IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Linda Carlson, November 2014
Building on a Rich Tradition: The University of Oklahoma Press Story »

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

Linda Carlson, November 2014
Spotlight: IBPA Member Achievements »

Reaching Readers for Reading Rainbow Independent Publishers Group is distributing LeVar Burton’s first children’s book, The Rhino Who Swallowed a Storm. Created by Burton, longtime host of the children’s program “Reading Rainbow,” with Susan Schaefer Bernardo and illustrator Courtenay Fletcher, the title is being published by Reading Rainbow, a brand now owned by Burton and …

Linda Carlson, November 2014
Spotlight: Jim Milliot, Publishers Weekly »

The co-editorial director of Publishers Weekly and one of IBPA’s new board members, Jim Milliot offers both encouragement and a caution for independent publishers. Technology means both challenges and opportunities for indie publishers, he recently noted. “With digital publishing and e-books now firmly established in the industry, it has never been easier to publish a …

Angela Bole, October 2014
Director’s Desk: Engaging with Your Can-do Communities »

At IBPA, we’re proud to provide professional association services to our 3,000 members. We believe independently published books have the power to transform society for the better, and we work hard every day to find more ways to help our members’ books shine. Of course you know that I think IBPA membership is a smart …

Linda Carlson, October 2014
Spotlight: IBPA Member Achievements »

Blogging That Builds Sales You don’t have to spend money to make money if your DIY efforts are as focused as those of Lloyd Lofthouse of Three Clover Press in Walnut Creek, CA. His carefully documented publicity efforts for My Splendid Concubine point up the value of a blog tied to your book—and the value …

Maggie Anton, Taneeka Bourgeois-daSilva, David D. Horowitz, Randi Redmond Oster, Robert Rosenwald, Michael Sedge and Elizabeth Turnbull, October 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 1 »

PUBLISHED OCTOBER 2014 SEE ALSO: Part 2, Part 3 Common Cause at Conventions During a convention for small publishers that I attended in Europe last year, someone said, “We sell more books at local festivals and city fairs than we ever do at autograph sessions in branches of major book chains.” Four months later, I …

Helen Sedwick, October 2014
Avoiding Scams and Myths »

PUBLISHED OCTOBER 2014 by Helen Sedwick, Author and Attoney — Wherever money is to be made, scammers are scheming to take it from you. They promise income, exposure, and freedom from your day job. They brag about off-the-charts successes. If your books are not selling well, you will be tempted to listen to them in …

Michael Riley, October 2014
Selling to the Education Market »

In the last couple of years, as more federal funding has reached schools, there’s been much more activity in educational publishing and educational sales. Major publishers continue to dominate textbook publishing, pouring hundreds of thousands or millions of dollars into textbooks, including some that don’t get adopted. But independent publishers can be successful with secondary …

Linda Carlson, October 2014
Sharing Suits a Specialized Publisher: The Cooperative Press Story »

If you have an attitude, Cooperative Press’s books will help you express it. With titles including Doomsday Knits (“Everything you need for battling zombies and foraging the ozone-depleted forests for provisions …”) and Subversive Socks (“For those times when you have something snarky to say and—well—why not say it on your feet?”), publisher Shannon Okey …

Tom Doherty, October 2014
Selling to Customers »

The time to begin thinking about selling a book comes long before the book is available to consumers, and even before acquisition of the content. Naturally, your first thoughts may center on considerations such as how good the content is and who will be interested in it. But while you think about attracting consumers you …

Jodie Renner , October 2014
Tips on Creating Reader-Friendly Books for Today’s Busy Readers »

Today’s readers are much busier and more distractible than ever before. Their time is precious and fragmented, and they’re constantly bombarded with other demands on their attention. To grab nonfiction readers and keep them turning the pages of books you write and/or publish, it’s critical to make sure the writing is clear, concise, and vivid. …

Linda Carlson, October 2014
E-blasts: Options, Experiences, and Benefits »

Being able to e-mail newsletters, press releases, and direct response ads has significantly reduced the cost of getting news to the media, booksellers, librarians, prospective customers, potential hosts of appearances, and authors’ fan bases. E-blasts give you better options than ordinary text-style direct e-mail. With templates offered by cloud-based e-mail blast vendors, even those of …

Nick Stephenson, October 2014
Breaking Free—What Happened When I Left KDP Select »

“KDP Select is evil.” “Free promotions are pointless.” “Nick, you’re an idiot.” These are things I hear on a daily basis, the last usually being something I say to myself when I’m looking in the mirror. As for the first two, I talk with a lot of people who have strong opinions on the merits …

Angela Bole, September 2014
Director’s Desk: What You Need to Know from the Get-go »

Although members call and e-mail the IBPA office requesting advice of every shape and size, there is a common theme that runs through many of the questions that could be boiled down like so: It was fairly easy, technologically speaking, to make my book available for purchase. Now what? At the core of this theme …

Linda Carlson , September 2014
Spotlight: IBPA Member Achievements »

Selling Rights Around the World Parenting Press has sold Korean rights to two children’s picture books—The Way I Feel, by Janan Cain, and The Way I Act, illustrated by Cain and written by Steve Metzger—to Book Bank Publishing Co. The Press has also sold simplified Chinese rights to those titles in the People’s Republic of …

Linda Carlson, September 2014
Spotlight: Molly Farragher, Project Coordinator »

The newest member of the IBPA staff, Molly Farragher has been working with customers ever since she got her first part-time job—and she assures us that selling association programs is much more satisfying than displaying hams. Yep, that’s hams, as in pork. Customers in the retail ham store where she worked “took the process of …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

Michael Riley, September 2014
Reaching Buyers Beyond Bookstores with Special Sales »

Because many of the Independent Publishers Group’s (IPG’s) client publishers serve specialized market niches, we have pursued a lot of accounts outside the traditional book trade. To help those publishers be successful, we sell to gift stores, to museum stores, and to other stores not primarily devoted to books. (We also sell to schools but …

Christopher Zoukis, September 2014
Online Book Promotion Pointers »

As a self-publisher, an author published by a small house and a large house, and a social justice advocate, I’ve found five forms of book promotion that serve me well in marketing and publicity territory filled with hucksters who either grossly overcharge or offensively overpromise. They may bill you $1,500 to make five contest submissions …

Shannon Belew, September 2014
LinkedIn: Turning Connections into Sales, Part 2 »

(SEE ALSO: Part 1) If you have a complete and fine-tuned LinkedIn profile, as described last month in Part 1 of this series, you are ready to start building your online network. You may already know that it’s not difficult to ask for a connection. There are, however, some basic guidelines to consider, and there …

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