Found 331 articles containing "POD"

Independent Articles
Linda Carlson, April 2010
Desperately Seeking Good Data, Part 1: Why, How, and What Booksellers Need You to Tell Them »

      INDUSTRY STANDARDS Desperately Seeking Good Data: Why, How, and What Booksellers Need You to Tell Them by Linda Carlson Especially if you’re new to publishing, you may be familiar with ISBN but bewildered by industry terms like BISAC, ONIX, EAN, imprints, and edition type. And no matter how long you’ve been in …

AN IBPA ROUNDTABLE, March 2010
Ahead of the Curve with Communities »

      AN IBPA ROUNDTABLE Ahead of the Curve with Communities In certain publishing circles, “community” is now a favorite buzzword, and the talk is often about whether publishers will be able to gear up to serve the kinds of communities in which today’s readers congregate. No, wait, you say. Independent publishers have been …

Brian Jud, February 2010
How and Why to Test-Market Books »

      How and Why to Test-Market Books by Brian Jud Test-marketing is the process of finding out if your product meets the needs of, and is saleable to, prospective buyers. Its objective is to confirm the value of your existing content, format, and cover design, or to provide you with feedback on ways …

Joshua Tallent, January 2010
E-book Basics »

      E-book Basics by Joshua Tallent As an e-book developer and consultant, I have seen a broad array of books cross my desk. Most of these have subsequently graced the screens of the Amazon Kindle, Sony Reader, and iPhone, while a few have been too complex to get past the current limitations of …

Steve O’Keefe, December 2009
What to Put in Your Digital Press Kit: A Checklist »

      What to Put in Your Digital Press Kit: A Checklist by Steve O’Keefe •A single document about the book that combines information included in the news release, “About the Author,” and “About the Book” with the author’s picture, a picture of the cover, and ordering information. Offer this as a PDF, a …

Gordon Burgett, December 2009
One Book Nine Ways in Less Than 30 Days »

      DIGITAL DEVELOPMENTS One Book Nine Ways in Less Than 30 Days by Gordon Burgett I’ve just tested a process for getting a book into nine different selling formats quickly and very inexpensively, and it works. Even better, it’s as applicable for publishers who need to make their books profitable via a full …

Karen Melamed, November 2009
Oprah Is Not the Only Game in Town: Five Good Places to Get Booked »

      Oprah Is Not the Only Game in Town: Five Good Places to Get Booked by Karen Melamed When people find out I was a producer on The Oprah Winfrey Show, two questions always come up: “What’s she really like?” followed by “How can I get on her show?” These are people from …

Dana Lynn Smith, November 2009
Build Your Platform with Online Forums »

      TOOLBOX Build Your Platform with Online Forums by Dana Lynn Smith Forums provide a great way to network with people who share your interests, to build your reputation as an expert, to learn from others, and to subtly promote a book. These free online communities (also called discussion groups, listservs, bulletin boards, …

Linda Carlson, November 2009
What Makes a Webinar Work »

      What Makes a Webinar Work by Linda Carlson Webinars: What are they? What’s involved? What’s worthwhile? Let’s start with a definition. According to the many sources that Google.com cites, webinar is an abbreviation for Web seminar, a videoconference delivered by computer. One of a webinar’s distinguishing characteristics is that it is interactive: …

Linda Carlson, October 2009
Serving as a Service Organization: Pariyatti’s Not-for-Profit Strategy »

      Serving as a Service Organization: Pariyatti’s Not-for-Profit Strategy by Linda Carlson From Pariyatti’s spacious building about 100 miles south of Seattle, you can watch deer, sheep, and cows grazing, and the occasional visits of a hungry coyote. But this is no sleepy bucolic company. Pariyatti serves colleges, libraries, and temples with almost …

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