IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Shannon Belew, August 2014
LinkedIn: Turning Connections into Sales, Part 1 »

(SEE ALSO: Part 2) Unlike other social media sites, LinkedIn came out of the gate targeting professionals, establishing itself as a site for furthering your career, as opposed to sharing personal updates with friends and family. Once you are signed up as a member, LinkedIn gives you the ability to create a professional profile largely …

Linda Carlson, August 2014
Imprints that Work Best in Print: Insight Editions’ Success Story Features Complex Formats »

Show rather than tell. That might be the motto of Insight Editions, where video and other visuals are key to selling pop-up and lavishly illustrated movie tie-in books. These are among the best ways to highlight titles with special features, special trim sizes, and removable elements, company executives say, and sales figures prove the point. …

Jeff McCreight, August 2014
Understanding E-Book Formats »

Five years ago, when our small publishing house made our first efforts to break into digital publishing, I remember struggling to learn about this new thing called an EPUB. What is a style sheet anyway, and how do I build a container XML file? Even at my best, all I was able to create back …

Kelly Gallagher , August 2014
How to Thrive in the “Golden Age” of Independent Publishing »

It’s often been said over the past couple of years that this is the golden age of independent publishing. Never before have there been so many opportunities. Barriers to entry can now be crossed with new tools, and it has never been as easy to make a permanent mark in publishing. The first images that …

David K. Ream , August 2014
The Case for E-book Indexes »

For centuries, printed books have included indexes to give readers easy access to particular aspects of their contents. But since the beginning of the digital age, many content providers have considered indexes extraneous, even though indexes offer users a higher degree of success than search functions in finding information; at least one study has shown …

Jed Williams and Kristy Campbell, August 2014
Achieve Big Customer Loyalty in a Small Business World »

There are nearly 28 million small businesses in America, and they are making a formidable impact on the U.S. economy. According to a government study, small businesses provide 55 percent of all jobs and account for more than half (54 percent) of all US sales. Of course, customers play a critical role in this economic …

Linda Carlson, July 2014
Spotlight: IBPA Member Achievements »

Under the Sea for Good Scarletta Press author Ellen Prager spent four minutes on the Today show in May discussing her YA novel, The Shark Whisperer. To make her appearance dramatic, she used tanks lent by an aquarium and set up on the Today show plaza so she could show examples of the sea creatures …

Angela Bole, July 2014
Director’s Desk: Playing Big »

I’ve been thinking a lot about comfort zones lately. When I began as IBPA’s executive director nearly a year ago, I was living in New York City near friends and neighbors I’d known for over a decade. I walked really fast and had a $15 a day Starbucks habit. Maybe I walked really fast because …

Linda Carlson, July 2014
Spotlight: Angela Bole, IBPA Executive Director »

As Angela Bole (photo below-right) is celebrating her first anniversary as IBPA’s executive director, we’re turning this column’s spotlight on her, to learn what impresses her about independent book publishing. Her greatest concern for IBPA members: “Small publishers who jump into partnerships without first understanding all their options,” says Bole, who came to IBPA from …

Christopher Surdak, July 2014
The Socialfication Imperative »

Now that social media sites are allowing all of us to form and participate in digital tribes—groups numbering from a few dozen to a few million people who share some sort of social interest with us and with whom we seek deeper engagement—“socialfication” is a necessary business strategy. Fundamentally, socialfication is about the process of …

Mary Shafer, July 2014
Using Evernote to Be More Organized, Informed and Engaged »

The first time you see the clean, friendly elephant head logo, the little “dog-ear” inset at the corner of that elephant’s ear may signal that you’re encountering a note-taking app that helps you remember things, since elephants never forget. At least that was the intent of the logo designers. But Evernote is much more than …

Deltina Hay , July 2014
Underrated Tools for Driving Traffic and Improving Discoverability »

Are you tired of reading more “new” tips about the same old social media tools? Me too. So here are some of my favorite underrated online tools that can drive traffic to your Web- site and improve book discoverability. QUORA.COM Quora is a crowd-sourced Q&A site that has recently gained a lot of popularity. The …

Linda Carlson, July 2014
Today’s Self-Publishing Pathways, Part 1 »

(SEE ALSO: Part 2) Before 1985, anyone interested in publishing had only a couple of options: work with an established press, either as an author or as an employee, or sink thousands of dollars into developing your own publishing company, usually with titles you’d written yourself. And, then, almost 30 years ago, a Seattle group …

Graham Bell, July 2014
Metadata Matters »

PUBLISHED JULY 2014 by Graham Bell, Executive Director, EDItEUR — It has become a cliché: Metadata is marketing. With online sales becoming yet more dominant, and sales through physical bookstores shrinking further, data about your product—as opposed to the product itself—becomes your primary con- tact with the customer and reader. All too often, metadata is …

R.J. Adams, July 2014
Six Ways to Get More Book Reviews »

PUBLISHED JULY 2014 by R.J. Adams, Author – Book reviews are a form of social proof. When readers are deciding whether or not to buy a book, one thing they look at is reviews, and a lack of reviews can cause potential readers to move on to another book. Although it’s obvious how important reviews …

Mark Coker, September 2014
Exclusive Is Actually Optional at Amazon »

PUBLISHED SEPTEMBER 2014 by Mark Coker, Founder, Smashwords — There’s some confusion among authors, publishers, and media people about the difference between Amazon’s KDP and its KDP Select. KDP Select is the Amazon e-book self-publishing option that requires exclusivity. The regular KDP service does not require exclusivity. At nearly every writer’s conference I attend, authors …

Linda Carlson, June 2014
Spotlight: IBPA Member Achievements »

Sweet! A Sourcebooks title, Year of No Sugar: A Memoir, by Eve O. Schaub, was launched in a whirlwind of publicity and appearances in April. Prepub press included a review in Library Journal, and stories in the Denver Post (which said her experience and her arguments “make a convincing case for closely inspecting package labels”), …

Linda Carlson, June 2014
Spotlight: Patti Grasso, IBPA Executive Assistant »

Patti Grasso (photo below) is one of those people who has come full circle, both personally and professionally. As the IBPA executive assistant explains, “When I stand on the sidewalk outside IBPA’s office, I can see the house I lived in as an infant.” And, she goes on, communicating information has been a lifelong passion …

Angela Bole, June 2014
Director’s Desk: Getting to Know You »

“Who are the IBPA members?” When our newest employee—Molly Farragher, project coordinator/member benefits specialist—jumped into her first day last month with both feet, this was one of the first questions she asked. As soon as she did, I was fully convinced we’d made a good hire. There are two reasons to ask that question. The …

IBPA Members, June 2014
IBPA Roundtable: The Flip Side of Failure »

  Since Publishers Said No — Submitted by Ruth Donald, Proud Horse Publishing, proudhorsepublishing@gmail.com. Like many other fiction writers who dream of having their novels published, I started out by going the traditional route. When I wrote my first Hunter Rayne Highway Mystery back in the mid-’90s, there were only three options: Query agents or …

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