Found 331 articles containing "POD"

Independent Articles
Paige Velasquez Budde, March/April 2021
Pop Quiz: What’s the Best Lead Magnet for Books? »

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis — The ultimate goal with your website should be to extend your interaction with a potential reader and get them on your email list through an effective lead magnet. But what works best? One of the most important strategies in today’s media landscape is building …

Deb Vanasse, March/April 2021
Roadmap to Author Platforms »

PUBLISHED MARCH/APRIL 2021 by Deb Vanasse, Reporter, IBPA Independent magazine — Publishers can help their authors with where to start, which direction to go, how to navigate the curves, and which roadblocks to avoid when building a platform. Synopsis: A platform helps authors reach buyers, but it involves more than that. An author platform is …

Abe Ogden, January/February 2021
Renewable Resource: How to Repurpose Book Content and Increase Sales »

PUBLISHED JANUARY/FEBRUARY 2021 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door — The six R’s of squeezing the most out of every piece of content you publish. Synopsis: Digital has opened up a number of new, low-cost opportunities for repackaging. Repurposing is the process of taking content from one source and creating a new …

Angela Bole, November/December 2020
Director’s Desk: A Letter to End IBPA’s Year »

PUBLISHED NOVEMBER/DECEMBER 2020 by Angela Bole, CEO, Independent Book Publishers Association — IBPA CEO recaps the challenges and successes the association saw during the year 2020. It’s hard to believe it’s November and many of us are approaching year-end still under shelter-in-place orders with an uncertain outlook for our personal and business lives in 2021. …

Jyotsna Ramachandran, November/December 2020
5 Steps to Recruit ‘A’ Players for Your Book Publishing Team »

PUBLISHED NOVEMBER/DECEMBER 2020 by Jyotsna Ramachandran, Founder, Happy Self Publishing — The best way to build a team is to hire a set of freelancers who are experts at what they do. Are you a self-published author who is overwhelmed by the number of items on your book launch checklist? I have some good news …

Bruce Harpham, November/December 2020
Why Authors Need to Develop a Book Marketing Habit »

PUBLISHED NOVEMBER/DECEMBER 2020 by Bruce Harpham, Marketing Consultant, BooksGoSocial — Marketing Consultant Bruce Harpham walks through the actions authors should take in order to build an audience of readers and contacts who can help them sell their books. Selling books requires a consistent marketing effort by the author. You’ve probably heard that claim before. The …

Deb Vanasse, November/December 2020
New and Better: Independent Publishers Adapt to COVID-19 with Resourcefulness and Ingenuity »

PUBLISHED NOVEMBER/DECEMBER 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — As independent publishers adapt to the COVID-19 pandemic with resourcefulness and ingenuity, some say their innovations will improve their businesses long after the crisis has waned. We can’t wait for things to get back to normal. Or can we? Everyone wants an end to …

Michele McAvoy, November/December 2020
I Started a Publishing Company During a Global Pandemic »

PUBLISHED NOVEMBER/DECEMBER 2020 by Michele McAvoy, Publisher, Blue Bronco Books and The Little Press — Publisher Michele McAvoy explains how and why she started her own publishing company during a pandemic. I did it. I started a publishing company during a global pandemic. Am I a risk-taker? Well, I don’t jump out of airplanes, I …

September/October 2020, Deb Vanasse
Book Distribution Evolution »

PUBLISHED SEPTEMBER/OCTOBER 2020 by Deb Vanasse, Reporter, IBPA Independent magazine — The book distribution model for independent publishers is again changing for those seeking flexibility and discoverability. Article Synopsis: Successful hybrid publishing involves emulating traditional publishers in every respect while also keeping authors front and center. Incorporating distribution into an existing publishing model is a …

Angela Bole, July/August 2020
Director’s Desk: Publishing in the ‘New Normal’ »

PUBLISHED JULY/AUGUST 2020 by Angela Bole, CEO, Independent Book Publishers Association — Exploring how independent publishers have coped and adjusted to the realities of pandemic publishing. For months, all of us in independent publishing have been discussing how the long-term effects of COVID-19 would contribute to a “new normal.” Yesterday, I was invited by my …

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