IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

Interested in your own subscription to the IBPA Independent? If you’re not an IBPA member and would like immediate access to information from the IBPA Independent magazine, you can join IBPA here or purchase a non-member subscription to the IBPA Independent here.

Interested in suggesting articles?
Contact Alexa Schlosser at ASchloss@smithbucklin.com.

Interested in advertising?
Download the media planner and contact advertising@ibpa-online.org.



or Article Tags

Independent Articles
Piyanka Jain, February 2015
Business Analytics: The Top Methodologies »

Analytics is not rocket science. And business analytics, which uses relatively simple methodologies on past data, is a problem-solving tool that everyone in an organization can use to effect positive change on a day-today basis. Business analytics can help you solve 80 percent of your business problems at a fraction of the cost of complex …

Deb Vanasse, February 2015
Joining Forces: The Why and How of Author Collectives »

One problem for authors who publish independently is that each ends up reinventing the proverbial wheel. Convinced that like-minded authors could reach readers better by sharing resources and a quality brand, I formed the author collective Running Fox Books in 2013. Similar reasons have led other writers to form collectives. “The main advantage of a …

Janice Schnell Butler, February 2015
Making the Most of Your Content »

I’ve had the pleasure of being part of the Ingram Content Group publisher services team for eight years. During this time, I’ve educated publishers about the business models and the benefits of print on demand (POD), and I’ve consulted with content creators from various industries on how to make the most of their content. Whether …

Linda Carlson, February 2015
Spotlight: Member’s Achievements »

Speaking Up For Special Needs Publishing a book to launch a speaking career isn’t unusual. But the Dixon family of Finding Words Press may be unique because they created a book to get a teenager with brain damage on the lecture circuit. The company’s only title, A Stroke of Luck, came about because of bad …

Angela Bole, March 2015
Director’s Desk: Harvested Wisdom from Indie Events »

PUBLISHED MARCH 2015 by Angela Bole, CEO, Independent Book Publishers Association Earlier this year, I participated in a panel on indie publishing at the Los Angeles Public Library. It was part of Indie Author Day, which was sponsored by IBPA and SELF-e, a collaboration between Library Journal and BiblioBoard. The SELF-e program is a new …

Suw Charman-Anderson, March 2015
Social Media Strategy: Understanding Your Audience »

PUBLISHED MARCH 2015 by Suw Charman-Anderson, social technologist Using social media in business can be a challenge, even for those who already use it personally and are familiar with the tools, the culture, and the expectations of social media audiences. It can be difficult to know where to start and how to develop your social …

Mark Coker, March 2015
How to Succeed in the New E-books Era »

PUBLISHED MARCH 2015 by Mark Coker, Founder, Smashwords — After a decade of exponential growth in e-books, with indies partying like it was 1999, that growth has slowed. Indies have hit a brick wall and scrambling to make sense of it. In recent weeks, for example, I’ve heard a number of indie authors report that …

Linda Carlson, March 2015
Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues »

PUBLISHED MARCH 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the first in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. This is the first in a series of articles under the headline “Marketing Whatever You Have to Market” about using the …

Angela Bole, January 2015
Director’s Desk: New Tools for Generating Sales and Reviews »

When IBPA began more than 30 years ago, it was built on a foundation of cooperative marketing programs. In 1983, a group of 15 Southern California independent publishers who couldn’t afford to attend the annual American Booksellers Association convention decided to pool their funds and send Jan Nathan to represent them and their books. Jan …

Linda Carlson, January 2015
Assessing the Outlook for Bookstores »

Many of us remember when Barnes & Noble was a single store in Manhattan, the Internet was only a government project, department stores had book buyers, and most cities had at least a few bookstores. Places such as Seattle, San Francisco, and Boston seemed to have a store in every neighborhood— and in some neighborhoods, …

Deltina Hay, January 2015
Changes in Social Marketing »

As the new year begins, major social media networks are, or soon will be, providing some new and some different options. For best results, keep the changes described below in your mind while you develop social media marketing campaigns. The Dwindling Facebook Reach Facebook “reach”—in other words, how many of your page’s fans actually see …

Sandra Beckwith, January 2015
Should You Respond to Negative Reader Reviews? »

PUBLISHED JANUARY 2015 by Sandra Beckwith, Build Book Buzz One of my books got a negative review on Amazon that really bugs me. The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness wrote, “This book was disappointing in that it joins the many books already out there that focus on the …

Joseph J. Esposito, January 2015
Strategy 1, 3, 5 and 10 »

I have a friend who is a 10. He takes a dim view of another friend, who is a 3. The 10 sees 3 as limited in outlook and perhaps not possessing “real” intelligence. The 3, on the other hand, sees the 10 as incorrigibly impractical. The 10 just doesn’t see what is actually going …

Joel Friedlander, January 2015
Interior Design Alert: E-Book Vs. P-Book »

When people get started in book publishing these days, their projects usually include plans for both print books and e-books. And that makes a lot of sense. With the growing popularity of devices that can deliver books in digital formats, it’s important to ensure that a book you’ve worked hard on is available to readers …

Carolyn Sakowski, January 2015
Longevity Lessons: The View from a Company Six Decades Strong »

While we were celebrating John F. Blair, Publisher’s 60th anniversary during the past year, I noticed that half of our staff members have worked for Blair for more than 20 years, but a quarter of the staff members are under the age of 30. That gives us the unique advantage of having a historical perspective …

Mari Selby, January 2015
Here Comes the Pitch »

Outside of baseball but inside the book business, a pitch is an inducement to do something with a book. We are pitching when we send a query letter or e-mail about coverage or sales. We are pitching when we talk to someone in the elevator about a book’s content and benefits. A pitch is your …

Linda Carlson, January 2015
A Handbook Born on a Boat: The Tell-A-Gram Publishing Tale »

Galapagos to Grammie Guide: That’s the trajectory of the 232-page handbook on grandparenting that four San Jose-area women have written and published. Their company, Tell-A-Gram Publishing, started because of Richard Mobilio, an adventure travel buff who wanted to visit Ecuador. He and his wife, Laurie, put together a group of about a dozen couples in …

Linda Carlson, January 2015
Spotlight: Member Achievements »

Fiction Succeeds With An Ass-Kicking Female Chaplain Jaime Richards is a US Armychaplain, but this heroine’s explosive situations—and occasional explosive language— have won her a following among Christians and atheists alike, and generated healthy sales for Arundel Publishing, a Warwick, NY, company founded in 2011 that does how-to nonfiction and YA novels as well as …

Angela Bole, December 2014
Director’s Desk: Why and How to Make Your Books Stand Out »

These days, we all know it’s easier than ever to make books available for readers to purchase. The technological barriers are so low, in fact, that the number of self-published titles rose to 458,564 in 2013, an increase of 16.5% over 2012, according to a Bowker report issued in October. And according to a story …

Linda Carlson, December 2014
Harnessing the Potential of Publicity »

Publicity is free. Publicity is easy. Publicity is a given if your book wins an award. Publicity sells books. These are only a few of the myths about public relations and publicity. You’ve undoubtedly heard many others, especially in sales pitches from people who want you to pay them to generate media releases, write social …

Connect With Us

1020 Manhattan Beach Blvd., Suite 204 Manhattan Beach, CA 90266
P: 310-546-1818 F: 310-546-3939 E: info@IBPA-online.org
© Independent Book Publishers Association