IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
MaryAnn F. Kohl, September 2014
Staying Small, Staying Profitable »

IBPA is an association for every kind of independent publisher, from the big company with many employees to the tiny cottage with one (which likely defines Bright Ring Publishing, Inc.). Whatever size a publisher is, to be big or small is a choice. Early on, I deliberately chose to keep Bright Ring small—and to make …

Kate Siegel Bandos , September 2014
Responding to Journalists’ Queries »

PUBLISHED SEPTEMBER 2014 by Kate Siegel Bandos, KSB Promotions Now that journalists have easy ways to ask authors and publishers (and the rest of the world) for information and expert advice, publishers and authors should take full advantage of them to get attention for their books and messages. One of the most reliable places to …

Helen Sedwick, September 2014
Set-Up for Self-Publishing »

PUBLISHED SEPTEMBER 2014 by Helen Sedwick, Attorney & Self-Published Author — Self publishing authors are sometimes surprised to discover they are starting businesses. For many, this is a new and scary experience. They don’t know where to begin. Recently, the process forced me to take my own advice and put it into practice. I’d been …

Karen Hough, September 2014
The Confidence Key to Successful Presentations »

The reason most people believe they’re bad presenters is that they’re bound by archaic rules that make them stiff and uncomfortable. So, what you need to do is give yourself permission to be who you are and to present in a way that is authentically yours. And if being the real you is “bad” according …

Angela Bole, August 2014
Director’s Desk: Making the IBPA Benjamin Franklin Awards™ Even Better »

PUBLISHED AUGUST 2014 by Angela Bole, CEO, Independent Book Publishers Association In this month’s Director’s Desk I want to update you on some changes we’ve made in the IBPA Benjamin Franklin Awards™ program. As most of you know, the IBPA Benjamin Franklin Awards™ were launched 26 years ago and represent one of the highest honors …

Linda Carlson, August 2014
Spotlight: IBPA Member Achievements »

Plentiful Publicity “It’s the kind of book that makes you wonder why you’re still sitting at a desk, dreaming of setting sail for the Caribbean or hiking the Himalayas,” Newsweek wrote in June about World Rider Press’s Forks: A Quest for Culture, Cuisine, and Connection. That praise came just a few days after author/publisher Allan …

Linda Carlson, August 2014
Today’s Self-Publishing Pathways, Part 2 »

(SEE ALSO: Part 1) Until about 30 years ago, most people who got published began by sending carefully typewritten queries and proposals to publisher after publisher, hoping for a contract. Or they sank thousands of dollars into developing their own presses, usually starting with titles they’d written themselves. Then came desktop publishing, and as mentioned …

Robert Matzen , August 2014
10 Lessons I Learned From My PR Campaign »

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable lessons that I will put into practice with every future book. As I was writing Fireball: Carole Lombard and the Mystery of Flight 3, I often wondered if anyone would care about a movie star who …

Linda Carlson, August 2014
Spotlight: Rob Price, Price World Publishing »

Rob Price of Price World Publishing in Columbus, OH (photo below), is one of IBPA’s new board members, and possibly the association’s record-holder for youngest start in publishing. He was a freshman at the University of Madison in Wisconsin when he first printed and sold a single-sheet of workout program instructions from his dorm room. …

Shannon Belew, August 2014
LinkedIn: Turning Connections into Sales, Part 1 »

(SEE ALSO: Part 2) Unlike other social media sites, LinkedIn came out of the gate targeting professionals, establishing itself as a site for furthering your career, as opposed to sharing personal updates with friends and family. Once you are signed up as a member, LinkedIn gives you the ability to create a professional profile largely …

Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Jeff McCreight, August 2014
Understanding E-Book Formats »

Five years ago, when our small publishing house made our first efforts to break into digital publishing, I remember struggling to learn about this new thing called an EPUB. What is a style sheet anyway, and how do I build a container XML file? Even at my best, all I was able to create back …

Kelly Gallagher , August 2014
How to Thrive in the “Golden Age” of Independent Publishing »

It’s often been said over the past couple of years that this is the golden age of independent publishing. Never before have there been so many opportunities. Barriers to entry can now be crossed with new tools, and it has never been as easy to make a permanent mark in publishing. The first images that …

David K. Ream , August 2014
The Case for E-book Indexes »

For centuries, printed books have included indexes to give readers easy access to particular aspects of their contents. But since the beginning of the digital age, many content providers have considered indexes extraneous, even though indexes offer users a higher degree of success than search functions in finding information; at least one study has shown …

Jed Williams and Kristy Campbell, August 2014
Achieve Big Customer Loyalty in a Small Business World »

There are nearly 28 million small businesses in America, and they are making a formidable impact on the U.S. economy. According to a government study, small businesses provide 55 percent of all jobs and account for more than half (54 percent) of all US sales. Of course, customers play a critical role in this economic …

Linda Carlson, July 2014
Spotlight: IBPA Member Achievements »

Under the Sea for Good Scarletta Press author Ellen Prager spent four minutes on the Today show in May discussing her YA novel, The Shark Whisperer. To make her appearance dramatic, she used tanks lent by an aquarium and set up on the Today show plaza so she could show examples of the sea creatures …

Angela Bole, July 2014
Director’s Desk: Playing Big »

I’ve been thinking a lot about comfort zones lately. When I began as IBPA’s executive director nearly a year ago, I was living in New York City near friends and neighbors I’d known for over a decade. I walked really fast and had a $15 a day Starbucks habit. Maybe I walked really fast because …

Linda Carlson, July 2014
Spotlight: Angela Bole, IBPA Executive Director »

As Angela Bole (photo below-right) is celebrating her first anniversary as IBPA’s executive director, we’re turning this column’s spotlight on her, to learn what impresses her about independent book publishing. Her greatest concern for IBPA members: “Small publishers who jump into partnerships without first understanding all their options,” says Bole, who came to IBPA from …

Christopher Surdak, July 2014
The Socialfication Imperative »

Now that social media sites are allowing all of us to form and participate in digital tribes—groups numbering from a few dozen to a few million people who share some sort of social interest with us and with whom we seek deeper engagement—“socialfication” is a necessary business strategy. Fundamentally, socialfication is about the process of …

Mary Shafer, July 2014
Using Evernote to Be More Organized, Informed and Engaged »

The first time you see the clean, friendly elephant head logo, the little “dog-ear” inset at the corner of that elephant’s ear may signal that you’re encountering a note-taking app that helps you remember things, since elephants never forget. At least that was the intent of the logo designers. But Evernote is much more than …

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