IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Julia Schopick, September 2016
Taking to the Waves: Using Radio to Get the Word Out »

PUBLISHED SEPTEMBER 2016 by Julia Schopick, Author and Book Promotion Consultant — You’ve just published a book with an important message—one you and your author hope will change the world. Now, it’s time to promote it. Of course, you’ll use a number of tried-and-true methods, some of which will succeed, and some of which will …

Lynn Rosen, September 2016
Tips on Hiring and Training Interns »

PUBLISHED SEPTEMBER 2016 by Lynn Rosen, IBPA Independent consulting editor IBPA member Wendy Dingwall of Canterbury House Publishing asked: “What advice do you have related to hiring and training interns?” Below are several answers from fellow IBPA members. Do you have an answer? Send it to info@ibpa-online.org and we may add it the mix! Georgia …

Deb Vanasse, September 2016
Legal Quandaries »

PUBLISHED SEPTEMBER 2016 by Deb Vanasse, IBPA Independent Staff Reporter Contracts, copyright, trademark, permissions—the legal challenges of publishing can seem overwhelming. But by taking a proactive stance and making the most of available resources, savvy publishers confront legal issues head-on. The Dotted Line At the heart of publishing is the author-publisher relationship. Clear, enforceable contracts …

Oren J. Teicher, September 2016
The Alignment of Indie Bookstores and Presses »

PUBLISHED SEPTEMBER 2016 by Oren J Teicher, CEO, American Booksellers Association (ABA) — Among the many players in the book business, I would argue that independent presses and independent bookstores are perhaps the most closely aligned in terms of their goals and mission. For both of us, working to make sure that readers and book …

Angela Bole, July 2016
Director’s Desk: Living Our Values »

PUBLISHED JULY 2016 by Angela Bole, CEO, Independent Book Publishers Association “Do what you love to do and give it your very best; whether it’s business, baseball, the theater, or any field. If you don’t love what you’re doing and you can’t give it your best, get out of it. Life is too short. You’ll …

Lynn Rosen, July 2016
Pitch Perfect »

Publicists discuss their evolving role in a shifting landscape, success stories, and working with authors. Erika Dreifus Media Editor, Fig Tree Books. FigTreeBooks.net How do you define the goals of a publicist? What do you believe is your most important function? Perhaps I should begin with what isn’t my function: My job is not to …

Mark Wesley, July 2016
Board Member’s Memo: Know Your Customer »

PUBLISHED JULY 2016 by Mark Wesley, Founder, me+mi publishing & IBPA Board Member — Knowing your customer should be the foundation of all that you do with your marketing and, for that matter, your company. Unfortunately, people skip this part and proceed to do a lot of activities that may be detrimental to their bottom …

Kristina Radke, July 2016
Which Review Outlets Should You Target? »

PUBLISHED JULY 2016 by Kristina Radke, International Account Director, NetGalley You know that book reviews matter. They are one of the linchpins that retail sites use to create algorithms that can boost a book’s visibility and help to generate word-of-mouth buzz out in the wider world. “Effective frequency” is the concept that consumers are more …

Jennifer Geist, July 2016
Pre-Publication Promotion Tips »

In this monthly feature, we seek out helpful answers from publishing experts to questions posed by our members. Q: What is the ideal timeline for pre-publication marketing? — Jennifer Geist, Publisher, Pen & Publish, Brick Mantel Books, Open Books Press, and Transformation Media Books, St. Louis, Missouri Corinne Moulder, Director of Business Development, Smith Publicity, …

Anne Kubek, July 2016
5 Ways to Make Your Metadata Work for You »

1. Refresh Metadata Regularly Develop a regular process for revitalizing your metadata by timing it around recurring events, such as the annual implementation of new Book Industry Standards and Communications (BISAC) codes from the Book Industry Study Group (BISG) or seasonal promotions such as back-to-school campaigns. Prioritize your titles for review, starting with your frontlist, …

Mark Gompertz, July 2016
How Skyhorse Continues to Grow in an Age of Contraction »

Things change so rapidly at Skyhorse Publishing—one of the fastest-growing independent book publishers—that this column will be out-of-date by the time you finish reading it. When I started here six months ago, I was told to bring my running shoes; I’ve already worn out the tread. Founded nearly a decade ago by president and publisher …

Mary Rasenberger, July 2016
Is a Flat Royalty Rate in Our Future? »

The publishing industry is in a state of flux. We all know that. The digital revolution has upended the book business in under 10 years. But, truth be told, we’re just at the beginning of the changes we’re going to see in the way books are distributed. We need to admit that, and we need …

Josuha Tallent, August 2016
Innovate in Your Metadata Management »

Independent publishers are known for their innovation in many areas. The David and Goliath metaphor is probably overused in our community, but it does apply pretty well. However, one area where I don’t see independent publishers innovating very often is metadata management.

Lynn Rosen, August 2016
Blazing Trails »

PUBLISHED AUGUST 2016 by Lynn Rosen, IBPA Independent contributing editor IBPA Independent’s consulting editor, Lynn Rosen, asked nine people in the publishing world about the ideas exciting them and the innovations they’ve been able to put into action. See their responses below. Brian O’Leary Principal, Magellan Media Consulting What is the most innovative thing happening …

Ashley Gorden, August 2016
Caring Enough to Do Something About It »

PUBLISHED AUGUST 2016 by Ashley Gordon, Founder, Mockingbird Publishing The publishing and book selling industry has a long history of commitment to promoting literacy through book donations. But with the evolution of social enterprise and cause marketing, the industry is expanding its efforts in creative and often dramatic ways. For publishers looking to build new …

Lynn Rosen, August 2016
Booktubing »

PUBLISHED AUGUST 2016 by Lynn Rosen, IBPA Independent consulting editor BookTubing. It sounds like the perfect thing to do on your summer vacation, right? Actually, BookTubers run the gamut of ages and backgrounds, as well as categories of books they like to read and dissect. And it seems clear that having a charming English accent …

Nina Amir, August 2016
Virtual Book Tour Essentials »

PUBLISHED AUGUST 2016 by Nina Amir, author The days of book tours are over. It’s becoming less and less common for publishers to spend time and money sending an author from city to city to do signings or to encourage shoppers in physical books stores to purchase a new release. Today, book tours, like everything …

Deb Vanasse, August 2016
Better Together »

Innovation rarely happens in isolation. Publishers who aim to discover new and better ways of doing business find success when they join forces to forge new realities from shared visions.

Angela Bole, August 2016
Director’s Desk: Growing, Innovating, Connecting: A Preview of IBPA’s New Website »

In this issue of IBPA Independent, you’ll find a focus on innovation—something independent publishers need to think about every day in order to keep their heads above water as they navigate a competitive book industry.

Joel Friedlander, August 2016
Getting Started with Book Interiors—Quick Tips for Self-Publishers »

Print books are still going strong, and even people who own laptops, tablets, and smartphones continue to buy them. Many authors who got started by publishing straight-to-digital e-books are realizing that there’s a big role for print books to play in their publishing plans.

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