IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Bill McCoy, May 2016
It’s Time to Be “All In” Digitally »

PUBLISHED MAY 2016 by Bill McCoy, Executive Director, IDPF Digital publishing has clearly arrived. Major U.S. publishers are generating upwards of 25 percent of their revenue from e-books, and for some bestsellers and in certain genres (e.g., romance) the numbers are much higher. Yet e-book sales growth has paused, while print sales have ticked up. …

Deb Vanasse, May 2016
Updates from the Digital Frontier »

PUBLISHED MAY 2016 by Deb Vanasse, IBPA Independent staff reporter As the e-publishing landscape continues to evolve, agile and innovative independent publishers are thriving When the Association of American Publishers reported in 2015 that the meteoric rise in e-book sales was beginning to taper off, sighs of relief echoed from many corners of the industry. …

Bill Kasdorf, May 2016
Accessibility Has Never Been More Accessible to Publishers »

PUBLISHED MAY 2016 by Bill Kasdorf, Vice President, Apex Content Solutions We are all about to benefit from the mainstreaming of accessibility. Accessibility has long been one of those issues that most publishers realize they should be paying attention to but hope they can put off a while longer. While we’ve all admittedly had our …

Michael Tamblyn, May 2016
How We Read (Is Just as Important as What We Read) »

PUBLISHED MAY 2016 by Michael Tamblyn, President & CEO, Rakuten Kobo Is it possible that we—as an industry in 2016—are not in an unusual state of crisis? Since maybe 2008 or 2009, we have been in a digital great leap forward, a nearly perpetual state of disruption. For years, all kinds of cataclysmic predictions were …

Angela Bole, April 2016
Director’s Desk: Welcome to the New IBPA Independent »

PUBLISHED APRIL 2016 by Angela Bole, CEO, Independent Book Publishers Association Over the past year, a team of IBPA board members, staff, and professional consultants have been working hard to refresh and reshape this magazine. Our goal has been to create an updated look for a valued member benefit without losing the thoughtful content and …

Jeniffer Thompson, April 2016
Convey Your Brand the “Write” Way »

PUBLISHED APRIL 2016 by Jeniffer Thompson, Founder, Monkey C Media When we think of brands, we usually think of large corporate entities. Starbucks, Coca-Cola, and Nike have strong brands that represent an experience as well as a promise. We trust brands because we know what to expect; that Starbucks latté will be the same no …

Brian F. O’Leary, April 2016
Overcoming the Page Metaphor »

PUBLISHED APRIL 2016 by Brian O’Leary, Principal, Magellan Media Consulting Publishers and authors seeking sales across multiple platforms face a widely recognized challenge: discovery. More than ever, content abundance makes helping readers find a book a marketing priority. But publishers and authors face a less visible but equally significant challenge: demonstrating relevance to audiences that …

Lynn Rosen, April 2016
IBPA Roundtable: Working with Distributors »

PUBLISHED APRIL 2016 by Lynn Rosen, IBPA Independent contributing editor In this edition of IBPA’s monthly Roundtable, distributors discuss barriers to shelf space, selling e-books, and the perks and challenges of going the distributor route for indie publishers. Enjoy! Cardinal Publishers Group What are some of the biggest challenges facing indie publishers today in terms …

Brooke Warner, April 2016
How to Stoke the Independent Revolution »

PUBLISHED APRIL 2016 by Brooke Warner, Publisher, She Writes Press Recently, I had dinner with several publishing colleagues. We were an industry mash-up: a traditional publisher, two independent publishers, two booksellers, an agent, a publicist, and a reporter. The conversation about the indie publishing landscape was largely encouraging, but a few disparaging comments about self-publishing …

Bryan Heathman, April 2016
The Upside of Audiobook Distribution »

PUBLISHED APRIL 2016 by Bryan Heathman, President, Made for Success Publishing Audiobook recording and distribution is a method for publishers to add incremental revenue to each book release. Audios have a quality of immediacy that just can’t be found on the printed page. The audiobook industry is now estimated at $1.47 billion, an increase of …

Deb Vanasse, April 2016
Space Invaders: Indie Strategies for Getting Books on Shelves in Brick-and-Mortar Retail Outlets »

PUBLISHED APRIL 2016 by Deb Vanasse, Reporter, IBPA Independent magazine — Even in this era of online retailing, publishers covet shelf space in brick-and-mortar bookstores. There’s just no substitute for a sales venue where the reader can pick up the book and leaf through it. “Shopping for physical books in a physical space offers an …

David Wexler, April 2016
Do Librarians Prefer Print? »

PUBLISHED APRIL 2016 by David Wexler, Executive Vice President, Lerner Publishing Group Five years ago, if asked what percentage of publishers’ sales would come from digital books compared to print books in 2016, what would you have said? Fifty to 80 percent would have seemed a reasonable answer. In 2011, the great recession was still …

Katherine Pickett , April 2016
When an Editor Is More Than an Editor »

PUBLISHED APRIL 2016 by Katherine Pickett, Owner, POP Editorial Services What do you get when you cross the editorial skills of a developmental editor with the keen sense of a marketer? An acquisitions editor, of course. Understanding the market is a crucial part of the acquisitions editor’s job. With few exceptions, the marketability of a …

Darhiana Téllez, April 2016
Walking the Talk – Berrett-Koehler’s President Shares What Makes His Company Tick »

PUBLISHED APRIL 2016 by Darhiana Tellez, IBPA Independent managing editor As founder and president of Berrett-Koehler Publishers in Oakland, California, Steven Piersanti defines success as congruence. He seeks a sense of synchronicity between ideas and practices as well as between intention and reality in terms of the press’s relationship with authors, service providers, sales partners, …

Angela Bole, March 2016
Director’s Desk: A Clear Vision »

PUBLISHED MARCH 2016 by Angela Bole, CEO, Independent Book Pulishers Association Thirty years ago, a group of 15 Southern California independent publishers who couldn’t afford to attend the American Booksellers Association’s annual conference decided to pool funds and send a single representative to the show. As many of you know, this trip was a triggering …

Deb Vanasse, March 2016
Putting Backlists to Work: How Indie Publishers Breathe New life Into Seasoned Titles »

PUBLISHED MARCH 2016 by Deb Vanasse, IBPA Independent staff reporter To the casual observer, publishing seems to be all about the new—new releases, debut authors, new lists—an impression created by a prevailing model that emphasizes frontlist sales over seasoned titles. But publishers who embrace this model miss substantial opportunities for sales. Without much fanfare, independent …

Connie Harbison, March 2016
Top 10 Things You Should Know About the 2015 Edition of BISAC »

PUBLISHED MARCH 2016 by Connie Harbison, Chair, BISG BISAC Committee — The BISAC Subject Headings are an industry-approved list of terms used to describe the content of a book. They were developed to standardize the transfer of subject information between trading partners (e.g., publishers to data aggregators; data aggregators to customers; publishers to retailers). The …

Darhiana Téllez, March 2016
Like Father, Like Son »

PUBLISHED MARCH 2016 by Darhiana Tellez, IBPA Independent managing editor Joe Matthews’s path to the CEO seat at Independent Publishers Group, following his father, Curt Matthews’s, retirement this past December, was not without its curve balls. “Successions are always very difficult. I think we did some things right and some things wrong,” Joe says. “I …

Katherine Pickett, March 2016
How to Spot —and Keep— a Sharp-Eyed Freelance Editor »

PUBLISHED MARCH 2016 by Katherine Pickett, Owner, POP Editorial Services To produce a quality book, publishers of all sizes rely on the help of high-quality editorial freelancers. The types of editorial freelancers a company employs depend on the needs of the publisher, and can range from copy editors and proofreaders only to acquisitions editors, copywriters, …

Shannon Okey, March 2016
Board Member’s Memo: Recent (Mis)adventures, and Changing Course »

PUBLISHED MARCH 2016 by Shannon Okey, Founder, Cooperative Press – As an IBPA board member, I am fortunate to work alongside very talented publishing peers while advancing our industry’s causes. I like to believe that I pay close attention to what is happening in the rapidly shifting publishing industry, all the more so in the …

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