Being able to e-mail newsletters, press releases, and direct response ads has significantly reduced the cost of getting news to the media, booksellers, librarians, prospective customers, potential hosts of appearances, and authors’ fan bases. E-blasts give you better options than ordinary text-style direct e-mail. With templates offered by cloud-based e-mail blast vendors, even those of …

I’ve been thinking a lot about comfort zones lately. When I began as IBPA’s executive director nearly a year ago, I was living in New York City near friends and neighbors I’d known for over a decade. I walked really fast and had a $15 a day Starbucks habit. Maybe I walked really fast because …

Partnership Publishing: The Continuing (and Controversial) Revolution February 2014 by Brooke Warner In 2012, when I co-founded She Writes Press with Kamy Wicoff (founder of the social networking site SheWrites.com), we thought “hybrid publishing” best described what we were doing. Like others in the in-between space, we’re neither a traditional press nor a self-publisher. Our authors …