IBPA Independent Magazine – Article Archive

Article Archive

While IBPA members receive IBPA Independent magazine during the month of publication, we’re happy to post a limited selection of each issue’s articles below 3-4 months after publication.

IBPA members requested easier access to information from IBPA Independent magazine. We’re happy to help! Using the search functionality below, you can search by Category, Author, Article Tag, or a specific Category-plus-Author combo. If that’s not enough, the “Search Articles” box will conduct a full text search of every article in the IBPA Independent database. If you have any trouble using the new search below, please call the IBPA office at 310-546-1818.

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Independent Articles
Lily Ryan, March 2016
Crossing the Pond: The Promise and Pitfalls of the US Book Market for UK Publishers »

PUBLISHED MARCH 2016 by Lily Ryan, Head of Marketing, Austin Macauley Publishers As Austin Macauley, an independent publisher of quality literary fiction, nonfiction and e-books, prepares to open a New York office for the first time, we explain some of our reasons for choosing to gain a foothold in the United States, and discuss some …

Lynn Rosen, March 2016
IBPA Roundtable: Attracting Literary Agents »

PUBLISHED MARCH 2016 by Lynn Rosen, IBPA Independent contributing editor Below, literary agents share with IBPA Independent’s contributing editor, Lynn Rosen, what they hope indie publishers bring to the table, and more. Lowenstein Associates SPECIALTY: We specialize in commercial and literary fiction as well as nonfiction by experts in their fields who have a built-in …

Steve Gillen, March 2016
Who Do You Think You’re Dealing With? »

PUBLISHED MARCH 2016 by Steve Gillen, Lawyer & Partner, Wood Herron & Evans Most of your authors work independently—as individuals. Consequently, the form of publishing contract you have developed for your publishing business undoubtedly reflects that, calling for your author’s personal name and residence address in the preamble or recitals. But every once in a …

Angela Bole, February 2016
Director’s Desk: Choose Change »

PUBLISHED FEBRUARY 2016 by Angela Bole, CEO, Independent Book Publishers Association “The art of life is a constant readjustment to our surroundings.” These words, from Japanese scholar Kakuzo Okakura, ring true to me. Lately, I’ve been thinking a lot about how people and organizations embrace change. In my personal life, it’s never the same day …

Deb Vanasse, February 2016
Real Lessons on Promoting Fiction »

PUBLISHED FEBRUARY 2016 by Deb Vanasse, IBPA Independent staff reporter How to overcome challenges and grow your readership Independent publishers succeed with nonfiction by targeting niche markets and pursuing special sales opportunities. But finding an audience for fiction can be—quite literally—a different story. “With an oversaturated market, it becomes tremendously daunting to stand out, especially …

Brian Feinblum, February 2016
Master the 20-Second Pitch »

PUBLISHED FEBRUARY 2016 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT — You only have a few seconds to wow a media outlet … go! Let’s say you’re an overworked publicist at a small to medium-size publishing house or a university press, and you have just 20 seconds to convince a media outlet to give …

Linda Carlson, February 2016
Making Sense of MARC Records »

PUBLISHED FEBRUARY 2016 by Linda Carlson, IBPA Independent staff reporter Here is a crash course on Machine-Readable Cataloging records—and why they matter What are MARC records? How important are they in making sales to libraries? How can they be acquired? These are the questions posed by IBPA member Tordis Isselhardt, publisher at Vermont-based Images from …

Darhiana Mateo Téllez, February 2016
Kat Meyer’s Manifesto »

PUBLISHED FEBRUARY 2016 by Darhiana Mateo Téllez, IBPA Independent managing editor The queen of content talks trends, technology, and Twitter Kat Meyer is a professional eavesdropper—among other talents. With 20-plus years in the publishing industry in roles spanning community management, event curation, editorial, marketing, and social media, Meyer has made it her business to stay on …

Mary Rowles, February 2016
How IPG Brings a New Publisher On Board »

PUBLISHED FEBRUARY 2016 by Mary Rowles, Publisher Development Manager, Independent Publishers Group When it comes to deciding whether or not to bring on a publisher for distribution and leading its onboarding process, one must dig deep for clues that are not obvious. As the publisher development manager for Independent Publishers Group, I realize it’s critical …

Elizabeth Turnbull, February 2016
Five Ways to Get More from Your Authors »

PUBLISHED FEBRUARY 2016 by Elizabeth Turnbull, Senior Editor/Partner, Light Messages Publishing — Without the budgets for publicity departments, international marketing campaigns, or large staffs, independent publishers know that we must rely heavily on our authors throughout the publishing process. Yet with authors located across the country, or even around the globe, convincing them to take …

Kristen McLean, February 2016
Five Essential Data Tools Every Publisher Can Afford »

PUBLISHED FEBRUARY 2016 by Kristen McLean, Director of New Business Development, Nielsen Book Because you don’t have to be “big” to be “smart.” Running your business without good information about your market is a little like driving without road signs—you know you’re going somewhere, but you have no idea where that is. Gathering this information …

Lynn Rosen, February 2016
The ABCs of Acquisitions »

PUBLISHED FEBRUARY 2016 by Lynn Rosen, IBPA Independent contributing editor In this issue of IBPA’s Roundtable, contributing editor, Lynn Rosen, asks a group of professional responsible for bringing in new content about acquisition trends and other things of interest. Deborah Balmuth, Publisher, Storey Publishing Area of Acquisitions: Practical nonfiction, with a focus on how-to topics, …

Fauzia Burke, February 2016
10 Steps for Sending Successful Emails to Your Fans and Readers »

PUBLISHED FEBRUARY 2016 by Fauzia Burke, Founder & President, FSB Associates Connecting with people is a privilege. Don’t waste it. Social media can be very successful, but the real power of your online marketing lies in your email mailing list. People who sign up to be on your email list are your super fans. You …

Angela Bole, January 2016
Director’s Desk: Five Things to Watch in 2016 »

PUBLISHED JANUARY 2016 by Angela Bole, CEO, Independent Book Publishers Association It’s January and you know what that means: a new year stretches before us ripe for the filling. If you’re like me, you have many exciting projects on your plate and plenty of trends to consider. In honor of this busy time, I thought …

Mary Rasenberger, January 2016
10 Tips for Crafting an Equitable and Secure Publishing Contract »

PUBLISHED JANUARY 2016 by Mary Rasenberger, Executive Director, Authors Guild On March 3, 2016, IBPA member Georgia McBride published a rebuttal to the article below. Georgia’s piece is entitled 10 Tips for Crafting an Equitable and Secure Publishing Contract: A Rebuttal for Publishers That Seeks to Inform Publishers Based on the Needs of Publishers. You …

Linda Carlson, January 2016
The Allure of Niche Markets »

PUBLISHED JANUARY 2016 by Linda Carlson, IBPA Independent Staff Reporter — Exploring the Perks of Targeting Specific Subsegments Many of us publish titles that are of general interest. They’re the books that can be expected to have a broad audience, and they often sell well in neighborhood bookstores and chain booksellers. Other titles are written …

Deb Vanasse, January 2016
More Than Books »

PUBLISHED JANUARY 2016 by Deb Vanasse, IBPA Independent staff reporter Journals, stationary, music, posters, plush toys, and other products — some packaged with books, some not. With these products, booksellers enhance their bottom line. Should book publishers do the same? A peek inside the book-plus trend. At the 2012 American Book Producers Association Conference, panelist …

Darhiana Téllez, January 2016
Dan Poynter Tribute: Honoring an Indie Publishing Industry Icon »

PUBLISHED FEBRUARY 2016 by Darhiana Tellez, IBPA Independent managing editor In November 2015, the IBPA office received the sad news that long-time friend and self-publishing guru Dan Poynter passed away. We will miss him. Dan was a founding member of IBPA (then known as Publishers Marketing Association), joining in 1983 and participating as an active …

Lynn Rosen, January 2016
Indie Publishers Confidential »

PUBLISHED JANUARY 2016 by Lynn Rosen, IBPA Independent contributing editor Below, IBPA taps a diverse array of indie publishing professionals from across the country for a candid discussion on how the industry has evolved, where it’s headed, their biggest pain points, and why —through it all— they can’t imagine doing anything else. How do you …

Rana DiOrio, January 2016
Board Member’s Memo: It’s the Why That Matters »

PUBLISHED JANUARY 2016 by Rana DiOrio, CEO, Little Pickle Press – I am currently raising growth capital for my seven-year-old company, Little Pickle Press (“Little Pickle”). One of the questions potential investors consistently ask is, “What are your competitive advantages?” I respond by explaining that, from inception, our most important competitive advantage was, and continues …

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