about books that make a difference? I think it happened for three main reasons. Independent publishers—especially IBPA members—are generous about sharing what they learn from experience. Lots of independent publishers have missions (not just mission statements). And, …

Linda Carlson, July 2013
21st-Century Physical Book Distribution: Part 2 »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at linda@ibpa-online.org. As Part 1 of this series pointed out in the May 2013 Independent, your decisions about how to get books from press to prospective readers can determine how, where, and even if your books sell. That article examined the three …

Phil Madans, July 2013
How to Identify E-Books and Other Digital Products »

As the digital landscape continues to evolve, new platforms with new capabilities debut, and new business models for distributing digital products emerge. What doesn’t change is that when you have a product you need to identify it, whether that product is a physical book, an e-book for sale or rent or loan, an e-book in …

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