IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Linda Carlson, January 2015
Assessing the Outlook for Bookstores »

Many of us remember when Barnes & Noble was a single store in Manhattan, the Internet was only a government project, department stores had book buyers, and most cities had at least a few bookstores. Places such as Seattle, San Francisco, and Boston seemed to have a store in every neighborhood— and in some neighborhoods, …

Deltina Hay, January 2015
Changes in Social Marketing »

As the new year begins, major social media networks are, or soon will be, providing some new and some different options. For best results, keep the changes described below in your mind while you develop social media marketing campaigns. The Dwindling Facebook Reach Facebook “reach”—in other words, how many of your page’s fans actually see …

Sandra Beckwith, January 2015
Should You Respond to Negative Reader Reviews? »

PUBLISHED JANUARY 2015 by Sandra Beckwith, Build Book Buzz One of my books got a negative review on Amazon that really bugs me. The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness wrote, “This book was disappointing in that it joins the many books already out there that focus on the …

Joseph J. Esposito, January 2015
Strategy 1, 3, 5 and 10 »

I have a friend who is a 10. He takes a dim view of another friend, who is a 3. The 10 sees 3 as limited in outlook and perhaps not possessing “real” intelligence. The 3, on the other hand, sees the 10 as incorrigibly impractical. The 10 just doesn’t see what is actually going …

Joel Friedlander, January 2015
Interior Design Alert: E-Book Vs. P-Book »

When people get started in book publishing these days, their projects usually include plans for both print books and e-books. And that makes a lot of sense. With the growing popularity of devices that can deliver books in digital formats, it’s important to ensure that a book you’ve worked hard on is available to readers …

Carolyn Sakowski, January 2015
Longevity Lessons: The View from a Company Six Decades Strong »

While we were celebrating John F. Blair, Publisher’s 60th anniversary during the past year, I noticed that half of our staff members have worked for Blair for more than 20 years, but a quarter of the staff members are under the age of 30. That gives us the unique advantage of having a historical perspective …

Mari Selby, January 2015
Here Comes the Pitch »

Outside of baseball but inside the book business, a pitch is an inducement to do something with a book. We are pitching when we send a query letter or e-mail about coverage or sales. We are pitching when we talk to someone in the elevator about a book’s content and benefits. A pitch is your …

Linda Carlson, January 2015
A Handbook Born on a Boat: The Tell-A-Gram Publishing Tale »

Galapagos to Grammie Guide: That’s the trajectory of the 232-page handbook on grandparenting that four San Jose-area women have written and published. Their company, Tell-A-Gram Publishing, started because of Richard Mobilio, an adventure travel buff who wanted to visit Ecuador. He and his wife, Laurie, put together a group of about a dozen couples in …

Linda Carlson, January 2015
Spotlight: Member Achievements »

Fiction Succeeds With An Ass-Kicking Female Chaplain Jaime Richards is a US Armychaplain, but this heroine’s explosive situations—and occasional explosive language— have won her a following among Christians and atheists alike, and generated healthy sales for Arundel Publishing, a Warwick, NY, company founded in 2011 that does how-to nonfiction and YA novels as well as …

Angela Bole, December 2014
Director’s Desk: Why and How to Make Your Books Stand Out »

These days, we all know it’s easier than ever to make books available for readers to purchase. The technological barriers are so low, in fact, that the number of self-published titles rose to 458,564 in 2013, an increase of 16.5% over 2012, according to a Bowker report issued in October. And according to a story …

Linda Carlson, December 2014
Harnessing the Potential of Publicity »

Publicity is free. Publicity is easy. Publicity is a given if your book wins an award. Publicity sells books. These are only a few of the myths about public relations and publicity. You’ve undoubtedly heard many others, especially in sales pitches from people who want you to pay them to generate media releases, write social …

Vivian Owens, December 2014
Sticking With What Works »

When I started Eschar Publications in 1988, I viewed it as a ship for reaching my goals in my work with parents and their children. If the small business administration consultant who advised me saw it differently, he did not say so. Instead, he tactfully pointed out how to steer my ship to a safe …

Mark Voigt, December 2014
What the Chains Want »

The process of selling to bookstore chains is much the same no matter which chain is involved. However, during my 13 years as IPG’s salesperson for these chains, I’ve seen that it is important to be aware of some differences. Preparations Calling on Barnes & Noble is one of my favorite parts of my job. …

Rana DiOrio, December 2014
Creating Powerful Covers »

Despite the age-old adage, everyone judges a book by its cover—booksellers, librarians, educators, and, of course, readers. At Little Pickle Press, we have developed a rather unorthodox way to create our covers. To follow our formula for success, you would take the following steps: Brainstorm cover concepts collaboratively with your editor, author, art director, and …

Betty Kelly Sargent, December 2014
Tips for Better Metadata »

Metadata matters—it matters a lot. Defined as data about data, it is information about your books that is communicated to others, in part, through a set of descriptive keywords. It matters because skillfully chosen keywords in your metadata can make it easy for readers to find your books. In fact, if you are publishing e-books …

Todd Patkin, December 2014
Words That Boost Engagement: A Vocabulary Lesson for Leaders »

In the midst of the everyday chaos of running a business, leaders often don’t think about what they could or should say to motivate the people they employ, whether those people are on staff or functioning as independent contractors. But there are certain sentences these people want to hear from you. Some have to do …

Carolyn Beauchamp, Karen Bellenir, Abigail Carter, Peter Federal, Mary Shafer, December 2014
I Did It and I’m Glad: Publishing Decisions That Turned Out Well, Part 3 »

PUBLISHED DECEMBER 2014 SEE ALSO: Part 1, Part 2 Experimenting With Promotion Possibilities When I self-published my novel Remember the Moon through Amazon’s Kindle Direct Publishing earlier this year, I’d already had a wonderful experience with my Canadian publisher, who organized a launch party, radio and TV interviews, and newspaper and magazine reviews for my …

Shelley Hitz, December 2014
29 Networking Tips for Live Events »

No matter how involved and adept you are at networking via social media, networking face to face remains a powerful tool for writers and publishers, among many others. Here is a compilation of 29 tips for in-person networking that I have gathered from colleagues and friends on Facebook as well as from my own online …

Carla King, December 2014
An Aggregation/ Distribution Primer »

Independent publishers, including self-publishers, have a lot of choices to make about uploading books. You can upload your e-books to each online e-book retailer directly, but you might instead choose to distribute using an e-book aggregator such as Smashwords, IngramSpark, BookBaby, or Vook. Likewise, you can upload your print books to sell in the Amazon …

Linda Carlson, December 2014
Spotlight: Brooke Warner, She Writes Press »

New to the IBPA board this year, Brooke Warner is publisher of She Writes Press and president of Warner Coaching Inc., both based in Berkeley, CA. A native of San Juan Capistrano in southern California, Warner went east to George Washington University for her undergraduate degree and then returned west to San Francisco State University, …

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