Found 331 articles containing "POD"

Independent Articles
Joseph Esposito, July 2010
Our Platform Wars Problem »

      Our Platform Wars Problem by Joseph Esposito During the Internet Bubble era, some digital wag linked Bill Gates’s holdings in Microsoft to a real-time stock ticker and posted the figures on a Web page. Thus, you could see Gates’s fortune rise and fall in real time: up $10 million, down $5 million, …

Linda Carlson, July 2010
Pitching Books to Indie Stores and Libraries »

Most publishers want to sell through bookstores and libraries, but often when we’re promoting our titles to them, we focus on the marketing techniques that are most economical or most convenient for us as publishers, rather than on what these customers prefer. Sometimes we also assume that what works with the neighborhood bookseller and librarian, …

Linda Carlson, June 2010
Spotlight: IBPA Member Achievements »

      MEMBERS IN THE SPOTLIGHT Available Early on the iPad Author Linda Tarr-Whelan tells her publisher, Berrett-Koehler, that she’s received lots of “street cred” from colleagues because her Women Lead the Way is available on the iBooks e-reader on the iPad. So far Berrett-Koehler has 23 titles in Apple’s iBookstore, including its popular …

by Brian Jud, June 2010
Ratchet Sales Up with the Right Questions »

      Ratchet Sales Up with the Right Questions by Brian Jud Most independent publishers are interested in increasing revenue and profits by selling in nontrade markets, but many aren’t sure how to get started. Start by asking and answering the right questions. After all, if you don’t do that, you will never get …

AN IBPA ROUNDTABLE , June 2010
Controlling Returns, Part 2 »

      AN IBPA ROUNDTABLE Controlling Returns, Part 2 As you’ll see, some themes emerge from IBPA members’ responses to questions about controlling returns. Even when they agree on a general level, though, publishers who shared their experiences often came up with novel specific approaches to this persistent problem. As you’ll also see, the …

Linda Carlson, June 2010
Desperately Seeking Good Data, Parts 1, 2 and 3 »

INDUSTRY STANDARDS Part 1: Why, How, and What Booksellers Need You to Tell Them Especially if you’re new to publishing, you may be familiar with ISBN but bewildered by industry terms like BISAC, ONIX, EAN, imprints, and edition type. And no matter how long you’ve been in the business, when you’re struggling to get a …

Carol White, May 2010
Marketing in Today’s Turbulent Publishing Environment »

      Marketing in Today’s Turbulent Publishing Environment by Carol White Book marketing is becoming nearly unsustainable with the pricing and distribution models we’re accustomed to using. Look at these statistics: More than 500,000 new titles are now published each year—that’s 1,100 a day. In 2008 more books were published via POD than traditionally. …

John Kremer, May 2010
Get Going with Apps »

      Get Going with Apps by John Kremer In the age of the Apple iPad, it is important for publishers to have their own iPhone apps. A lot of people already use the iPhone or iPod Touch to access information from the Internet. An app is an easier and snazzier way for consumers …

Florrie Binford Kichler, May 2010
PRESIDENT’S POST Where in the World Is Florrie? »

      PRESIDENT’S POST Where in the World Is Florrie? by Florrie Binford Kichler In business, as in life, relationships matter. The internal strength of IBPA has always depended on the publisher-to-publisher connection, sharing knowledge and experience with one another either electronically or in person. Building connections is equally critical in the industry at …

Linda Carlson, April 2010
Spotlight: IBPA Member Achievements »

MEMBERS IN THE SPOTLIGHT • Imagine opening your Google Alerts and discovering that your book has been selected as a prize in Amazon.com’s 10-year anniversary sweepstakes. That was the holiday season surprise for Granite Peak Publications, which saw its Yellowstone Treasures: The Traveler’s Companion to the National Park in a gift basket with Canon photography …

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