IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

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Independent Articles
Tom Doherty, October 2014
Selling to Customers »

The time to begin thinking about selling a book comes long before the book is available to consumers, and even before acquisition of the content. Naturally, your first thoughts may center on considerations such as how good the content is and who will be interested in it. But while you think about attracting consumers you …

Jodie Renner , October 2014
Tips on Creating Reader-Friendly Books for Today’s Busy Readers »

Today’s readers are much busier and more distractible than ever before. Their time is precious and fragmented, and they’re constantly bombarded with other demands on their attention. To grab nonfiction readers and keep them turning the pages of books you write and/or publish, it’s critical to make sure the writing is clear, concise, and vivid. …

Linda Carlson, October 2014
E-blasts: Options, Experiences, and Benefits »

Being able to e-mail newsletters, press releases, and direct response ads has significantly reduced the cost of getting news to the media, booksellers, librarians, prospective customers, potential hosts of appearances, and authors’ fan bases. E-blasts give you better options than ordinary text-style direct e-mail. With templates offered by cloud-based e-mail blast vendors, even those of …

Nick Stephenson, October 2014
Breaking Free—What Happened When I Left KDP Select »

“KDP Select is evil.” “Free promotions are pointless.” “Nick, you’re an idiot.” These are things I hear on a daily basis, the last usually being something I say to myself when I’m looking in the mirror. As for the first two, I talk with a lot of people who have strong opinions on the merits …

Angela Bole, September 2014
Director’s Desk: What You Need to Know from the Get-go »

Although members call and e-mail the IBPA office requesting advice of every shape and size, there is a common theme that runs through many of the questions that could be boiled down like so: It was fairly easy, technologically speaking, to make my book available for purchase. Now what? At the core of this theme …

Linda Carlson , September 2014
Spotlight: IBPA Member Achievements »

Selling Rights Around the World Parenting Press has sold Korean rights to two children’s picture books—The Way I Feel, by Janan Cain, and The Way I Act, illustrated by Cain and written by Steve Metzger—to Book Bank Publishing Co. The Press has also sold simplified Chinese rights to those titles in the People’s Republic of …

Linda Carlson, September 2014
Spotlight: Molly Farragher, Project Coordinator »

The newest member of the IBPA staff, Molly Farragher has been working with customers ever since she got her first part-time job—and she assures us that selling association programs is much more satisfying than displaying hams. Yep, that’s hams, as in pork. Customers in the retail ham store where she worked “took the process of …

Linda Carlson , September 2014
How to Use Associations for Book Marketing and Sales »

Associations—the ones your prospective customers belong to and the ones you’re eligible for—offer a variety of promotional opportunities for your books, some for as little as the cost of a review copy or a luncheon meeting. You can discreetly pass out book flyers when you’re attending a college alumni association event, submit an announcement to …

Michael Riley, September 2014
Reaching Buyers Beyond Bookstores with Special Sales »

Because many of the Independent Publishers Group’s (IPG’s) client publishers serve specialized market niches, we have pursued a lot of accounts outside the traditional book trade. To help those publishers be successful, we sell to gift stores, to museum stores, and to other stores not primarily devoted to books. (We also sell to schools but …

Christopher Zoukis, September 2014
Online Book Promotion Pointers »

As a self-publisher, an author published by a small house and a large house, and a social justice advocate, I’ve found five forms of book promotion that serve me well in marketing and publicity territory filled with hucksters who either grossly overcharge or offensively overpromise. They may bill you $1,500 to make five contest submissions …

Shannon Belew, September 2014
LinkedIn: Turning Connections into Sales, Part 2 »

(SEE ALSO: Part 1) If you have a complete and fine-tuned LinkedIn profile, as described last month in Part 1 of this series, you are ready to start building your online network. You may already know that it’s not difficult to ask for a connection. There are, however, some basic guidelines to consider, and there …

MaryAnn F. Kohl, September 2014
Staying Small, Staying Profitable »

IBPA is an association for every kind of independent publisher, from the big company with many employees to the tiny cottage with one (which likely defines Bright Ring Publishing, Inc.). Whatever size a publisher is, to be big or small is a choice. Early on, I deliberately chose to keep Bright Ring small—and to make …

Kate Siegel Bandos , September 2014
Responding to Journalists’ Queries »

PUBLISHED SEPTEMBER 2014 by Kate Siegel Bandos, KSB Promotions Now that journalists have easy ways to ask authors and publishers (and the rest of the world) for information and expert advice, publishers and authors should take full advantage of them to get attention for their books and messages. One of the most reliable places to …

Helen Sedwick, September 2014
Set-Up for Self-Publishing »

PUBLISHED SEPTEMBER 2014 by Helen Sedwick, Attorney & Self-Published Author — Self publishing authors are sometimes surprised to discover they are starting businesses. For many, this is a new and scary experience. They don’t know where to begin. Recently, the process forced me to take my own advice and put it into practice. I’d been …

Karen Hough, September 2014
The Confidence Key to Successful Presentations »

The reason most people believe they’re bad presenters is that they’re bound by archaic rules that make them stiff and uncomfortable. So, what you need to do is give yourself permission to be who you are and to present in a way that is authentically yours. And if being the real you is “bad” according …

Angela Bole, August 2014
Director’s Desk: Making the IBPA Benjamin Franklin Awards™ Even Better »

PUBLISHED AUGUST 2014 by Angela Bole, CEO, Independent Book Publishers Association In this month’s Director’s Desk I want to update you on some changes we’ve made in the IBPA Benjamin Franklin Awards™ program. As most of you know, the IBPA Benjamin Franklin Awards™ were launched 26 years ago and represent one of the highest honors …

Linda Carlson, August 2014
Spotlight: IBPA Member Achievements »

Plentiful Publicity “It’s the kind of book that makes you wonder why you’re still sitting at a desk, dreaming of setting sail for the Caribbean or hiking the Himalayas,” Newsweek wrote in June about World Rider Press’s Forks: A Quest for Culture, Cuisine, and Connection. That praise came just a few days after author/publisher Allan …

Linda Carlson, August 2014
Today’s Self-Publishing Pathways, Part 2 »

(SEE ALSO: Part 1) Until about 30 years ago, most people who got published began by sending carefully typewritten queries and proposals to publisher after publisher, hoping for a contract. Or they sank thousands of dollars into developing their own presses, usually starting with titles they’d written themselves. Then came desktop publishing, and as mentioned …

Robert Matzen , August 2014
10 Lessons I Learned From My PR Campaign »

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable lessons that I will put into practice with every future book. As I was writing Fireball: Carole Lombard and the Mystery of Flight 3, I often wondered if anyone would care about a movie star who …

Linda Carlson, August 2014
Spotlight: Rob Price, Price World Publishing »

Rob Price of Price World Publishing in Columbus, OH (photo below), is one of IBPA’s new board members, and possibly the association’s record-holder for youngest start in publishing. He was a freshman at the University of Madison in Wisconsin when he first printed and sold a single-sheet of workout program instructions from his dorm room. …

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