Found 36 articles containing "Marketing Whatever You Have to Market + Carlson"

Independent Articles
Linda Carlson, May 2014
POD Problem-Solving: Part 1 »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, where she has just published Advertising with Small Budgets for Big Results using print-on-demand, and where she is at work on Part 2 of “POD Problem-Solving.” INTRODUCTION: When I emailed IBPA members to ask about experiences with print-on-demand and posted a similar query on selected LinkedIn …

Linda Carlson, February 2014
Spotlight: MaryAnn Kohl, IBPA Board Member »

Spotlight February 2014 by Linda Carlson Closeup: MaryAnn Kohl Outgoing and enthusiastic, board member MaryAnn Kohl has spent almost 30 years in publishing, and she’s still excited about it. And, despite nearing traditional retirement age, she’s adding services to her Bright Ring Publishing company and pursuing another writing genre. MaryAnn Kohl working with her kids.  …

Linda Carlson, July 2013
21st-Century Physical Book Distribution: Part 2 »

Linda Carlson writes for IBPA’s Independent magazine from Seattle, Washington. She can be reached at As Part 1 of this series pointed out in the May 2013 Independent, your decisions about how to get books from press to prospective readers can determine how, where, and even if your books sell. That article examined the three …

Linda Carlson, January 2012
Book Clubs, Part 3: Preparing and Performing »

Skype can be a great tool for visiting book clubs without leaving home, as long as you prepare carefully. Book Clubs Part 3: Preparing and Performing by Linda Carlson We all want our books to be steady sellers for years to come, and authors can contribute to that success with book club visits (among other …

Linda Carlson, October 2011
Best Advice: A Roundup of Words of Wisdom »

As you launch your fall titles and begin planning for 2012, several IBPA members offer suggestions that may help you produce better quality books, higher sales, and more impressive profits. When asked for the best advice they’d ever received, publishers offered lots of tips. Some apply specifically to publishing; some to interactions with customers, staff, …

Linda Carlson, March 2011
Conduits to Customers, Part 2: Fulfillment Options »

      Conduits to Customers, Part 2: Fulfillment Options by Linda Carlson Getting books to customers means mastering many different operations. Last month, this two-part “Conduits to Customers” series examined distribution options, covering wholesalers and distributors, especially those with specialties, and the merits of working with them, whether or not you also self-distribute (for …

Linda Carlson, October 2010
Chunking, Part 2: Rights and Apps for Bits and Pieces »

Linda Carlson (photo right) — writes from Seattle for IBPA’s Independent magazine each month. Found money. That’s one way to describe content that you sell more than once. “Chunking, and Other New Ways to Get More from What You’ve Got” (September) focused on how independent publishers are repackaging material they have already published, or …

Linda Carlson, June 2010
Desperately Seeking Good Data, Parts 1, 2 and 3 »

INDUSTRY STANDARDS Part 1: Why, How, and What Booksellers Need You to Tell Them Especially if you’re new to publishing, you may be familiar with ISBN but bewildered by industry terms like BISAC, ONIX, EAN, imprints, and edition type. And no matter how long you’ve been in the business, when you’re struggling to get a …

Linda Carlson, May 2010
Spotlight: IBPA Member Achievements »

      MEMBERS IN THE SPOTLIGHT Sharing Tips from a Successful Blog Tour Thinking about a blog tour to promote a book? Kim Shimer has some recommendations based on her recent work setting up a one-day tour with more than 15 bloggers for Tending to Eden: Environmental Stewardship for God’s People by Scott Sabin …

Linda Carlson, April 2009
Trickle Creek Books Flow to Readers (Through Schools and Other Channels) »

      BUILDING THE BUSINESS Trickle Creek Books Flow to Readers (Through Schools and Other Channels) by Linda Carlson “An unrelenting optimist” is the way Toni Albert of Pennsylvania’s Trickle Creek Books describes herself—and that optimism, combined with lots of energy, must be why this publisher of children’s environmental science books has been successful …

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