Leadership is influence.—John C. Maxwell Why did you join IBPA? To take advantage of benefits that save you money, marketing programs that save you time and make money, education that does all those things, and more? If you answered “Yes,” than you are in good company, as those are the most common answers I receive …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA IBPA Publishing University 2011 Wrap-Up Feeling gratitude and not expressing it is like wrapping a present and not giving it. —William Arthur Ward It may take a village to raise a child, but it takes a community to raise a publisher. And nowhere was …

      Pearls from Publishing University by Dane Batty I am a new publisher who could be called a self-publisher, but I like to call myself a micro-publisher. It has better connotations. With my first book scheduled for release one month after Publishing University, I was excited to hear that I’d been awarded a …

      FROM THE BOARD ROOM by Carlene Sippola CHAIR, IBPA BOARD Responding to Changes and Challenges I recently gave the “State of the Association” address at our annual meeting, held during Publishing University 2010 in New York. I want to share what I said with those who were not in attendance. I began …

      PRESIDENT’S POST by Florrie Binford Kichler PRESIDENT, IBPA Pub U Revue Overheard in the halls of Publishing University: “Amazing—I don’t know when I’ve had a more incredible two days.” “I’m so glad I came—now I can’t wait to get back to the office and put into practice everything I learned.” “My head …

      DIGITAL DEVELOPMENTS One Book Nine Ways in Less Than 30 Days by Gordon Burgett I’ve just tested a process for getting a book into nine different selling formats quickly and very inexpensively, and it works. Even better, it’s as applicable for publishers who need to make their books profitable via a full …

PUBLISHED JULY 2015 by Brenda Avadian, Founder, North Star Books People often ask whether it’s worthwhile to exhibit at a trade or association show such as BookExpo America, the Frankfurt Book Fair, or the American Library Association convention. “Worth” often refers to the cost of exhibiting, which can range from $150 for display of a …