Found 36 articles containing "Marketing Whatever You Have to Market + Carlson"

Independent Articles
Terry Nathan, February 2009
Director’s Desk: Helping Each Other Achieve and Succeed »

      DIRECTOR’S DESK by Terry Nathan Executive Director Helping Each Other Achieve and Succeed Helping each other achieve and succeed: This has been our motto for the last 20-plus years, and we have never needed each other more than we do during these challenging times. Your board and staff have been working hard …

Linda Carlson, December 2008
Using the Blue Ocean Strategy for Profitable Growth »

      Using the Blue Ocean Strategy for Profitable Growth by Linda Carlson How can publishers grow—and grow profitably? By focusing on people who don’t buy books: by creating what these people need but can’t currently get, or by making them want something that neither you nor your competitors are currently selling. That’s the …

A PMA Roundtable, February 2008
SALES CHANNELS: More Routes to Readers »

      SALES CHANNELS More Routes to Readers Reports by 14 PMA members about where they sell books appeared in the January issue. This month, another dozen tell what they’ve learned about a wide variety of sales channels. Still more will share the wealth of experience in upcoming issues. Many Paths to a Niche …

Linda Carlson, April 2007
Quill Driver Succeeds with the Eyedropper Approach »

content=”Judy, here’s a few quick notes and answers to most of your questions”>     BUILDING THE BUSINESS   Quill Driver Succeeds with the Eyedropper Approach   by Linda Carlson   What does it take to snag the top spot at Amazon.com? Get a book on the <span style=’font-size:11.0pt’>New York Times bestseller list? And have …

Linda Carlson, December 2006
How to Sell Spanish-Language Titles in the United States »

      How to Sell Spanish-Language Titles in the United States   by Linda Carlson   If you publish books in Spanish, you probably know that the Hispanic population in the United States is growing rapidly. Today, Spanish-speaking immigrants and their descendants are 14 percent of the American population, or one out of every …

Kent Sturgis, March 2005
President’s ReportBestseller Status May Take a While »

One of the benefits of writing a column here is that I get to stick my nose into everyone’s business. I always learn something. This month I looked into comeback books–titles that get legs long after their initial release. The research was satisfying. What’s not to like about success stories whose plots include elements of …

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