IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Pat Alvarado, Linda Kandelin Chambers, Lucy H. Chambers, Devorah Fox, Wanda Obermeier, Benjamin Quinn, Howard Straus, March 2015
Routes Across Language Barriers, Part 1 »

PUBLISHED MARCH 2015 by Pat Alvarado, Linda Kandelin Chambers, Lucy H. Chambers, Devorah Fox, Wanda Obermeier, Benjamin Quinn, Howard Straus What All Children Deserve Star Bright Books was established in New York City’s Harlem in 1994. After working as an editor in several US and UK publishing houses, Deborah Shine (with the enthusiastic support of …

Belinda Pollard, March 2015
Finding Beta Readers »

Every time I post about beta readers and how wonderful and essential they are, I get more requests for information on how to find some. Those nonprofessionals who read written work (generally fiction and generally prepublication) and suggest ways to improve it are clearly in demand, but the best betas can be hard to identify. …

Joel Friedlander and Betty Kelly Sargent, March 2015
It Takes a Team »

It’s a new day for self-publishers, no question about it. Indie authors can take the business of publishing a book into their own hands without spending huge amounts of money and, with a little diligence, can reach their specific readers through powerful sales channels available to everyone. But there’s a catch. They themselves have to …

Molly Greene, March 2015
Essential Website Housekeeping »

PUBLISHED MARCH 2015 by Molly Greene is a blogger and author of both fiction and nonfiction — Do you have a housekeeping ritual for your website? When was the last time you checked your site for potential problems? If you’re like most of us, the answers are no, and never. Typically, we ignore the back …

Brooke Warner, March 2015
My Distribution Discoveries »

In 2012, I launched She Writes Press with a fairly simple idea in mind. I envisioned curating manuscripts and basing decisions about which books to publish solely on the merits of the writing. During my eight-year tenure as executive editor at Seal Press prior to that, I’d witnessed, and become tired of, publishers’ increasing emphasis …

Linda Carlson, March 2015
Spotlight: Member Achievements »

A Prize Winning Press Built With Mysteries Among the publishers recently honored with Benjamin Franklin Digital Awards is Cozy Cat Press, the post-retirement project of a college professor. And what a project it is: Established in the Chicago suburb of Aurora in 2010, when Patricia Rockwell couldn’t find a satisfactory publisher for her first novel, …

Linda Carlson, April 2015
Marketing Whatever You Have to Market, Part 2: Price Opportunities and Issues »

PUBLISHED APRIL 2015 by Linda Carlson, Reporter, IBPA Independent magazine — This is the second in a series of articles under the headline “Marketing Whatever You Have to Market.” Access the full series here. No matter what you’re marketing—print books, digital books, audio books, sidelines, your authors as speakers or experts, consulting services based on …

Suw Charman-Anderson, April 2015
On Uncertainty, Case Studies, and the Great Race to Be Second »

PUBLISHED APRIL 2015 by Suw Charman-Anderson, social technologist People behave in many different ways when they are unsure what is expected of them, but one of the most common tactics is hanging back and watching what others do. It’s often smart. It allows us to observe the behaviors and expectations of others, see how transgressors …

Thad McIlroy, April 2015
Mobile-Era Marketing »

PUBLISHED APRIL 2015 by Thad McIlroy, publishing analyst Mobile is where today’s customers are headed and where tomorrow’s customers already dwell. And mobile marketing requires a leader who can articulate a compelling technology strategy and keep it on course. This is a vexing issue for publishers. Mobile won’t succeed without a top-level commitment at the …

Shannon Okey, April 2015
The Independent Publisher’s Advantages »

PUBLISHED APRIL 2015 by Shannon Okey, Founder, Cooperative Press — Independent publishers get their start in many different ways. As an author of knitting and DIY books for large publishers, including Chronicle, Ten Speed Press, and several divisions of Random House, I was fortunate to observe some of their inner workings and gain a large …

Jeff Palicki, April 2015
Selling to the National Book Wholesalers »

PUBLISHED APRIL 2015 by Jeff Palicki, sales director, IPG “Why don’t the bookstores always just order from us?” That’s a question independent publishers often ask when they’re starting out. The answer, in brief, is that national wholesalers such as Ingram and Baker & Taylor stock almost every title, which means that a bookstore can order …

Deb Vanasse, April 2015
More Mileage with Author / Publisher Hybrids »

PUBLISHED APRIL 2015 by Deb Vanasse, Founder, Running Fox Books Having entered into what seemed an exciting and mutually beneficial hybrid arrangement with a publisher that let me retain all rights except English-language print rights, I was eager to learn how similar agreements were working for others. So I posed the question to a panel …

Brad VanAuken, April 2015
The Language of Branding »

PUBLISHED APRIL 2015 by Brad VanAuken, President & Founder, BrandForward, Inc. It is important to establish a common brand-management vocabulary in your organization. The set of definitions below will facilitate communication with fewer misunderstandings and help communicate and reinforce key brand-management principles. Brand The American Marketing Association describes a brand as a “name, term, sign, …

David Wogahn, April 2015
Seven Habits of Smart Metadata Managers »

PUBLISHED APRIL 2015 by David Wogahn, digital publishing consultant In an increasingly online world, metadata best practices go beyond fields in an ONIX record and pertain to how we create, present, and maintain information about ourselves as authors and publishers. Accordingly, I believe we need to define metadata more broadly and develop new habits to ensure …

Angela Bole, February 2015
Director’s Desk: Two Previews »

Publishing University 2015 In February, winter can feel never-ending. But never fear, spring is just around the corner, and spring, of course, makes everyone here think about Publishing University. During Publishing University 2015, more than 20 experts will present practical content designed to help you advance your publishing company and your publishing career. The conference …

Jen Donovan, February 2015
Getting E-books into Libraries: Terms and Trends »

With the ever-increasing importance of libraries as a way readers can discover new authors and books, and with the growing popularity of digital access, the time has come for a close look at libraries and e-book licensing. It’s important to recognize that most libraries license, rather than buy, their e-books because the first sale doctrine …

Linda Carlson, February 2015
Getting E-books Into Libraries: What Librarians Want and Vendors Offer »

Say “e-books” and “libraries,” and independent book publishers are quick to express frustration. OverDrive dominates e-book distribution to libraries, and many small publishers struggle to get this vendor to sell their titles. Independent publishers also face two other obstacles when marketing e-books: Few libraries buy direct from publishers. Few libraries buy e-only titles. Discouraged? Here …

Casey Demchak, February 2015
How to Write Headlines for Sales Landing Pages »

When I was a kid there were word games that involved reading a simple letter and then circling every fifth word to get a “secret message.” It was neat. So neat that I developed a similar strategy for website landing pages that are designed to sell books. The strategy is built around the fact that …

Jim Lichtenberg, February 2015
Insights into Innovation »

Since the arrival of the commercial Internet 20 years ago, we’ve seen an upwelling of business model disruption in media companies—music, television, newspapers, and, to a lesser degree, book publishing. Both gradually and suddenly, companies couldn’t sell what they used to sell, or not to the same consumers, or not in the same way, or …

Jane Friedman, February 2015
Writing a More Effective Bio »

Lately I’ve noticed that some author bios are very short—sometimes not more than one line—and say little more than “John Doe is a writer.” When I made this observation on Twitter, Atlantic editor Alexis Madrigal observed that the super-short bio is a response to widespread use of super-long bios, and Glenn Fleishman, then the editor …

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