IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

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Independent Articles
Linda Carlson, December 2014
Spotlight: Member Achievements »

60 And Going Strong Founded by John Fries Blair at a time when he could have been planning his retirement, John F.Blair, Publisher, is celebrating its 60th anniversary. Lasting so long was hardly assured, as publicist Sally Johnson explains, “When Blair died peacefully at his legendary desk in 1986, lawyers advised the family to close …

Angela Bole, November 2014
Director’s Desk: Celebrating Judith Appelbaum »

At IBPA, we celebrate our community members’ ability and willingness to help each other achieve and succeed. There is strength in numbers and together your voices resonate with a passion and commitment to independent publishing that is inspiring to hear. Perhaps nowhere is this more apparent than in the pages of this magazine, IBPA’s Independent. …

Linda Carlson, November 2014
Outsourcing Distribution of Book Publicity »

Getting information to the media has always been an involved process, starting with determining which media might be interested, and unearthing contact information for the appropriate editors, producers, and writers. Once they had their lists, publishers and authors used to mail catalogs, sell sheets, and releases to promote new titles and events, but that’s so …

Mike Shatzkin, November 2014
What Makes Books Different »

Back in pre-Internet times, books, music, and video generally had their own retail networks. But when media became largely digital in the first decade of the 21st century, the digital companies that decided to establish consumer retail operations tried to erase the distinction that had divided reading (books) from listening (music) from watching (movies and …

Taffy Williams, November 2014
How to Be Agile with Deadlines »

I am an evangelist for entrepreneurial agility because of what I’ve observed and what I’ve experienced. I know the huge contributions small business pioneers have made in every industry, and I know they were able to make these contributions because they adapted quickly to changing environments and they were open-minded about new approaches and willing …

Deb Vannase, November 2014
The Anthology Advantage »

Why publish an anthology? At Running Fox Books, an Alaska-based press and authors’ cooperative, the answer was simple: We believed it would help sell our other books. With the anthology we titled simply Alaska Sampler 2014, our idea was to make it easy for readers to discover the real Alaska, minus the hype and minus …

Christopher Robbins, November 2014
Leadership 101 »

We know SEO strategies are important, of course, along with things like understanding how to use social media to increase discoverability, how to work with a distributor, how to provide metadata, and how to understand Amazon algorithms. But management and leadership principles and tactics are at least as important, although they may not get as …

Eli Jackson, November 2014
Running Our Own Conference »

PUBLISHED NOVEMBER 2014 by Eli Jackson, Chief Executive Officer, Griffyn Ink Publishing Before A.J. Scudiere and I decided to launch a book conference, we knew it would be a huge undertaking, requiring a lot of planning and organization. Now we know that it’s do-able with time, dedication, and a little help from our friends. My …

Mary Shafer, November 2014
A Social Media Pep Talk with Pointers »

Even today, many publishers seem not to understand what social media can do for their businesses. They fear it’s nothing but the ultimate time suck, and until they grasp the mechanics of social media, they’re right; it’s hard to imagine return on investment until you have an idea of what that investment might yield. In …

Patricia L. Fry, November 2014
In-Person Sales Power »

A recent survey asked publishers and authors, “What’s the best form of promotion?” The largest percentage of people responded that they sell more books when they have personal contacts with readers. The thing is, readers want a relationship with authors, and they tend to be loyal to those authors they know something about through intermediaries …

Kathleen Boucher, Kristen Eckstein, Jim Musgrave, Lin Pardey, Karen Robbins, Ben Robertson, Anne Sarkisian, November 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 2 »

PUBLISHED NOVEMBER 2014 SEE ALSO: Part 1, Part 3 Doing It All With A Team Self-publishing Shoe Print Art became one of the highlights of my life. As a former kindergarten and first grade teacher, I began writing part time while raising my family. For 25 years I had written mostly craft articles, a picture …

Linda Carlson, November 2014
Building on a Rich Tradition: The University of Oklahoma Press Story »

The first university press established in the Southwest, and the fourth in the western half of the United States, the University of Oklahoma Press describes itself as a “preeminent publisher of books about the West and the American Indian,” with an interest in scholarly disciplines such as archaeology, classical studies, energy studies, natural sciences, political …

Linda Carlson, November 2014
Spotlight: IBPA Member Achievements »

Reaching Readers for Reading Rainbow Independent Publishers Group is distributing LeVar Burton’s first children’s book, The Rhino Who Swallowed a Storm. Created by Burton, longtime host of the children’s program “Reading Rainbow,” with Susan Schaefer Bernardo and illustrator Courtenay Fletcher, the title is being published by Reading Rainbow, a brand now owned by Burton and …

Linda Carlson, November 2014
Spotlight: Jim Milliot, Publishers Weekly »

The co-editorial director of Publishers Weekly and one of IBPA’s new board members, Jim Milliot offers both encouragement and a caution for independent publishers. Technology means both challenges and opportunities for indie publishers, he recently noted. “With digital publishing and e-books now firmly established in the industry, it has never been easier to publish a …

Angela Bole, October 2014
Director’s Desk: Engaging with Your Can-do Communities »

At IBPA, we’re proud to provide professional association services to our 3,000 members. We believe independently published books have the power to transform society for the better, and we work hard every day to find more ways to help our members’ books shine. Of course you know that I think IBPA membership is a smart …

Linda Carlson, October 2014
Spotlight: IBPA Member Achievements »

Blogging That Builds Sales You don’t have to spend money to make money if your DIY efforts are as focused as those of Lloyd Lofthouse of Three Clover Press in Walnut Creek, CA. His carefully documented publicity efforts for My Splendid Concubine point up the value of a blog tied to your book—and the value …

Maggie Anton, Taneeka Bourgeois-daSilva, David D. Horowitz, Randi Redmond Oster, Robert Rosenwald, Michael Sedge and Elizabeth Turnbull, October 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 1 »

PUBLISHED OCTOBER 2014 SEE ALSO: Part 2, Part 3 Common Cause at Conventions During a convention for small publishers that I attended in Europe last year, someone said, “We sell more books at local festivals and city fairs than we ever do at autograph sessions in branches of major book chains.” Four months later, I …

Helen Sedwick, October 2014
Avoiding Scams and Myths »

PUBLISHED OCTOBER 2014 by Helen Sedwick, Author and Attoney — Wherever money is to be made, scammers are scheming to take it from you. They promise income, exposure, and freedom from your day job. They brag about off-the-charts successes. If your books are not selling well, you will be tempted to listen to them in …

Michael Riley, October 2014
Selling to the Education Market »

In the last couple of years, as more federal funding has reached schools, there’s been much more activity in educational publishing and educational sales. Major publishers continue to dominate textbook publishing, pouring hundreds of thousands or millions of dollars into textbooks, including some that don’t get adopted. But independent publishers can be successful with secondary …

Linda Carlson, October 2014
Sharing Suits a Specialized Publisher: The Cooperative Press Story »

If you have an attitude, Cooperative Press’s books will help you express it. With titles including Doomsday Knits (“Everything you need for battling zombies and foraging the ozone-depleted forests for provisions …”) and Subversive Socks (“For those times when you have something snarky to say and—well—why not say it on your feet?”), publisher Shannon Okey …

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