IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Patrick Brown, August 2016
How Publishers Can Get the Most Out of Goodreads »

On average, more Goodreads members are adding it to their shelves today than were doing so a year ago when the book was in its key publicity phase.

Angela Bole, June 2016
Director’s Desk: Shining a Spotlight on Professionalism »

PUBLISHED JUNE 2016 by Angela Bole, CEO, Independent Book Publishers Association You’ll likely notice something special about this issue of IBPA Independent. In addition to the general content this magazine is prized for, throughout the next pages you’ll find a focus on awards with the goal of celebrating the different contests and winners raising our …

Deb Vanasse, June 2016
Breaking Out of the Box »

Editor’s Note: Last month, IBPA Independent reporter Deb Vanasse gave us “Updates from the Digital Frontier.” The topic was so vast, we couldn’t address everything in one installment. Part two of Vanasse’s May 2016 cover story continues the digital publishing dialogue, this time with a focus on format, containers, and the larger question of customer …

Lynn Rosen, June 2016
Winners’ Circle »

Does winning a book award make a difference? Impact sales? Change an author’s life? We asked recent winners of prominent book awards to answer these questions for us. Read on to find out how it feels to be a winner! Nina McConigley Author, Cowboys and East Indians (Curtis Brown Unlimited), Co-winner of the 2014 PEN …

Lynn Rosen, June 2016
Highlights from BookExpo America 2016 »

Chicago: what a wonderful city! We love the architecture, the public art, the integration of the lakefront into city life, the food … and so much more, including the city’s support of the local publishing community. It was a pleasure to have BookExpo America visit the Windy City once more. As always, walking into the …

Lynn Rosen, June 2016
Cream of the Crop: The 2016 Benjamin Franklin Award™ Winners »

PUBLISHED JUNE 2016 by Lynn Rosen, Staff Reporter, IBPA Independent This year’s IBPA Benjamin Franklin Award™ winners were announced in April 2016 during the IBPA Publishing University conference in Salt Lake City, Utah. Here’s a sprinkling of some of the gold and silver winners representing 54 categories ranging from Inspirational to Craft & Hobby. “Winning …

Lynn Rosen, June 2016
Literary All-Stars »

PUBLISHED JUNE 2016 by Lynn Rosen, IBPA Independent contributing editor We all know that the sharing of information and stories across time and space creates a better world … but that doesn’t mean authors, illustrators, and publishers don’t also want to be recognized for hard work done well. Here are some of the biggest awards …

Katherine Pickett, June 2016
A Retrospective Look at the IBPA Benjamin Franklin Awards™ »

PUBLISHED JUNE 2016 by Katherine Pickett, Owner, POP Editorial Services Over the past decade, the publishing industry has become glutted with book awards for indie publishers. Authors and publishers are invited to compete in contests that range from the Pulitzer to the Pushcart Prizes. Yet the IBPA Benjamin Franklin Awards™, begun in 1985, continue to …

James Patterson, June 2016
Publishing and Innovation Do Go Together »

PUBLISHED JUNE 2016 by James Patterson, Author Editor’s Note: Indie publishers know that innovation is the key to thriving and surviving. In fact, it’s the indie ability to innovate that has made the IBPA community so active and so successful. Well-known author James Patterson, who has published almost too many books to count, has used …

Robin Bartlett, June 2016
Placement Tips for Small Publishers »

PUBLISHED JUNE 2016 by IBPA Independent magazine In this monthly IBPA Independent Roundtable, we answer the following question posed by IBPA member, Robin Bartlett: “What are some practical and economic steps that small independent publishers (with less than five to 10 titles and who are operating on a shoestring budget) can take to get local …

Thad McIlroy, June 2016
5 Digital Publishing Trends You Should Be Watching »

PUBLISHED JUNE 2016 by Thad McIlroy, author, Mobile Strategies for Digital Publishing 1. Innovation is still in its infancy E-book pricing is now starting to be understood, as authors and publishers seek the right balance between maximizing unit sales and maximizing profitability. E-book formatting has stalled at the intersection of EPUB and MOBI. The existing …

Kimberly A. Edwards, June 2016
Finding Fans: Practical and Targeted Promotion »

PUBLISHED JUNE 2016 by Kimberly A. Edwards, Freelance Writer — Promotion is all about results, and publishers are always searching for innovative ideas that reverberate in the market. Here, four top publishing marketing experts offer some number-driven strategies. Create Super Fans Penny Sansevieri of Author Marketing Experts (amarketingexpert.com), suggests building super fans. “A super fan …

Joel Friedlander, June 2016
Three Surefire Ways to Fail at E-book Cover Design »

PUBLISHED JUNE 2016 by Joel Friedlander, Book Designer The growth of the e-book market has brought with it a new challenge for those who design these e-book covers, whether they are amateurs or professionals. More than anything else, designers and do-it-yourself publishers have to address the challenges of this relatively new format in a way …

Ian Lamont, June 2016
Board Member’s Memo: How to Go Lean to Improve Output »

PUBLISHED JUNE 2016 by Ian Lamont, Founder, i30 Media – What do Stephen King, Arianna Huffington, Scott Adams, and Tim Ferriss have in common? All of them have used lean methods in the course of writing books or building their publishing businesses. You may have heard of the lean startup framework used by high-tech companies …

Angela Bole, May 2016
Director’s Desk: A Beneficial Gain for IBPA Members »

PUBLISHED MAY 2016 by Angela Bole, CEO, Independent Book Publishers Association Member benefits are the lifeblood of any successful trade association. Knowing this, everyone at IBPA must work hard to ensure that the benefits we offer to our members are legitimately helpful. As of today, IBPA offers more than 50 distinct member benefits. If you …

Angela Bole, May 2016
High Marks for PubU 2016 »

PUBLISHED FEBRUARY 2016 by Angela Bole, CEO, Independent Book Publishers Association IBPA’s 28th annual Publishing University, which took place April 8–9, 2016, in Salt Lake City, Utah, provided two days of keynotes, educational sessions, experiential learning, idea sharing, and networking. We managed to squeeze in a few cocktails and a lot of laughter as well. …

Karla Olson, May 2016
Digital Book World: Tales From the Front »

PUBLISHED MAY 2016 by Karla Olson, Director, Patagonia Books Digital Book World (DBW) is a fascinating juxtaposition of two business worlds, publishing and technology. These two worlds should have always been connected but have only recently aligned due to the e-book explosion. The main message of this year’s conference—which took place March 7–9, 2016, in …

Lynn Rosen, May 2016
IBPA Roundtable: Navigating the Digital Revolution »

PUBLISHED JUNE 2016 by Lynn Rosen, IBPA Independent staff reporter In this edition of IBPA’s monthly Roundtable, Leaders from the digital publishing realm share their insights. Enjoy! The Idea Logical Company What is your role in the digital publishing segment of the industry? Observer and forecaster. What issue related to digital publishing do you think …

Jenny Bullough, May 2016
How to Update Book Metadata to Improve Discoverability »

PUBLISHED MAY 2016 by Jenny Bullough, Senior Digital Content Strategist, Cineplex Entertainment Conventional wisdom has long held that your metadata—the information about your book—should be finalized as soon as possible in a book’s production cycle, sent to metadata recipients, and updated only if absolutely necessary. While it’s true that your critical points of metadata will …

Juli Saitz & Steve Gillen, May 2016
A Crash Course on Royalty Audits »

PUBLISHED MAY 2016 by Juli Saitz & Steve Gillen In the typical transaction between a book author and a publisher, the author grants to the publisher certain exclusive rights in a manuscript and, in exchange, gets from the publisher a right to receive a portion of the publisher’s proceeds from commercial exploitation of the rights …

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